Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$141K - $205K *

Join a dynamic team to drive innovative marketing strategies for AI-driven enterprise solutions. Collaborate across functions to shape product narratives and enhance customer engagement, positioning t...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$155K - $180K *

Champion data-driven decision-making by leading the strategy for data flow and personalization in our ecommerce ecosystem. Influence stakeholders and shape the roadmap for impactful product value thro...

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$88K - $105K *

Elevate your career by driving go-to-market strategies and operational excellence. Own the execution of partner launches, enhance enablement tools, and leverage market insights to support growth in a...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$136K - $187K *

Unlock potential by leading joint go-to-market strategies with technology and data partners. Drive co-marketing initiatives, enhance product narratives, and enable sales teams to create impactful part...

4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$136K - $187K *

Transform partner relationships into impactful go-to-market strategies, driving co-marketing initiatives and integration narratives that enhance product adoption and customer engagement across diverse...

4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$120K - $145K *

Support a dynamic team by owning the technology strategy and lifecycle for a leading CRM platform. Drive product management, architecture, and operational excellence to enhance customer engagement and...

5 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Engineer the future of CRM technology by leading the strategy, architecture, and lifecycle management of a cutting-edge platform that enhances customer engagement and operational excellence across com...

5 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$187K - $210K *

Lead the charge in transforming Product Operations by streamlining workflows, leveraging AI for improved efficiency and delivering impactful product management across global teams. Mentor a diverse te...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$160K - $175K *

Drive impactful product marketing strategies by connecting insights across Product, Clinical, Sales, and Marketing. Own positioning, launches, and adoption of innovative medical technology solutions t...

Reposted yesterday

  •   5 - 7 years exp.  •   Healthcare

$160K - $175K *

Join a team that's redefining medical technology. As a key player, you'll connect Product, Clinical, Sales, and Marketing to drive adoption and success through strategic insights, compelling messaging...

Reposted yesterday

  •   5 - 7 years exp.  •   Healthcare

$121K - $194K *

Drive transformative marketing strategies by collaborating with senior stakeholders to design and govern large-scale commercial transformations, ensuring measurable outcomes and value realization acro...

2 days ago

  •   8 - 10 years exp.  •   Media

$120K - $140K *

Champion product marketing excellence by driving go-to-market strategies, shaping positioning, and collaborating across teams to deliver impactful solutions in a fast-paced environment, focusing on ac...

Toronto, ONIn-Person

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Elevate your career by leading creative direction for digital products, ensuring exceptional visual experiences that align with brand strategy and customer needs. Collaborate cross-functionally to enh...

6 days ago

  •   8 - 10 years exp.  •   Food & Beverages

$120K - $155K *

Lead the charge in brand marketing and operations, ensuring effective audience engagement and strategic planning. Collaborate across teams to integrate brand initiatives, optimize performance, and dri...

5 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$186K - $279K *

Elevate marketing operations and sales enablement strategies to drive commercial growth. Collaborate with cross-functional teams to optimize processes, implement technology solutions, and develop impa...

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$186K - $279K *

Accelerate commercial growth by overseeing marketing operations and sales enablement strategies. Collaborate with cross-functional teams to optimize processes, enhance lead generation, and implement i...

Redwood City, CARemote

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$147K - $221K *

Drive strategic program execution across Marketing & Brand, ensuring alignment and operational excellence. Collaborate with cross-functional teams to translate objectives into actionable plans, monito...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Optimize product marketing strategies by collaborating with cross-functional teams to drive successful product launches, enhance sales enablement, and analyze market data for actionable insights that...

Montreal, QCIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

The Growth Manager at Kargo will be responsible for developing and executing strategies to attract and nurture potential leads, ensuring a robust pipeline for the enterprise business. This role involv...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Grow your career with a dynamic team, driving innovative marketing strategies and managing multi-channel campaigns to maximize acquisition and retention efforts, while utilizing data insights to optim...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$150K - $180K *

Transform the commercial landscape by leading digital product strategy, integrating AI, data, and technology to enhance customer engagement and drive measurable outcomes across Sales and Marketing fun...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$168K - $231K *

Drive the product strategy and roadmap for a collaborative scheduling solution, enhancing user experience for construction professionals. Engage with customers to identify needs, lead cross-functional...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Transform the technology landscape by leading product strategy and development. Drive initiatives affecting both internal operations and customer experiences while collaborating with cross-functional...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$123K - $184K *

Lead the charge in our AI product marketing strategy, defining positioning and go-to-market plans while winning trust within the developer community. Collaborate cross-functionally to drive impactful...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Information Technology

$72K - $114K *

Lead the charge in product marketing by defining positioning, executing go-to-market strategies, and collaborating across teams to deliver compelling narratives that resonate with technical audiences...

RemoteRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.