Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Senior Manager, Growth Marketing
$100K - $120K *
Champion integrated customer acquisition strategies and lead growth marketing initiatives driving high-value customer engagement and profitability through innovative approaches and performance insight...
1 month ago
Senior Manager, Growth Marketing
$110K - $130K *
Empower high-value customer acquisition through innovative growth strategies and cross-channel execution. Lead performance metrics, experiment with insights, and collaborate with various teams to achi...
1 month ago
Senior Demand Generation Manager
$110K - $130K *
Lead impactful demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awaren...
3 days ago
Specialist, Global Product Management
$75K - $120K *
Unlock potential by collaborating with cross-functional teams to drive product execution and enhance customer experiences. Support the delivery of innovative solutions within a global product manageme...
3 weeks ago
Product Marketing Manager, Financial Services Solutions
$120K - $145K *
Transform product marketing for AI dealmaking, driving strategy, execution, and cross-functional collaboration. Own messaging, positioning, and buyer insights to reshape the CRM landscape in financial...
4 weeks ago
Product Marketing Manager, Financial Services Solutions
$110K - $130K *
Lead impactful product marketing efforts for AI dealmaking solutions, focusing on financial services. You'll manage positioning, messaging, go-to-market strategy, and cross-functional collaboration to...
4 weeks ago
Product Marketing Manager, Financial Services Solutions
$120K - $145K *
Champion product marketing for AI solutions in financial services. Lead positioning, strategy, and execution from inception to market. Collaborate cross-functionally to enhance tools for sellers and o...
4 weeks ago
$120K - $150K *
Elevate partner marketing by developing a dynamic strategy to drive measurable growth. Collaborate with top industry partners to create compelling co-branded narratives and campaigns, while managing p...
Reposted 3 weeks ago
$120K - $150K *
Lead the charge in building a robust partner marketing strategy from scratch, driving collaboration across private equity, consulting, and technology partners to create impactful campaigns that genera...
Reposted 3 weeks ago
Assoc. Product Manager, Marketing Technology
$77K - $138K *
Partner with us to drive the vision and execution of marketing technology products, collaborating with cross-functional teams to enhance customer engagement and optimize marketing strategies through i...
1 week ago
$108K - $159K *
Drive strategic alignment between product innovation and market opportunity, leading cross-functional teams to craft compelling product narratives and go-to-market strategies that enhance differentiat...
1 week ago
$84K - $124K *
Elevate your career by driving product marketing strategies for audio products. Shape positioning, messaging, and readiness while collaborating with cross-functional teams to optimize market performan...
4 weeks ago
Senior Marketing Manager – GMC Trucks and Full-Size SUVs
$110K - $130K *
Lead strategic vehicle lifecycle management, driving product positioning, launches, and growth initiatives. Collaborate with cross-functional teams to optimize pricing, packaging, and messaging, while...
Yesterday
$75K - $90K *
Join a team that's driving product strategy and growth by managing an assigned product line, enhancing productivity, and ensuring consumer satisfaction while collaborating with cross-functional leader...
3 weeks ago
Product Marketing Manager II, GTM Operations
$88K - $105K *
Join us to drive impactful go-to-market strategies, ensuring seamless partner launches and effective enablement. This role is pivotal in shaping operational excellence and market intelligence, fosteri...
2 weeks ago
Product Marketing Manager II, GTM Operations
$88K - $105K *
Elevate your career by driving go-to-market strategies and operational excellence. Own the execution of partner launches, enhance enablement tools, and leverage market insights to support growth in a...
2 weeks ago
Senior Staff Technical Product Marketing Engineer, Primitives
$150K - $180K *
Champion developer success by enhancing Temporal's core primitives and SDKs. Collaborate with engineers and customers to identify challenges, create technical guidance, and drive product adoption thro...
2 weeks ago
Brand Marketing Manager, Educator Social
$141K - $205K *
Engage with educators to drive impactful social media strategies, managing content creation and community engagement. Lead the growth of Google for Education's social channels, translating AI innovati...
1 week ago
$95K - $115K *
Lead the marketing strategy and execution for a niche healthcare market, driving engagement and generating warm leads through innovative content and partnership initiatives. Collaborate closely with e...
1 week ago
Demand Generation Marketing Manager
$115K - $123K *
Join a team that's revolutionizing growth marketing strategies in B2B SaaS. Drive demand generation, optimize funnel performance, and collaborate across teams to enhance pipeline growth using innovati...
Reposted 3 weeks ago
Downstream Marketing Manager – Neptune 3
$118K - $196K *
Drive brand strategy and market positioning by leading a dynamic team. Utilize consumer insights and collaborate across functions to enhance customer loyalty and maximize brand equity for targeted pro...
2 weeks ago
$154K - $206K *
Transform the seller experience by leading strategic product marketing initiatives that drive acquisition, engagement, and growth for C2C sellers. Collaborate cross-functionally to enhance product nar...
1 week ago
$129K - $175K *
Drive innovation in marketing technology by optimizing systems for campaign delivery, enhancing workflows, and collaborating with cross-functional teams to ensure seamless execution and continuous imp...
1 week ago
Senior Expert, Marketing Strategy and Commercialization
$110K - $130K *
Unlock growth potential by leading strategic marketing initiatives, analyzing market trends, and developing value propositions to enhance client engagement and drive business success across multiple c...
Yesterday
Senior Expert, Marketing Strategy and Commercialization
$125K - $150K *
Drive innovative marketing strategies and growth initiatives by leveraging market insights, client behaviors, and competitive analysis to enhance client engagement and business objectives across diver...
Yesterday
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.