Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$150K - $180K *

Redefine content impact by leading the creation of engaging technical materials. Collaborate across teams to transform complex topics into clear, audience-focused content that drives measurable busine...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Join a team that's redefining product marketing strategies for cutting-edge defense solutions. Lead the charge in driving growth and adoption of innovative technologies while collaborating with cross...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$71K - $124K *

Partner with us to drive impactful B2B digital marketing campaigns. Leverage your expertise in paid advertising to optimize strategies across platforms, enhance audience engagement, and contribute to...

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $135K *

Transform the future of investing by leading a customer-centric product team, driving innovation, and delivering measurable outcomes through collaboration and strategic direction in a dynamic wealth a...

Vancouver, BCIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$95K - $115K *

Design and execute impactful field marketing strategies to elevate brand engagement, creating memorable customer experiences across diverse segments while driving measurable pipeline growth and nurtur...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Drive innovative marketing strategies that enhance business growth and sales excellence in the electrical products sector. Collaborate with stakeholders to execute comprehensive plans while managing b...

Oakville, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$90K - $110K *

Engage in strategic marketing leadership to drive acquisition, retention, and revenue growth for SMBs. Transform insights into omni-channel campaigns, collaborating with cross-functional teams to enha...

Richmond Hill, ONRemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$130K - $155K *

Lead the charge in developing and executing go-to-market strategies for innovative AI products in the defense sector, ensuring effective positioning, messaging, and adoption throughout the product lif...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Join us in a pivotal role supporting the CMO and SSG Marketing team. Drive strategic initiatives, enhance storytelling, and lead AI transformation to elevate marketing effectiveness and accountability...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Drive strategic marketing initiatives for SMB, enhancing customer acquisition and retention. Collaborate with cross-functional teams to develop omni-channel campaigns that align with business objectiv...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$181K - $213K *

Transform product-led growth by crafting data-driven strategies, enhancing customer experiences with AI, and driving account expansion through collaboration and experimentation across teams...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Advance our ETF capital markets strategy, collaborating with key stakeholders to enhance issuance, client onboarding, and implementation through tailored training and insights while building valuable...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Champion ETF strategies to enhance client operations and education. Collaborate with internal teams and market participants to optimize ETF execution and facilitate new issuer onboarding in a dynamic...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$190K *

Lead our product marketing efforts to drive strategy, market growth, and segmentation for innovative public safety software. Collaborate with teams to translate product features into compelling messag...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $135K *

Empower marketing innovation by leading product development for a cutting-edge intelligence platform. Collaborate with cross-functional teams to enhance user experience and drive strategic decisions t...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining product marketing by owning enterprise go-to-market strategies, leading launches, and driving client adoption through impactful campaigns and sales enablement in a dynami...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Join a dynamic team to drive product marketing for our flagship SMB solution. You'll craft compelling messaging, create impactful sales assets, and enhance our competitive positioning, all while direc...

2 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$80K - $100K *

Elevate your marketing expertise by shaping omni-channel strategies, collaborating with teams to drive engagement and optimize performance, while managing partner relationships and campaign execution...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$80K - $100K *

Transform your career by leading omni-channel marketing strategies, collaborating with senior leadership, and driving impactful campaigns that enhance customer engagement and demand generation across...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$73K - $91K *

Grow your career with a dynamic marketing team, managing product lifecycles and executing strategic initiatives in the Cheese & Butter category while collaborating across functions and with external p...

Reposted today

  •   Less than 5 years exp.  •   Food & Beverages

$88K - $110K *

Champion comprehensive marketing strategies and initiatives, driving growth through innovative campaigns, product launches, and cross-department collaboration to enhance brand visibility and market pr...

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$165K - $253K *

Champion innovation by owning the product marketing strategy for managed service providers, influencing messaging and launches to drive adoption of a transformative platform that enhances operational...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$165K - $253K *

Transform the managed service provider landscape by spearheading product marketing initiatives that drive adoption of the Autonomous MSP solution, enhancing partner engagement and creating impactful c...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$165K - $253K *

Empower the evolution of the Autonomous MSP solution by crafting messaging, driving launches, and partnering with MSPs to enhance product adoption and market reach, while collaborating cross-functiona...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$165K - $253K *

Play a key role in shaping product marketing strategy for a transformative Managed Service Provider solution, driving growth by engaging MSPs directly and through partners. Collaborate extensively acr...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.