Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$103K - $150K *

Elevate client engagement by executing strategic marketing campaigns that drive acquisition and retention. Collaborate with sales and marketing teams to optimize client journeys and deliver measurable...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$103K - $150K *

Engage clients by executing strategic marketing campaigns that drive acquisition and retention. Collaborate with sales and marketing teams to optimize client journeys and deliver measurable results th...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$103K - $150K *

Lead the charge in executing strategic marketing campaigns to acquire and retain clients. Collaborate with sales and marketing teams to optimize client journeys and deliver high-quality leads, driving...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $145K *

Lead the charge in delivering actionable commercial insights that drive data-informed decisions across teams. Collaborate with Brand, Sales, and Finance to enhance performance reporting and analytics...

1 week ago

  •   Less than 5 years exp.  •   Food & Beverages

$145K - $200K *

Drive a high-performing team of data scientists in delivering impactful insights for Integrity pillars. Lead hands-on investigations, partner with product leaders, and shape strategic roadmaps to enha...

1 month ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$80K - $95K *

Unlock potential by leading cross-functional projects and strategic initiatives. Collaborate closely with stakeholders to drive marketing analytics, optimize operations, and ensure impactful execution...

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Take ownership of a high-performing paid media team, driving campaign quality and partner outcomes. Lead strategic initiatives, manage team development, and enhance digital marketing strategies for un...

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$344K - $500K+*

Lead the charge in transforming our customer acquisition strategy across NAMER, driving revenue growth and team success through innovative sales initiatives and cross-functional collaboration...

1 month ago

  •   8 - 10 years exp.  •   Enterprise Technology

$143K - $216K *

Lead the go-to-market strategy for Service Cloud, driving product innovation and sales alignment. Collaborate with cross-functional teams to create compelling narratives and enablement strategies that...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$143K - $216K *

Lead the go-to-market strategy for Service Cloud, driving product innovation and sales alignment. Collaborate with cross-functional teams to create compelling narratives and enablement strategies that...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$128K - $176K *

Transform complex data into compelling narratives for external audiences, ensuring all claims are rigorously substantiated. Collaborate with cross-functional teams to produce impactful research and th...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $155K *

Drive innovation as you develop and deploy cutting-edge AI solutions that enhance advertising measurement products, collaborating with cross-functional teams to maximize ROI and shape technology at sc...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Media

$125K *

Advance your career by owning high-impact analytics projects while mentoring junior team members. Drive stakeholder engagement, ensure quality delivery of data products, and contribute to firm initiat...

4 weeks ago

  •   Less than 5 years exp.  •   Business Services

$125K *

Join a team that's committed to delivering impactful data solutions. You will own projects from design to execution, leveraging cutting-edge visualization tools and mentoring junior staff to drive ins...

4 weeks ago

  •   Less than 5 years exp.  •   Business Services

$125K *

Empower decision-making through analytics, guiding teams to deliver high-quality solutions while collaborating with stakeholders and mentoring junior members in a dynamic environment...

4 weeks ago

  •   Less than 5 years exp.  •   Business Services

$138K - $165K *

Lead the development and maintenance of scalable data pipelines ensuring data quality and supporting decision-making for streaming services. Collaborate with cross-functional teams to convert content...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Media

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$170K - $200K *

Analyze and implement data-driven strategies to enhance business growth and customer understanding by leading a team focused on advanced analytics, predictive modeling, and data infrastructure across...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$172K - $202K *

Lead the charge in delivering impactful research and insights in analytics and AI. Collaborate with clients to identify needs, drive strategies, and produce high-quality content that shapes market tre...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Business Services

$135K - $243K *

Lead the integration of strategic initiatives in Marketing Transformation, ensuring alignment across technology, processes, and teams. Drive accountability and measurable outcomes while managing cross...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $130K *

Unlock potential by managing complex datasets to drive decisions across a fast-scaling energy planning function. Collaborate with cross-functional teams to ensure data integrity and operational effici...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$147K - $217K *

Transform life sciences analytics by leading innovative measurement strategies, mentoring teams, and advising clients. Drive impactful insights and foster collaboration across disciplines to enhance m...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Elevate your career by leading innovative analytics in life sciences. Drive impactful strategies, mentor teams, and collaborate with clients to transform complex data into actionable insights, shaping...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Transform the future of life sciences analytics by leading a dynamic team, driving innovative measurement strategies, and delivering actionable insights that enhance client outcomes and elevate indust...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Transform your career by leading innovative analytics in life sciences. Drive impactful strategies, mentor teams, and collaborate with clients to enhance marketing measurement and insights, all while...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.