Demand Generation Manager Jobs

Explore Demand Generation Manager jobs on Ladders, where professionals can find vetted opportunities paying $100,000 or more. Demand generation managers build and execute programs that attract qualified prospects, support the sales pipeline, and drive measurable revenue growth. Find roles across industries and company sizes, from high-growth technology businesses to established enterprises.

What Demand Generation Managers Do

Demand Generation Managers plan and optimize integrated marketing programs across channels such as email, paid media, content, webinars, events, and account-based marketing. They partner with sales, marketing operations, and product teams to define target audiences, improve lead quality, and move prospects through the buyer journey. Their work often includes campaign planning, budget management, funnel analysis, and performance reporting.

Skills and Experience Employers Look For

Employers commonly seek experience in B2B marketing, campaign management, marketing automation, CRM platforms, and analytics. Strong candidates can connect strategy to execution, communicate effectively across teams, and use data to improve conversion rates and pipeline contribution. Experience with tools such as Salesforce, HubSpot, Marketo, or similar platforms may be valuable, depending on the role.

Demand Generation Manager Compensation

Compensation depends on factors such as experience, industry, company size, location, and the scope of responsibility. Ladders focuses on vetted professional roles that pay $100,000 or more, helping experienced candidates find opportunities aligned with their career goals.

Find Your Next Demand Generation Role

Browse Demand Generation Manager openings on Ladders to discover roles focused on pipeline growth, campaign strategy, and marketing leadership. Compare opportunities, review employer requirements, and find a position that matches your expertise.

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$88K - $105K *

Transform our marketing strategy by driving demand generation and content marketing initiatives. Collaborate with leadership to optimize campaigns and produce high-impact content that elevates brand a...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $130K *

Lead the charge in developing and executing integrated demand generation campaigns. Collaborate with cross-functional teams to drive pipeline growth and enhance customer engagement through innovative...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $150K *

Lead the charge in demand generation strategy, driving growth through innovative marketing initiatives and team leadership while optimizing channels for measurable results and product positioning...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Elevate customer satisfaction by managing demand across our portfolio. This role involves forecasting, backlog analysis, and aligning customer needs with internal capacity, ensuring operational effici...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Join a team that's redefining demand generation by crafting innovative strategies to engage community and social media managers. Drive measurable growth through creative campaigns and optimize our mar...

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$140K - $155K *

Reimagine employer engagement by leading a strategic ABM program that drives conversations with key decision-makers. Collaborate across teams to create impactful marketing initiatives and optimize dig...

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $100K *

Elevate your career by driving B2B demand generation and ABM strategies. Collaborate with cross-functional teams to create impactful campaigns that engage target audiences, optimize performance, and a...

6 days ago

  •   Less than 5 years exp.  •   Media

$75K - $100K *

Elevate your career by leading B2B demand generation and ABM initiatives. Drive impactful campaigns, optimize performance, and collaborate across teams to create measurable demand and accelerate pipel...

6 days ago

  •   Less than 5 years exp.  •   Media

$75K - $100K *

Champion B2B demand generation and account-based marketing initiatives, driving engagement and pipeline growth through strategic campaigns and collaboration with cross-functional teams to optimize per...

6 days ago

  •   Less than 5 years exp.  •   Media

$75K - $100K *

Join a team that's driving B2B demand generation and account-based marketing. Leverage your expertise to create impactful campaigns, optimize performance, and enhance collaboration between marketing a...

6 days ago

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Lead the demand generation strategy for North America, driving pipeline growth and enhancing market presence through targeted campaigns and events. Collaborate cross-functionally to execute high-impac...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$200K - $250K *

Lead the charge in driving demand generation across North America, overseeing marketing programs and events that accelerate pipeline creation and enhance market presence in the Intelligent DevOps sect...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$143K - $216K *

Drive partner marketing initiatives by collaborating with technology partners to create impactful demos and assets. Leverage technical fluency to enhance co-marketing strategies and execute multi-chan...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Transform partner marketing by engaging with SIs, ISVs, and tech partners. Drive co-marketing initiatives, create demos, and enhance relationships to elevate Slack's narrative and product value in the...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Deliver innovative demand generation strategies to create high-intent sales pipelines. Collaborate closely with Sales and Revenue Operations, leveraging cutting-edge AI and marketing technology to opt...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $225K *

Elevate your career by building a robust demand generation engine to drive qualified pipeline through strategic marketing initiatives tailored for professional-services firms and in-house finance team...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Staffing

$240K - $300K *

Pioneer a transformative demand engine, integrating performance marketing across channels. Drive pipeline growth through innovative AI workflows and allbound strategies, collaborating closely with Sal...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Develop and execute lifecycle marketing strategies using Salesforce Marketing Cloud. Oversee automated journeys, audience segmentation, and testing programs to enhance customer engagement and drive gr...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$88K - $138K *

Lead the development and execution of B2B lifecycle marketing strategies, enhancing broker and customer engagement through targeted programs and data-driven insights. Collaborate cross-functionally to...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Elevate demand generation strategies by leading digital marketing initiatives, optimizing multi-channel campaigns, and driving revenue growth through innovative tactics and data-driven insights. Colla...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$116K - $165K *

Lead a high-performing team of Enterprise Account Executives to drive revenue growth, develop strategic sales plans, and close complex deals with major organizations while fostering collaboration and...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Empower customer advocacy by designing and scaling innovative programs that transform satisfied clients into brand ambassadors, driving engagement and growth through compelling case studies and referr...

1 week ago

  •   Less than 5 years exp.  •   Legal & Accounting

$120K - $145K *

Elevate your career by leading strategic partner marketing initiatives, driving co-marketing strategies, and executing impactful campaigns with top-tier AI partners. Collaborate across teams to enhanc...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Join a team that's redefining partner marketing by leading strategic co-marketing initiatives with AI innovators. Drive impactful campaigns, foster relationships, and execute integrated go-to-market s...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $140K *

Elevate brand visibility by crafting and executing innovative marketing strategies targeting federal and corporate sectors. Own end-to-end marketing efforts, from content creation to event planning, d...

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Demand Generation Manager do?question toggle

    A Demand Generation Manager develops and manages marketing programs that attract prospective customers, generate qualified leads, and contribute to sales pipeline and revenue growth.

  • What skills are important for Demand Generation Manager jobs?question toggle

    Commonly sought skills include B2B campaign strategy, lead generation, marketing automation, CRM and analytics proficiency, budget management, and collaboration with sales and marketing teams.

  • What tools might a Demand Generation Manager use?question toggle

    Depending on the employer, the role may use CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo, along with analytics and advertising tools.

  • Do Demand Generation Manager jobs pay $100,000 or more?question toggle

    Pay varies by employer, location, industry, and experience. Ladders features vetted professional jobs paying $100,000 or more, including eligible Demand Generation Manager opportunities.

  • Where can I find Demand Generation Manager jobs?question toggle

    You can browse vetted Demand Generation Manager opportunities on Ladders and explore roles across industries, company sizes, and locations.