Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$95K - $115K *

Drive integrated marketing campaigns that deliver measurable business impact. You'll translate market opportunities into data-driven strategies, collaborating with cross-functional teams to ensure suc...

New York, NYRemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's shaping integrated marketing campaigns to drive business impact. You'll translate market opportunities into data-driven strategies, collaborating across functions to ensure successf...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$90K - $120K *

Transform client relationships by delivering strategic insights and operational excellence. Collaborate with cross-functional teams to drive growth and optimize campaigns for top-tier advertisers, ens...

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$90K - $120K *

Elevate client relationships by driving growth and delivering strategic insights. Collaborate with cross-functional teams to optimize campaigns and enhance service quality, ensuring operational excell...

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Lead the charge in optimizing paid media acquisition across diverse channels. Drive strategy, execution, and scaling efforts while leveraging analytics and creative collaborations to fuel growth and i...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Elevate customer retention and advocacy through strategic programs, managing US-focused customer journeys. Collaborate cross-functionally to enhance engagement and ensure compliance, while driving ins...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $90K *

Drive lifecycle marketing initiatives end-to-end, optimizing customer journeys through email, in-app messaging, and push notifications. Own strategy and execution, collaborating across teams to enhanc...

Today

  •   5 - 7 years exp.  •   Information Technology

$130K - $143K *

Lead the charge in developing and executing innovative marketing strategies for a digital platform, driving partner engagement and business growth through compelling storytelling and strategic positio...

Georgia, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$130K - $150K *

Unlock growth as you drive performance marketing strategies, optimizing paid acquisition channels and enhancing conversion rates. Collaborate closely with a small team to achieve customer acquisition...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $95K *

Shape the future of content marketing by owning strategy and execution across channels. Collaborate with teams to create impactful, high-quality content that resonates with audiences and drives engage...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Shape integrated marketing campaigns that drive demand and engagement among enterprise buyers. Collaborate with sales to craft tailored messaging and execute programs that convert interest into pipeli...

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $120K *

Take ownership of lifecycle marketing strategies, driving customer engagement and retention through targeted messaging and product launches. Collaborate with cross-functional teams to optimize custome...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $150K *

Tackle complex challenges in marketing automation to craft scalable, data-driven customer experiences. Collaborate with cross-functional teams to leverage cutting-edge technology, optimizing lifecycle...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Elevate your career by leading SEO strategies that enhance organic search performance across diverse business units. Drive innovation and collaboration while managing a team to optimize content and te...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$138K - $157K *

Advance your career by leading a team focused on optimizing workflow and automation. Drive improvements in Adobe Workfront and Fusion, enabling personalized experiences for users while managing govern...

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$151K - $173K *

Lead a team of Workfront administrators and Fusion developers to enhance platform automation and governance, driving improvements in workflow efficiency and user experience across Capital One's digita...

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$138K - $157K *

Champion the transformation of digital experiences by leading a team of Workfront administrators and Fusion developers, enhancing platform automation and governance to deliver impactful solutions for...

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $120K *

Contribute to the execution of account-based marketing initiatives, transforming commercial priorities into impactful, high-touch campaigns that engage clients and drive opportunities across various c...

RemoteRemote

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$100K - $120K *

Join a team that's driving strategic Account Based Marketing initiatives, executing tailored programs to engage key accounts and elevate business opportunities. You'll lead high-touch activations, str...

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$100K - $120K *

Join a team that's driving high-impact account-based marketing initiatives. You'll manage end-to-end execution of tailored campaigns, collaborating with Sales and cross-functional teams to enhance cli...

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$140K - $160K *

Drive project success by leading teams and ensuring timely delivery within budget. Collaborate across departments to optimize project scope and profitability while upholding company standards and fost...

Cambridge, ONIn-Person

Reposted 3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnership models to enhance Aprimo's ecosystem and achieve business objec...

Yesterday

  •   Less than 5 years exp.  •   Media

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnerships to enhance Aprimo's ecosystem and market presence...

Chicago, ILRemote

Yesterday

  •   Less than 5 years exp.  •   Media

$110K - $125K *

Architect a robust digital growth strategy by leading performance marketing initiatives across paid media, SEO, and cross-channel optimization. Drive insights and reporting to enhance customer engagem...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.