Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
(USA) Senior Manager, Product Marketing
$117K - $234K *
Reimagine the retail media landscape by driving go-to-market strategies for innovative In-Club products. Collaborate with cross-functional teams to enhance advertiser engagement and optimize product l...
Yesterday
$80K - $95K *
Grow your career with a dynamic role in product marketing, supporting go-to-market initiatives and content development for financial services. Collaborate with stakeholders to create impactful marketi...
2 weeks ago
Specialist Technical Marketing
$112K - $154K *
Advance growth by transforming technical insights into innovative borate products and applications. Collaborate across teams to deliver customer solutions and drive market success in a dynamic, global...
5 days ago
Specialist Technical Marketing
$125K - $172K *
Champion growth by transforming technical insights into innovative borate products and applications. Collaborate across teams to drive market strategies and deliver exceptional customer solutions in a...
5 days ago
Senior Specialist, Marketing Automation
$128K - $193K *
Deliver impactful marketing automation strategies to enhance customer engagement, optimize campaign execution, and drive data-driven insights for global marketing initiatives, ensuring effective commu...
2 weeks ago
$140K - $170K *
Champion the go-to-market strategy for streaming advertising, leading a product marketing team to craft compelling messaging and drive revenue growth. Collaborate across departments to ensure alignmen...
1 week ago
Senior Product Marketing Manager
$110K - $130K *
Drive the future of product marketing by shaping positioning, go-to-market strategies, and sales enablement. Collaborate with cross-functional teams to enhance customer education and competitive intel...
2 weeks ago
Senior Manager, Global Product Marketing (Growth & LCM)
$157K - $200K *
Champion product-line growth and lifecycle management, translating strategies into actionable plans. Collaborate across teams to drive market assessments, positioning, and performance reporting, ensur...
3 days ago
$110K - $130K *
Unlock potential by driving strategic product marketing initiatives for cutting-edge AI inference solutions. Influence product positioning, launch strategies, and sales enablement to propel market ado...
Reposted 4 weeks ago
Strategic Marketing Specialist - Critical Industries
$100K - $160K *
Optimize marketing strategies to drive growth initiatives, collaborating cross-functionally. Engage with internal and external stakeholders to activate opportunities that position the company as a tru...
Reposted 2 days ago
Senior B2C Digital Marketing Specialist
$90K - $115K *
Join a dynamic team to lead integrated digital marketing campaigns, optimizing brand awareness and demand generation for consumer products. Leverage data insights and collaborate cross-functionally to...
1 week ago
(CAN) Senior Product Manager - Acquisition & MarTech
$91K - $126K *
Champion the strategy and execution of marketing technology platforms, driving customer acquisition and engagement through collaboration with cross-functional teams to maximize ROI and deliver scalabl...
6 days ago
Senior Marketing Operations Specialist
$71K - $135K *
Join a team that's redefining marketing operations in healthcare. Lead cross-functional projects, enhance HCP engagement, and drive process improvements to ensure operational excellence and compliance...
Yesterday
Senior Marketing Manager (Marketing)
$101K - $127K *
Champion audience growth by leading integrated marketing initiatives that enhance brand visibility and drive digital subscriptions. Collaborate across teams to execute campaigns that resonate with div...
Yesterday
$120K - $145K *
Join a dynamic product marketing team to drive impactful launches, manage messaging across products, and empower sales with essential tools. Be the customer advocate while communicating effectively ab...
Reposted 4 weeks ago
Senior Product Marketing Manager, Flexibility
$135K - $160K *
Shape the future of energy markets by defining and driving a strategic go-to-market approach in the US. Collaborate with cross-functional leaders to develop actionable insights, commercial plans, and...
Reposted 4 weeks ago
Technical Marketing Content Lead (Pharma & Consumer Health)
$95K - $115K *
Shape the scientific content strategy for Pharma Services, driving thought leadership and collaboration. Lead impactful narratives and messaging while ensuring technical accuracy to align with growth...
Reposted 3 weeks ago
Technical Marketing Content Lead (Pharma & Consumer Health)
$100K - $120K *
Transform the Pharma Services landscape by leading scientific content strategy and collaborating with cross-functional teams to enhance impactful communication and support business objectives across g...
Reposted 3 weeks ago
Senior Product Marketing Manager, Healthcare
$150K - $200K *
Engage in shaping and executing the go-to-market strategy for Healthcare, driving impactful messaging and positioning. Collaborate across teams to enhance product adoption and establish thought leader...
3 days ago
Senior Product Marketing Manager, Healthcare
$150K - $200K *
Champion the development of impactful positioning and messaging for the Healthcare sector, driving go-to-market strategies and establishing thought leadership to enhance Cresta's growth and market pre...
3 days ago
Senior Product Marketing Manager, Healthcare
$150K - $200K *
Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...
3 days ago
Senior Manager, Product Marketing & Lifecycle
$160K - $190K *
Join a team that's redefining product marketing and lifecycle strategies. You'll drive growth through innovative programs, leveraging audience insights and AI to enhance member experiences and turn sa...
4 days ago
Customer Team Marketing Senior Manager - Dollar Channel
$125K - $157K *
Transform the Dollar Channel marketing landscape by developing integrated strategies that drive household penetration and traffic growth through digital commerce and shopper insights, collaborating wi...
1 week ago
Customer Team Marketing Senior Manager - Dollar Channel
$125K - $157K *
Join a team that's driving growth in the Dollar Channel through innovative marketing strategies. Leverage your brand-building expertise to connect with consumers and enhance P&G's presence across digi...
1 week ago
Principal Product Marketing Manager, Competitive
$168K - $285K *
Shape the future of competitive strategy in AI and agentic software development. Drive market differentiation, collaborate with cross-functional teams, and establish a compelling narrative that enhanc...
3 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.