Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$58K - $107K *

Execute impactful ABM strategies by collaborating with Sales and Marketing teams to enhance customer experiences, optimize program performance, and drive measurable pipeline growth for priority accoun...

1 week ago

  •   Less than 5 years exp.  •   Media

$58K - $107K *

Join a team that's passionate about creating impactful ABM experiences for priority accounts. Collaborate with Sales and Marketing to optimize programs, drive measurable results, and enhance customer...

1 week ago

  •   Less than 5 years exp.  •   Media

$100K - $115K *

Shape impactful marketing strategies and drive brand growth through integrated campaigns, stakeholder engagement, and performance analytics. Collaborate effectively across teams to enhance visibility...

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$79K - $119K *

Elevate your career by driving strategic marketing initiatives that enhance Advisory and Specialized Annuity distribution channels. Collaborate cross-functionally to optimize engagement and business o...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$138K - $196K *

Join a team that's redefining campus network management by leveraging AI to enhance customer operations, drive product adoption, and create impactful technical content while engaging directly with cli...

4 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Create compelling narratives that elevate product stories, ensuring all sales materials are current and impactful. Collaborate with marketing to craft engaging pitches and maintain an organized enable...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$159K - $199K *

Inspire growth by leading customer-specific marketing strategies that connect brand insights with retail opportunities. Collaborate across teams to drive user and household penetration through innovat...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$159K - $199K *

Drive impactful marketing strategies that enhance customer engagement and household penetration. Collaborate with cross-functional teams to translate insights into actionable plans, ensuring brand suc...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$180K - $261K *

Shape the future of product marketing by driving growth through strategic enablement, cross-functional collaboration, and compelling storytelling that connects technical solutions to customer needs in...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$180K - $261K *

Join a team that's redefining product marketing and enablement for SaaS solutions. You'll drive strategic initiatives, connect technical products to customer needs, and empower sales teams to enhance...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$166K - $214K *

Reimagine partner marketing by leading strategic alliances and tech integrations. Drive impactful campaigns, optimize processes, and enhance brand visibility through collaborative efforts across teams...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Lead the charge in product marketing strategy and customer success with a focus on competitive differentiation, adoption, and sales enablement for a B2B software product. Leverage AI insights to drive...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$132K - $272K *

Lead the development of global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance monetization strateg...

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$132K - $272K *

Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...

San Francisco, CARemote

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$88K - $105K *

Join our dynamic team as a Product Manager, overseeing product lifecycles from ideation to launch. Drive strategy, market analysis, and cross-functional collaboration to enhance product lines and meet...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$97K - $206K *

Lead the charge in developing and executing innovative marketing strategies for a diverse product suite, translating complex investment concepts into compelling narratives that resonate with financial...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Contribute to dynamic product marketing strategies, managing launch timelines and collaborating across teams to elevate brand storytelling and drive consumer engagement with innovative new products in...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$104K - $193K *

Accelerate market success by leading product marketing strategies, understanding customer needs, and driving commercialization efforts. Collaborate cross-functionally to ensure effective product posit...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$104K - $193K *

Join a team that's driving market success through strategic product marketing. Leverage customer insights and market analysis to shape commercialization strategies, enhance product positioning, and fo...

Texas, USRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$104K - $193K *

Pioneer market success by leading product marketing strategies that translate technology into customer value. Collaborate cross-functionally to drive adoption, growth, and competitive differentiation...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive product and business development for cutting-edge power management solutions in data center thermal management, owning strategy, execution, and market partnerships to maximize share and profitab...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$130K - $150K *

Pioneer innovative partner marketing strategies to enhance growth across our strategic ecosystem through collaboration with sales and marketing teams, developing impactful campaigns, and strengthening...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$69K - $97K *

Help us drive impactful marketing initiatives by leading proposal development, mentoring team members, and collaborating with leadership to enhance our market presence and win new projects in a fast-p...

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$240K - $362K *

Manage the go-to-market strategy for innovative ad measurement solutions, translating complex methodologies into clear value propositions for US advertisers. Collaborate across teams to drive adoption...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.