Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$140K - $150K *

Shape the future of brand strategy by leading high-impact consulting projects, fostering client relationships, and mentoring teams in a dynamic environment focused on delivering actionable insights an...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$140K - $150K *

Accelerate growth by delivering impactful brand strategies and consulting solutions while establishing strong client relationships in a dynamic, collaborative environment that fosters innovation and e...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$142K - $185K *

Shape the product marketing strategy for a comprehensive advertising technology platform, driving alignment across teams, developing compelling narratives, and leading a high-impact product marketing...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$170K - $185K *

Join us in leading the Data Intelligence roadmap, collaborating with cross-functional teams to deliver innovative solutions that empower financial institutions to leverage data for impactful business...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$82K - $125K *

Drive data-driven insights for Paid Media campaigns, optimizing performance across digital channels. Collaborate with cross-functional teams to enhance reporting, attribution models, and audience targ...

2 days ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$150K - $180K *

Champion the development of a high-growth data solutions business, driving revenue, client engagement, and team leadership, while shaping product direction in a dynamic, fast-paced environment focused...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$172K - $344K *

Shape and lead a high-performing team to drive a global digital marketing strategy, ensuring cohesive and measurable digital content that aligns with business goals while optimizing emerging tools and...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Empower your career by leading analytics and strategy initiatives, collaborating cross-functionally to drive performance excellence and innovation. Utilize cutting-edge tools to enhance operational pr...

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Transform business strategies through data-driven insights and leadership. Collaborate cross-functionally to enhance performance and drive continuous improvement while managing a team of analysts util...

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Optimize client reporting and insights for Enterprise Brands, translating complex data into actionable recommendations. Collaborate cross-functionally to enhance analytics capabilities and drive impac...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$128K - $192K *

Drive data-driven marketing strategies to optimize investments, enhance performance, and deliver actionable insights. Collaborate cross-functionally to address complex business challenges and influenc...

Today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$128K - $192K *

Shape data-driven marketing strategies that enhance customer engagement and retention. Collaborate across teams to deliver actionable insights and optimize campaign performance, driving measurable gro...

Today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$164K - $206K *

Drive the technology strategy for omni-channel marketing, aligning global and local needs. Lead data integration and governance across multiple markets, ensuring compliance and enhancing customer enga...

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$209K - $271K *

Drive strategic data-informed decision-making by leading analytic initiatives that support finance and health plan leaders. Oversee data collection, analysis, and reporting to enhance operational effi...

2 days ago

  •   11 - 15 years exp.  •   Hospitals & Medical Centers

$132K - $150K *

Shape actionable insights by leading DTC analytics initiatives, driving KPI reporting and cross-functional collaboration. Advocate for data-driven decisions to enhance user experiences and optimize bu...

4 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$168K - $269K *

Unlock potential by leading analytics and technology initiatives, driving client growth and satisfaction, and managing diverse teams to deliver innovative solutions that enhance media investment value...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$125K - $156K *

Drive data excellence by leading analytics initiatives, enhancing governance, and integrating systems. Collaborate with leadership to deliver impactful insights and ensure compliance while leveraging...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Staffing

$120K - $150K *

Transform the landscape of programmatic media sales by driving new business with mid-sized agencies. Leverage first-party data solutions to enhance marketing strategies and build lasting relationships...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $230K *

Drive revenue optimization and market analytics for a diverse energy portfolio, leading a high-performing team to enhance decision-making and capitalize on merchant opportunities across U.S. power mar...

1 week ago

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $130K *

Grow your career with a hands-on marketing leadership role that drives lead generation through strategic content, vendor management, and budget oversight. Collaborate closely with sales to translate i...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$97K - $119K *

Lead the charge in transforming research into actionable insights for clients. Manage projects, build relationships, and deliver impactful recommendations in a fast-paced client service environment fo...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$97K - $119K *

Lead client-centric research projects by transforming insights into actionable business strategies. Collaborate closely with stakeholders to shape impactful solutions in a dynamic environment, fosteri...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$102K - $124K *

Unlock the potential of media effectiveness by leading research design and delivery. Collaborate with clients to translate complex data into actionable insights, while mentoring teams and driving stra...

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$95K - $115K *

Unlock potential by driving data-driven insights to enhance revenue and operational performance. Collaborate with cross-functional teams to transform complex data into actionable recommendations that...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Business Services

$138K - $197K *

Join a team that's shaping the future of advertising technology by guiding innovative products from conception to launch, collaborating across functions to enhance user experience and drive impactful...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.