Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$132K - $146K *

Join our team to define and enhance product strategies while collaborating with cross-functional teams to innovate and develop market-driven medical device solutions that improve patient outcomes and...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$135K - $225K *

Lead the charge in developing and executing innovative marketing strategies for a dynamic Neurosurgical portfolio, driving product lifecycle management and enhancing customer engagement through strate...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$163K - $236K *

Collaborate with cross-functional teams to drive product development from conception to launch, focusing on enhancing navigation experiences for billions of users. Lead initiatives that bridge technic...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $135K *

Shape the future of our marketing strategy by leading initiatives that enhance brand presence, drive sales enablement, and communicate product value in a complex technical landscape. Collaborate with...

Vancouver, BCIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Tackle complex customer program management by ensuring timely delivery and alignment across teams. Lead cross-functional collaborations, drive risk management, and enhance customer satisfaction throug...

1 month ago

  •   11 - 15 years exp.  •   Aerospace & Defense

$115K - $175K *

Join a team that's redefining creative program management. You'll oversee complex projects, ensuring timely delivery and high-quality results while optimizing workflows and enhancing collaboration acr...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $175K *

Lead the creative program management efforts, ensuring timely delivery of high-quality projects across various marketing initiatives. Drive process improvements and foster collaboration within a dynam...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $120K *

Create impactful product narratives and drive product-led growth initiatives. Collaborate with cross-functional teams to enhance user experiences, optimize marketing strategies, and ensure effective c...

Ontario, CARemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$110K - $120K *

Join a team that's redefining product marketing by driving growth through strategic storytelling and data-driven insights. Collaborate across departments to enhance user experiences and optimize produ...

Ottawa, ONIn-Person

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Join a team that's passionate about driving innovative marketing strategies. You'll manage demand generation and event execution, utilizing AI to enhance workflows and amplify content, ensuring impact...

4 weeks ago

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Shape the future of AI-driven productivity by leading the development of innovative solutions that enhance user experiences across platforms. Collaborate with cross-functional teams to transform compl...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$139K - $229K *

Transform the marketing strategy for a flagship claims solution, collaborating across product, engineering, and sales to enhance product adoption and drive superior performance in a highly competitive...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$139K - $229K *

Partner with us to define impactful marketing strategies for a leading claims solution, transforming the insurance industry's operational efficiencies into customer-centric experiences that drive prod...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform marketing operations by optimizing the Martech stack, driving lead management, and ensuring accurate attribution to enhance pipeline generation and retention across all marketing channels...

Toronto, ONIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Develop and execute innovative marketing strategies for imaging products, translating market insights into effective go-to-market plans. Collaborate cross-functionally to enhance product positioning a...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock potential by leading strategic marketing initiatives for imaging products. Collaborate cross-functionally to develop go-to-market strategies, ensuring impactful messaging and compliance in a hi...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$155K - $170K *

Lead the charge in shaping trade marketing strategies and advisor engagement. Collaborate across teams to drive sales growth, enhance brand consistency, and deliver impactful campaigns while mentoring...

Today

  •   8 - 10 years exp.  •   Hospitality & Recreation

$100K - $120K *

Empower a dynamic team to drive Finance Automation solutions to market. Collaborate across product, sales, and marketing to enhance customer engagement and support business growth through effective co...

Markham, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Media

$110K - $130K *

Join a team that's shaping the future of Finance Automation. Leverage your product marketing expertise to drive go-to-market strategies, enhance customer engagement, and support business growth across...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$207K - $311K *

Lead the charge in optimizing global GTM planning and compensation strategies, driving performance and growth. Collaborate across teams to enhance capacity, territory design, and incentive structures...

Calgary, ABIn-Person

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$207K - $311K *

Accelerate strategic GTM planning and compensation functions for global growth. Collaborate with cross-functional teams to drive revenue predictability and enhance operational efficiency through data...

Toronto, ONIn-Person

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$207K - $311K *

Shape the future of our global GTM strategy by leading capacity planning, territory design, and incentive structures, driving growth and operational excellence across Sales and Customer Success framew...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$220K - $244K *

Shape the future of marketing strategies by leading global initiatives, guiding regional teams, and driving impactful decisions to enhance professional product offerings while ensuring seamless implem...

Reposted today

  •   11 - 15 years exp.  •   Food & Beverages

$90K *

Lead the charge in driving field marketing initiatives that convert events and partnerships into qualified sales opportunities, collaborating closely with sales teams to optimize pipeline contribution...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive growth marketing initiatives that accelerate revenue and enhance account engagement. Collaborate with Sales and Marketing teams to implement targeted strategies, leveraging AI for personalized c...

CanadaRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.