Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Principal Product Manager - Vertical Partnerships
$148K - $185K *
Drive product strategy and innovation to enhance vertical partnerships, focusing on tailored experiences across industries. Collaborate cross-functionally to deliver impactful solutions that boost use...
1 week ago
Downstream Product Marketing Manager
$126K - $155K *
Join a dynamic marketing team to drive growth in the spine product portfolio through innovative campaigns and strategic insights. Collaborate with cross-functional teams to enhance brand awareness and...
Reposted 2 weeks ago
Senior Product Manager, Retail Publisher Partnerships
$128K - $153K *
Shape your career by leading product innovation for retail partners. Drive discovery, build prototypes, and collaborate with cross-functional teams to deliver impactful solutions that enhance promotio...
2 weeks ago
$123K - $185K *
Elevate demand generation efforts by executing multi-channel campaigns that align with strategic goals. Collaborate across teams to engage prospects and drive new-logo acquisition while analyzing perf...
Today
$123K - $185K *
Optimize demand generation strategies by executing multi-channel campaigns that drive engagement and new customer acquisition. Collaborate with cross-functional teams to analyze performance and refine...
Today
$110K - $130K *
Elevate your career by leading innovative marketing strategies that enhance brand visibility, drive customer engagement, and support revenue growth through multi-channel initiatives and strategic part...
Today
$110K - $130K *
Join a team that's driving innovative marketing strategies to enhance brand visibility and customer engagement. Lead multi-channel initiatives, partner marketing, and events to support revenue growth...
Today
Director of E-Commerce & Digital Product
$130K - $160K *
Elevate digital experiences by guiding site operations and enhancing user engagement. Collaborate with cross-functional teams to implement innovative features and optimize performance metrics, driving...
Reposted 1 week ago
Product Marketing Manager (Chorus)
$110K - $130K *
Shape the market presence of Chorus by owning positioning, messaging, and launch governance. Collaborate with cross-functional teams to craft strategies that enhance product perception and drive insig...
3 weeks ago
Senior Manager Demand Generation
$135K - $160K *
Elevate demand generation through innovative AI-driven marketing strategies. Lead cross-functional campaigns and partnerships, ensuring executive engagement and measurable revenue growth in the cloud...
Reposted 4 weeks ago
Senior Product Marketing Manager
$120K - $145K *
Grow your career with a dynamic role that transforms product marketing into a strategic engine, leading cross-functional initiatives and driving impactful market narratives to enhance SaaS and IT asse...
4 weeks ago
Senior Product Marketing Manager
$110K - $130K *
Contribute to the evolution of product marketing by developing strategic narratives and market positioning. Lead cross-functional strategies and drive growth through compelling storytelling and insigh...
4 weeks ago
$120K - $150K *
Optimize B2B demand generation strategies, focusing on paid media and audience targeting to drive qualified leads for the 401(k) sales team. Collaborate with cross-functional teams to enhance performa...
Reposted 4 weeks ago
Senior Product Portfolio Manager
$110K - $130K *
Champion the commercial success of the Mitel WX Unified Communications portfolio, driving go-to-market strategies, market adoption, and profitable growth through collaboration across Product Managemen...
2 weeks ago
$71K - $95K *
Help us drive employee engagement by crafting impactful marketing strategies that connect audiences with financial support. Collaborate across teams to transform insights into actionable programs that...
2 weeks ago
$71K - $95K *
Optimize employee engagement through innovative marketing strategies that connect financial support with audience needs. Collaborate across teams to transform insights into impactful programs that dri...
2 weeks ago
$90K - $100K *
Innovate your career by designing impactful digital experiences across product lifecycles. Collaborate with cross-functional teams to define problems, validate solutions, and deliver user-centric desi...
1 week ago
Product Sales Manager, Higher Education
$88K - $111K *
Innovate with us to drive product-led sales in the higher education sector, empowering universities by promoting research analytics solutions. Collaborate with teams to achieve substantial growth and...
Reposted yesterday
$100K - $120K *
Transform the field marketing landscape by driving impactful events and partnerships with top insurers. Own end-to-end programs, create measurable outcomes, and collaborate closely with sales to accel...
2 weeks ago
$120K - $170K *
Lead the marketing strategy for a professional services firm, collaborating with senior leaders to drive growth initiatives and enhance brand presence through integrated campaigns and thought leadersh...
4 days ago
$120K - $170K *
Shape the future of marketing strategy by leading integrated campaigns and driving growth initiatives across professional services. Collaborate with senior leaders to enhance brand presence and engage...
5 days ago
Staff Product Marketing Specialist
$110K - $130K *
Take ownership of the product lifecycle for power stage products, defining strategy and market positioning while leading cross-functional teams to deliver innovative power management solutions that me...
3 days ago
$100K - $180K *
Drive product innovation by translating customer needs into actionable strategies. Lead cross-functional teams to deliver impactful solutions, ensuring alignment with business goals and enhancing user...
1 week ago
$160K - $180K *
Take ownership of a key product area, driving strategy and execution to enhance financial advisor workflows. Collaborate across teams to deliver impactful solutions and ensure user satisfaction while...
1 week ago
$91K - $114K *
Join a team that's driving growth through innovative marketing strategies across SMB, mid-market, and enterprise segments. Leverage data and collaboration to optimize customer acquisition and retentio...
Reposted 1 week ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.