Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$138K - $200K *

Join a team that's dedicated to enhancing employee experience through strategic program management. You'll own performance cycles, engagement initiatives, and transformation efforts that shape organiz...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $185K *

Champion innovative strategies in healthcare, leading teams and driving brand growth through insights and creative storytelling. Collaborate cross-functionally to elevate strategic impact and client e...

4 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$150K - $185K *

Shape the future of healthcare strategy by leading brand initiatives, mentoring talent, and driving impactful storytelling to elevate strategic excellence across teams and agency collaborations...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$150K - $180K *

Lead strategic planning for key clients, driving audience insights and robust media strategies to enhance brand growth, market share, and measurable outcomes. Your expertise will guide teams and eleva...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$147K - $217K *

Transform the future of life sciences analytics by leading a dynamic team, driving innovative measurement strategies, and delivering actionable insights that enhance client outcomes and elevate indust...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Transform your career by leading innovative analytics in life sciences. Drive impactful strategies, mentor teams, and collaborate with clients to enhance marketing measurement and insights, all while...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Transform analytics in life sciences by leading a high-impact team, driving innovative measurement strategies, and delivering actionable insights to clients while fostering a culture of growth and col...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Join a team that's redefining analytics in life sciences. Lead innovative measurement strategies, mentor talent, and drive impactful client solutions while navigating complex data ecosystems and foste...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Lead transformative analytics initiatives in life sciences, driving innovation and client success. Mentor teams, enhance measurement standards, and collaborate cross-functionally to deliver actionable...

RemoteRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Shape the future of life sciences analytics by leading innovative measurement strategies, mentoring teams, and advising clients. Drive impactful insights and foster collaboration across disciplines to...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$147K - $217K *

Transform analytics in life sciences by leading a high-impact team, driving innovative measurement strategies, and mentoring talent to deliver actionable insights that shape marketing effectiveness an...

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$343K - $429K *

Lead the charge in driving Mid-Market sales performance by coaching managers, developing talent, and shaping strategic initiatives to achieve growth and operational excellence across the organization...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$343K - $429K *

Transform the Mid-Market sales strategy by leading a team of managers and Account Executives. Drive performance, develop talent, and implement systems for pipeline generation and deal execution while...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Optimize demand planning across product categories by transforming insights into actionable forecasts. Collaborate with cross-functional teams to enhance customer service and inventory productivity wh...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$172K - $275K *

Unlock your potential by leading a dynamic sales team to achieve and exceed revenue targets across multiple verticals. Drive strategic initiatives in digital sales, fostering innovation and strong cli...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$172K - $275K *

Drive revenue growth by leading a high-performing sales team across diverse verticals. Enhance market share through strategic initiatives, client relationships, and effective execution of sales strate...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$180K - $200K *

Lead the charge in scaling a high-impact consulting organization, delivering data-driven marketing strategies that enhance client outcomes and drive revenue growth through innovative solutions and exc...

United StatesRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Media

$95K - $115K *

Shape the future of product marketing by driving strategies that enhance donor engagement and support for nonprofits. Collaborate across teams to create compelling messaging and launch initiatives tha...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$130K - $160K *

Drive M&A strategy and investor relations, collaborating with executives to enhance growth through acquisitions and partnerships, while fostering strong relationships across teams and stakeholders...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Support a growing SaaS company by managing contract negotiations, ensuring compliance, and advising on legal matters. Collaborate with various teams to streamline processes and mitigate risks while ma...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $250K *

Shape the future of global sales strategy by leading initiatives that drive partner growth and sales enablement. Collaborate with cross-functional teams to optimize processes, enhance capabilities, an...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Technical Services

$185K - $275K *

Join a team that's driving revenue growth through strategic marketing initiatives. You'll lead regional marketing efforts, develop account-based strategies, and collaborate with sales to optimize pipe...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining marketing operations in a high-growth B2B SaaS environment. You'll own systems, data, and reporting to ensure every marketing initiative drives pipeline and revenue, scal...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$150K - $180K *

Lead the charge in driving sales growth and market expansion by developing strategic initiatives, coaching high-performing teams, and enhancing customer relationships to achieve organizational goals a...

6 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$140K - $160K *

Seeking a strategic leader to drive client growth and oversee portfolio management across B2B sectors. This role involves fostering executive relationships, developing innovative media strategies, and...

1 week ago

  •   8 - 10 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.