Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$106K - $175K *

Lead integrated B2B marketing campaigns by collaborating across teams to create compelling content and optimize performance through data-driven insights, enhancing market education and adoption of dig...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$163K - $172K *

Advance brand presence in Canada through innovative consumer marketing strategies. Own execution across integrated campaigns, driving measurable results in a fast-paced, collaborative environment focu...

CanadaRemote

4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$190K - $238K *

Unlock potential by driving provider growth strategies, shaping messaging, and leading go-to-market efforts to enhance provider engagement and acquisition, ultimately fostering thriving practices and...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$102K - $184K *

Optimize content strategies that engage industrial audiences, translating complex technical concepts into compelling narratives. Drive measurable outcomes through high-value content creation, collabor...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$115K - $201K *

Pioneer innovative growth marketing strategies to drive demand and customer migration. Collaborate across teams to execute multi-channel campaigns, optimize performance, and enhance lead generation fo...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Transform growth marketing strategies into actionable campaigns that drive demand. Collaborate across teams to execute integrated marketing initiatives, focusing on audience segmentation and customer...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Lead the execution of growth marketing campaigns, coordinating across teams to drive demand and customer migration initiatives. Focus on audience segmentation and multi-channel strategies to enhance l...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$115K - $201K *

Unlock growth potential by executing targeted marketing campaigns that drive demand across multiple channels. Collaborate with cross-functional teams to translate product messaging into actionable str...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Elevate your career by driving impactful growth marketing campaigns that bridge Product, Marketing, and Sales teams. You'll execute multi-channel strategies to enhance demand generation and customer m...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Join a team that's driving innovative growth marketing strategies to enhance demand generation. Collaborate across departments to execute impactful campaigns that transition customers to advanced solu...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Lead the execution of growth marketing campaigns, driving demand through strategic audience segmentation and multi-channel initiatives. Collaborate across teams to optimize performance and enhance cus...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$155K - $202K *

Shape the future of healthcare marketing by leading go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively communicate the value of innovative workflow solutio...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Shape the future of product management by driving innovative solutions, collaborating cross-functionally, and aligning technical requirements to deliver market-ready products through effective collabo...

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Transform global partner marketing strategies to drive growth and engagement. Collaborate with cross-functional teams to execute integrated campaigns and optimize performance across diverse markets, e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$88K - $105K *

Empower your career by driving brand strategy and communications. Collaborate across teams to create compelling narratives that elevate brand presence and ensure consistent messaging across all channe...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$173K - $198K *

Shape the future of performance marketing by leading a dynamic team to enhance the Advertiser Experience. Drive strategy, unify workflows, and leverage AI to create an intuitive platform that delivers...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$125K - $150K *

Transform the technology landscape by leading product strategy and development. Drive initiatives affecting both internal operations and customer experiences while collaborating with cross-functional...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $140K *

Join a team that's redefining product marketing by owning the go-to-market strategy for AI-driven Axe DevTools. Collaborate with cross-functional teams to create impactful messaging, demos, and conten...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $175K *

Transform the sales landscape by leading a high-performing team focused on driving growth and building lasting customer relationships in the commercial HVAC and mechanical services sector...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$71K - $105K *

Champion our technical communication efforts by crafting precise customer proposals, collaborating across teams, and ensuring compliance with industry standards to drive successful project outcomes...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$90K - $120K *

Drive the evolution of our sales force by enhancing training, developing impactful resources, and fostering a culture of excellence, ensuring alignment with enterprise goals and maximizing productivit...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Media

$205K - $277K *

Champion lifecycle marketing strategies to enhance customer engagement and revenue for Capital products. Leverage data-driven insights and AI to optimize customer journeys across multiple channels, en...

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$88K - $136K *

Lead integrated marketing initiatives for newly acquired literacy programs, focusing on bilingual education. Collaborate with cross-functional teams to enhance engagement and drive adoption through st...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Transform customer engagement by leading digital product strategy and innovation. Drive product development and streamline field workflows through cutting-edge tools that support revenue growth and en...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $135K *

Transform the insurance landscape by leading product innovation and development initiatives, enhancing personal Property products to meet member needs and drive profitable growth while ensuring market...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.