Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$100K - $120K *

Champion integrated customer acquisition strategies and lead growth marketing initiatives driving high-value customer engagement and profitability through innovative approaches and performance insight...

North York, ONIn-Person

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Empower high-value customer acquisition through innovative growth strategies and cross-channel execution. Lead performance metrics, experiment with insights, and collaborate with various teams to achi...

Toronto, ONIn-Person

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Lead impactful demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awaren...

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$75K - $120K *

Unlock potential by collaborating with cross-functional teams to drive product execution and enhance customer experiences. Support the delivery of innovative solutions within a global product manageme...

Toronto, ONIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $145K *

Transform product marketing for AI dealmaking, driving strategy, execution, and cross-functional collaboration. Own messaging, positioning, and buyer insights to reshape the CRM landscape in financial...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead impactful product marketing efforts for AI dealmaking solutions, focusing on financial services. You'll manage positioning, messaging, go-to-market strategy, and cross-functional collaboration to...

New York, NYRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Champion product marketing for AI solutions in financial services. Lead positioning, strategy, and execution from inception to market. Collaborate cross-functionally to enhance tools for sellers and o...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $150K *

Elevate partner marketing by developing a dynamic strategy to drive measurable growth. Collaborate with top industry partners to create compelling co-branded narratives and campaigns, while managing p...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $150K *

Lead the charge in building a robust partner marketing strategy from scratch, driving collaboration across private equity, consulting, and technology partners to create impactful campaigns that genera...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$77K - $138K *

Partner with us to drive the vision and execution of marketing technology products, collaborating with cross-functional teams to enhance customer engagement and optimize marketing strategies through i...

1 week ago

  •   Less than 5 years exp.  •   Transportation

$108K - $159K *

Drive strategic alignment between product innovation and market opportunity, leading cross-functional teams to craft compelling product narratives and go-to-market strategies that enhance differentiat...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$84K - $124K *

Elevate your career by driving product marketing strategies for audio products. Shape positioning, messaging, and readiness while collaborating with cross-functional teams to optimize market performan...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Lead strategic vehicle lifecycle management, driving product positioning, launches, and growth initiatives. Collaborate with cross-functional teams to optimize pricing, packaging, and messaging, while...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$75K - $90K *

Join a team that's driving product strategy and growth by managing an assigned product line, enhancing productivity, and ensuring consumer satisfaction while collaborating with cross-functional leader...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Join us to drive impactful go-to-market strategies, ensuring seamless partner launches and effective enablement. This role is pivotal in shaping operational excellence and market intelligence, fosteri...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$88K - $105K *

Elevate your career by driving go-to-market strategies and operational excellence. Own the execution of partner launches, enhance enablement tools, and leverage market insights to support growth in a...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $180K *

Champion developer success by enhancing Temporal's core primitives and SDKs. Collaborate with engineers and customers to identify challenges, create technical guidance, and drive product adoption thro...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$141K - $205K *

Engage with educators to drive impactful social media strategies, managing content creation and community engagement. Lead the growth of Google for Education's social channels, translating AI innovati...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Lead the marketing strategy and execution for a niche healthcare market, driving engagement and generating warm leads through innovative content and partnership initiatives. Collaborate closely with e...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $123K *

Join a team that's revolutionizing growth marketing strategies in B2B SaaS. Drive demand generation, optimize funnel performance, and collaborate across teams to enhance pipeline growth using innovati...

Toronto, ONIn-Person

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$118K - $196K *

Drive brand strategy and market positioning by leading a dynamic team. Utilize consumer insights and collaborate across functions to enhance customer loyalty and maximize brand equity for targeted pro...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$154K - $206K *

Transform the seller experience by leading strategic product marketing initiatives that drive acquisition, engagement, and growth for C2C sellers. Collaborate cross-functionally to enhance product nar...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$129K - $175K *

Drive innovation in marketing technology by optimizing systems for campaign delivery, enhancing workflows, and collaborating with cross-functional teams to ensure seamless execution and continuous imp...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Unlock growth potential by leading strategic marketing initiatives, analyzing market trends, and developing value propositions to enhance client engagement and drive business success across multiple c...

Edmonton, ABIn-Person

Yesterday

  •   11 - 15 years exp.  •   Finance & Insurance

$125K - $150K *

Drive innovative marketing strategies and growth initiatives by leveraging market insights, client behaviors, and competitive analysis to enhance client engagement and business objectives across diver...

Toronto, ONIn-Person

Yesterday

  •   11 - 15 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.