Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$148K - $185K *

Drive product strategy and innovation to enhance vertical partnerships, focusing on tailored experiences across industries. Collaborate cross-functionally to deliver impactful solutions that boost use...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$126K - $155K *

Join a dynamic marketing team to drive growth in the spine product portfolio through innovative campaigns and strategic insights. Collaborate with cross-functional teams to enhance brand awareness and...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$128K - $153K *

Shape your career by leading product innovation for retail partners. Drive discovery, build prototypes, and collaborate with cross-functional teams to deliver impactful solutions that enhance promotio...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$123K - $185K *

Elevate demand generation efforts by executing multi-channel campaigns that align with strategic goals. Collaborate across teams to engage prospects and drive new-logo acquisition while analyzing perf...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$123K - $185K *

Optimize demand generation strategies by executing multi-channel campaigns that drive engagement and new customer acquisition. Collaborate with cross-functional teams to analyze performance and refine...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate your career by leading innovative marketing strategies that enhance brand visibility, drive customer engagement, and support revenue growth through multi-channel initiatives and strategic part...

Today

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's driving innovative marketing strategies to enhance brand visibility and customer engagement. Lead multi-channel initiatives, partner marketing, and events to support revenue growth...

Today

  •   5 - 7 years exp.  •   Information Technology

$130K - $160K *

Elevate digital experiences by guiding site operations and enhancing user engagement. Collaborate with cross-functional teams to implement innovative features and optimize performance metrics, driving...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Shape the market presence of Chorus by owning positioning, messaging, and launch governance. Collaborate with cross-functional teams to craft strategies that enhance product perception and drive insig...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$135K - $160K *

Elevate demand generation through innovative AI-driven marketing strategies. Lead cross-functional campaigns and partnerships, ensuring executive engagement and measurable revenue growth in the cloud...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Grow your career with a dynamic role that transforms product marketing into a strategic engine, leading cross-functional initiatives and driving impactful market narratives to enhance SaaS and IT asse...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Contribute to the evolution of product marketing by developing strategic narratives and market positioning. Lead cross-functional strategies and drive growth through compelling storytelling and insigh...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $150K *

Optimize B2B demand generation strategies, focusing on paid media and audience targeting to drive qualified leads for the 401(k) sales team. Collaborate with cross-functional teams to enhance performa...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Champion the commercial success of the Mitel WX Unified Communications portfolio, driving go-to-market strategies, market adoption, and profitable growth through collaboration across Product Managemen...

Ottawa, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Transportation

$71K - $95K *

Help us drive employee engagement by crafting impactful marketing strategies that connect audiences with financial support. Collaborate across teams to transform insights into actionable programs that...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$71K - $95K *

Optimize employee engagement through innovative marketing strategies that connect financial support with audience needs. Collaborate across teams to transform insights into impactful programs that dri...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$90K - $100K *

Innovate your career by designing impactful digital experiences across product lifecycles. Collaborate with cross-functional teams to define problems, validate solutions, and deliver user-centric desi...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$88K - $111K *

Innovate with us to drive product-led sales in the higher education sector, empowering universities by promoting research analytics solutions. Collaborate with teams to achieve substantial growth and...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Transform the field marketing landscape by driving impactful events and partnerships with top insurers. Own end-to-end programs, create measurable outcomes, and collaborate closely with sales to accel...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $170K *

Lead the marketing strategy for a professional services firm, collaborating with senior leaders to drive growth initiatives and enhance brand presence through integrated campaigns and thought leadersh...

Toronto, ONIn-Person

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $170K *

Shape the future of marketing strategy by leading integrated campaigns and driving growth initiatives across professional services. Collaborate with senior leaders to enhance brand presence and engage...

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Take ownership of the product lifecycle for power stage products, defining strategy and market positioning while leading cross-functional teams to deliver innovative power management solutions that me...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $180K *

Drive product innovation by translating customer needs into actionable strategies. Lead cross-functional teams to deliver impactful solutions, ensuring alignment with business goals and enhancing user...

1 week ago

  •   Less than 5 years exp.  •   Transportation

$160K - $180K *

Take ownership of a key product area, driving strategy and execution to enhance financial advisor workflows. Collaborate across teams to deliver impactful solutions and ensure user satisfaction while...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$91K - $114K *

Join a team that's driving growth through innovative marketing strategies across SMB, mid-market, and enterprise segments. Leverage data and collaboration to optimize customer acquisition and retentio...

Toronto, ONIn-Person

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.