Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$120K - $145K *

Drive impactful demand generation strategies to enhance pipeline and revenue. Collaborate with cross-functional teams to execute multi-channel campaigns, leveraging data-driven insights to engage heal...

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

Champion product marketing by driving launches, pricing strategies, and sales enablement for key therapy lines. Collaborate cross-functionally to ensure compliance and optimize performance metrics, pa...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$219K - $296K *

Advance your career by leading a high-impact product management team. Drive AI-powered tools and customer-facing solutions while establishing a cohesive, strategic vision that enhances adoption and cu...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Transform marketing operations by building AI-driven analytics and reporting systems. Collaborate with leadership to enhance pipeline visibility and drive data-informed decisions, ensuring effective c...

Boston, MARemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform marketing operations by building an AI-driven analytics function. Lead the design of cohort-based reporting and attribution models, ensuring data integrity and actionable insights for pipeli...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$173K - $198K *

Join a team that's redefining performance marketing by leading the IPN Campaign Platform. Drive strategy, manage a talented team, and leverage AI to enhance product delivery while collaborating across...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$212K - $400K *

Join a dynamic team as you drive sales strategies, manage client relationships, and accelerate revenue growth in the payments industry. Leverage your expertise to navigate complex sales cycles and col...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$212K - $400K *

Join a team that's driving innovation in payment solutions. As a Sales Director, you'll lead sales strategies, manage the full sales cycle, and build strong client relationships to accelerate revenue...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$153K - $295K *

Explore innovative Human Capital Management solutions by collaborating with cross-functional teams to define product requirements, prioritize features, and oversee the product lifecycle, ensuring alig...

1 week ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Develop a robust AI reasoning framework by interpreting complex payer policies, ensuring product logic aligns with evolving technology and delivering clarity in ambiguous situations to enhance AI perf...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Transform your marketing career as you lead high-impact field programs and ABM initiatives that push boundaries and create memorable experiences for strategic accounts. Join us to shape the future of...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's redefining field marketing by creating innovative experiences that engage key accounts, elevate pipeline velocity, and drive revenue. Your role will expand as we grow, challenging n...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$103K - $142K *

Empower brand strategy and product innovation by shaping marketing vision and consumer narratives, driving cohesive growth across franchise lifecycle with a focus on market positioning, collaboration...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$103K - $142K *

Redefine the marketing landscape by leading product franchises, shaping innovative strategies, and ensuring brand coherence through every product lifecycle, while driving consumer engagement and busin...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$103K - $142K *

Transform consumer experiences by leading the branding of key product franchises. Shape strategic marketing initiatives, drive product innovation, and oversee launch activities to enhance brand value...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$170K *

Empower your career by leading a dynamic Product Marketing team, driving strategic initiatives, and enhancing product positioning. Collaborate across departments to ensure successful launches and opti...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $160K *

Drive pipeline growth by executing comprehensive marketing campaigns in the US. Collaborate with partners and improve campaigns over time by analyzing performance and optimizing strategies to ensure i...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$113K - $142K *

Drive product line growth by managing supplier relationships, analyzing sales data, and collaborating with teams to align strategies. Engage with customers and mentor interns while promoting innovatio...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$147K - $202K *

Elevate innovation by leading cross-functional teams to deliver cutting-edge AI applications. Collaborate with stakeholders to define user needs and drive product development in a dynamic, fast-paced...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $146K *

Empower the future of education technology by leading product strategy and innovation. Drive product vision, manage lifecycles, and collaborate with cross-functional teams to enhance learning and asse...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Join a dynamic team to drive product marketing strategies, aligning offerings with market needs. Collaborate across functions to execute go-to-market plans, enhance customer engagement, and elevate br...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$143K - $205K *

Champion AI Protect by crafting compelling marketing strategies and sales tools. Collaborate cross-functionally to launch market narratives that engage enterprise security teams, driving growth and su...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Lead the charge in developing a dynamic demo platform for sales and marketing teams, prioritizing features and experiments that showcase technology to customers. Collaborate with engineers to ensure s...

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in creative strategy, driving performance-focused campaigns across digital platforms. Own the full creative lifecycle, from concept to execution, while leveraging AI tools to elevate b...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's redefining car ownership through innovative creative strategies. You'll lead the full creative lifecycle, producing impactful ads across multiple platforms while enhancing brand qua...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.