Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$104K - $144K *

Join our dynamic Lifecycle Marketing team to build and optimize campaigns that enhance member engagement and retention. Leverage data-driven insights and AI tools to create personalized experiences ac...

6 days ago

  •   Less than 5 years exp.  •   Business Services

$100K - $120K *

Empower marketing success by designing and optimizing automation and lifecycle engagement programs. Collaborate across teams to enhance lead management and drive measurable business outcomes through d...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Transform marketing operations by designing and optimizing automation and engagement programs that drive measurable outcomes. Collaborate with cross-functional teams to enhance lead management and rep...

Salt Lake City, UTRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $150K *

Unlock potential by transforming marketing workflows through AI and automation. Collaborate with cross-functional teams to enhance efficiency, quality, and impact in digital marketing initiatives, dri...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Champion innovative marketing solutions by leveraging AI and automation to enhance workflows, improve efficiency, and drive impactful results across various marketing functions and teams...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Elevate marketing effectiveness by implementing AI and automation solutions. Collaborate across teams to redesign workflows, enhance campaign delivery, and leverage data insights for improved decision...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Join a team that's transforming marketing workflows through AI and automation. Leverage your marketing expertise to enhance efficiency and effectiveness across various platforms, driving impactful cha...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Elevate marketing effectiveness by implementing AI and automation solutions. Collaborate with cross-functional teams to redesign workflows, enhance campaign delivery, and optimize digital marketing pr...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Champion innovative marketing solutions by integrating AI and automation to enhance workflows, improve efficiency, and drive impactful results across diverse marketing functions. Collaborate with team...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Transform marketing workflows by integrating AI and automation solutions, enhancing efficiency and quality. Collaborate with cross-functional teams to diagnose challenges and implement innovative stra...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Empower marketing transformation by leveraging AI and automation to enhance workflows, improve efficiency, and drive impactful results across various marketing functions. Collaborate with cross-functi...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Lead and execute medium-sized projects in robotics, ensuring compliance with standards and achieving project goals through effective team management and resource utilization in a dynamic, innovation-d...

6 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $125K *

Develop and execute comprehensive email marketing and automation strategies, leveraging Salesforce Marketing Cloud to engage clients and brokers. Create compelling content while optimizing CRM process...

2 days ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...

Charlotte, NCRemote

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$95K - $115K *

Elevate customer engagement by optimizing marketing technology infrastructure. Collaborate with cross-functional teams to create scalable, data-driven solutions that enhance campaign effectiveness and...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$95K - $115K *

Join the charge in transforming customer experiences post-purchase through innovative lifecycle marketing strategies that enhance retention and drive long-term engagement...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$71K - $89K *

Discover innovative solutions as you design and optimize AI-driven marketing workflows. Collaborate with cross-functional teams to enhance operational efficiency and empower marketers to focus on stra...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$167K - $234K *

Lead the charge in automating our Go-to-Market insights through innovative workflows and data models, bridging strategic goals with technical execution to empower sales teams with actionable insights...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$167K - $234K *

Accelerate data-driven operations by automating reporting workflows. Collaborate with stakeholders to derive insights and establish governance, bridging strategy with technical execution. Ensure data...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$167K - $234K *

Unlock potential by designing data-driven automation for reporting systems. Collaborate across teams to deliver actionable insights while ensuring data integrity. Drive technical innovation to solve o...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$167K - $234K *

Engage as a solution builder to drive data-driven Go-To-Market insights and automation. Collaborate across teams to optimize reporting and technical execution, ensuring sales success through innovativ...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $140K *

Lead the charge in CRM strategy execution for a growing subscription base. Optimize and adapt campaigns tailored to the US market while ensuring compliance and performance through data-driven insights...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$110K - $160K *

Elevate your career by owning the marketing automation platform, driving strategic initiatives, and ensuring compliance while collaborating with cross-functional teams to enhance engagement and revenu...

6 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$95K - $115K *

Join a team that's driving innovative digital marketing campaigns across SEO, SEM, and social media. You'll optimize performance, enhance brand engagement, and significantly impact conversion through...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$105K - $160K *

Drive customer success by optimizing digital journeys and automating solutions. Collaborate cross-functionally to enhance user experiences while leveraging AI and coding skills to maintain and deploy...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.