Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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1
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$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$220K - $275K *

Lead product strategy and execution, prioritizing user experience, RBAC, and customer satisfaction. Oversee a diverse team, align with engineering, and drive cross-functional collaboration to enhance...

Reposted today

  •   11 - 15 years exp.  •   Media

$110K - $130K *

Shape compelling narratives that highlight impactful outcomes for patients, while driving the success of our marketing content. Collaborate with diverse teams and stakeholders to create valuable, data...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$207K - $392K *

Elevate AI innovation by leading strategic technology partnerships, driving high-value use cases, and translating complex opportunities into scalable solutions that enhance enterprise capabilities and...

Missouri, USRemote

1 week ago

  •   11 - 15 years exp.  •   Healthcare

$162K - $238K *

Design and optimize R&D operations to enhance organizational effectiveness through data-driven insights, collaboration, and governance. Partner cross-functionally to drive continuous improvement and e...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$200K - $250K *

Contribute to venture capital efforts by leading thorough market analyses, crafting investment theses, and supporting impactful sustainability-focused technology initiatives while actively networking...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $180K *

Accelerate success by leading a dynamic Mid-Market sales team to exceed revenue targets while shaping a high-performance culture in key urban hubs. Drive growth through technical sales expertise and c...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Partner with us to drive revenue growth and strategic account management across a diverse portfolio. You'll own the full sales cycle, collaborate with cross-functional teams, and build lasting relatio...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$138K - $181K *

Champion our digital growth strategy by leading innovative initiatives in paid media, web optimization, and SEO. Collaborate with cross-functional teams to maximize revenue and streamline the buyer jo...

Toronto, ONIn-Person

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$138K - $181K *

Help us accelerate digital growth by leading our comprehensive marketing strategy, overseeing digital channels to boost engagement and pipeline. Collaborate across teams to ensure measurable outcomes...

Toronto, ONIn-Person

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$120K - $160K *

Elevate business growth by driving strategic sales initiatives across key sectors. Leverage your network to build relationships and develop tailored solutions, while collaborating with partners to enh...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $250K *

Champion innovative strategies that drive podcast advertising revenue growth. Lead creative marketing initiatives, foster partnerships between talent and brands, and enhance our competitive edge in th...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$88K - $105K *

Empower marketing initiatives by driving demand through innovative campaigns, optimizing digital channels, and collaborating with teams to enhance customer engagement and revenue growth in a fast-pace...

3 days ago

  •   Less than 5 years exp.  •   Media

$122K - $187K *

Lead strategic initiatives to drive sales growth and enhance customer relationships within assigned accounts, leveraging your expertise in enterprise software to exceed quotas and deliver tailored sol...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$226K - $251K *

Champion growth by managing a portfolio of mid-market clients, driving revenue expansion and loyalty through strategic engagement and AI-driven solutions. Collaborate cross-functionally to innovate an...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $200K *

Pioneer a data-driven approach to demand planning and S&OP, leading cross-functional teams to enhance forecasting accuracy, optimize inventory, and drive strategic supply chain initiatives that align...

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $200K *

Lead the charge in enhancing demand planning and S&OP processes, driving cross-functional alignment and data-driven decision-making to optimize inventory, improve forecast accuracy, and support busine...

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$130K - $160K *

Lead the charge in optimizing sales operations by driving strategic initiatives, enhancing productivity, and fostering cross-functional collaboration to achieve commercial excellence and align with bu...

Today

  •   8 - 10 years exp.  •   Healthcare

$130K - $160K *

Champion operational excellence by leading sales strategies, optimizing processes, and driving team performance. Collaborate cross-functionally to enhance productivity and ensure alignment with busine...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$180K - $220K *

Transform sales strategies into measurable success by leading a high-performing team, driving revenue growth, and enhancing customer relationships while ensuring margin quality and operational excelle...

2 weeks ago

  •   11 - 15 years exp.  •   Energy & Utilities

$150K - $180K *

Help us shape the future of MedTech by leading our global marketing strategy. Drive brand awareness and profitable growth while building a high-performing team to position us as the industry leader in...

3 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$399K - $453K *

Lead the charge in shaping research strategy across Experience Design, driving insights that influence product development and enterprise strategy. Build a cohesive understanding of customer needs, be...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$399K - $453K *

Lead the charge in shaping enterprise research strategy across diverse products. Foster continuous customer insights that drive impactful decision-making for product design and implementation. Build t...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Drive integrated member retention marketing strategies to enhance engagement, reduce disenrollment, and improve health plan renewals. Utilize data-driven insights to create personalized communications...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Lead integrated member retention marketing strategies to enhance engagement, reduce disenrollment, and improve health plan renewals. Collaborate across teams to develop data-driven communications and...

Pittsburgh, PARemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.