Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$115K - $130K *

Shape the future of regional marketing by developing impactful programs that drive demand, enhance brand visibility, and accelerate pipeline growth. Collaborate with sales and global teams to align st...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $300K *

Partner with us to drive captivating narratives and market strategies that elevate our agentic observability platform, influence customer engagement, and support rapid growth in a dynamic, cross-funct...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $130K *

Drive the commercial success of product lines by providing technical support, training, and collaboration with sales and partners. Enhance customer relationships and sales productivity through effecti...

1 week ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$85K - $100K *

Accelerate progress at the intersection of agriculture and technology, driving product marketing and customer acquisition for an innovative AI platform, while shaping strategies to engage farmers and...

Calgary, ABIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$97K - $126K *

Transform marketing strategies by connecting buyer needs with sales execution. Lead integrated campaigns, enhance customer engagement, and drive growth through innovative go-to-market planning and col...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$120K - $155K *

Elevate your career by driving impactful marketing initiatives in the AI sector. Collaborate with cross-functional teams to enhance brand presence and engage key stakeholders through innovative events...

2 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$205K - $277K *

Partner with us to shape the future of mid-market product marketing by building strategic relationships with accounting firms and solution providers, driving growth through effective enablement and fe...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$137K - $256K *

Lead the charge in transforming legal research with AI-driven solutions. Collaborate across teams to innovate user experiences, ensuring compliance and relevance while enhancing productivity for legal...

Today

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Pioneer innovative legal research solutions by leveraging AI technologies. Collaborate with cross-functional teams to enhance user experiences and ensure compliance, driving impactful product developm...

Today

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Lead the charge in transforming legal research with AI technologies. Collaborate across teams to innovate user experiences and ensure compliance, driving product development that meets the evolving ne...

Today

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Unlock your potential as you drive innovation in legal research, collaborating with cross-functional teams to develop AI-enabled solutions that enhance user experiences and ensure compliance with indu...

Today

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Champion product innovation by leading strategic vision and execution for complex products. Collaborate across teams to enhance customer experience, drive market impact, and mentor junior managers whi...

1 week ago

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Drive strategic product vision and execution, balancing customer needs with commercial impact. Lead cross-functional teams to deliver AI-enabled solutions while mentoring junior managers and ensuring...

1 week ago

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Join a team that's shaping the future of product management by driving strategic vision and execution for complex, AI-enabled products. Collaborate cross-functionally to enhance customer experiences a...

1 week ago

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Transform the corporate landscape as a Senior Product Manager, driving product market fit for diverse tax, audit, and accounting solutions tailored for in-house teams across organizations of all sizes...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$119K - $222K *

Unlock potential by leading strategic product initiatives for corporate tax, audit, and accounting. Collaborate with cross-functional teams to enhance user experience, drive AI integration, and delive...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Lead the strategic development of a comprehensive lifecycle marketing program, enhancing customer engagement from acquisition to retention. Collaborate across teams to optimize campaigns, drive testin...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$91K - $120K *

Join a team that's redefining product marketing by leading go-to-market strategies and driving customer engagement. Collaborate across functions to translate product innovations into compelling value...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $158K *

Unlock potential by leading AI product strategies and enhancements, collaborating with global teams to drive innovation in risk and fraud solutions for financial institutions, while managing product l...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $158K *

Elevate your career by joining a dynamic team focused on AI-driven product management. Collaborate globally to enhance financial solutions, drive market growth, and innovate in risk and fraud decision...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$181K - $304K *

Optimize product marketing strategies by leading a dynamic team, driving vision, and enhancing messaging. Collaborate cross-functionally to create impactful marketing assets and scalable programs that...

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$90K - $105K *

Drive product innovation and cross-functional collaboration to enhance market-leading solutions. Engage with stakeholders, manage product lifecycles, and analyze trends to optimize strategies in a fas...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Transform the solutions marketing landscape by crafting compelling narratives that drive enterprise outcomes. Collaborate across teams to showcase the value of innovative technology and build scalable...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Champion the growth of North America Field Marketing efforts by coordinating events and campaigns, aligning marketing initiatives with revenue goals, and managing vendor relationships to optimize bran...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$124K - $170K *

Unlock potential by leading cross-functional teams to innovate and enhance manufacturing processes. Drive product support, cost reduction, and technological advancements while ensuring robust supply c...

Today

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.