Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$108K - $162K *
Transform regional marketing efforts by executing targeted programs that align with sales priorities and drive pipeline growth across the U.S. West territory. Collaborate with cross-functional teams t...
1 week ago
$125K - $150K *
Drive market strategy and commercialization for a diverse product portfolio, leveraging customer insights and competitive analysis to enhance adoption and growth. Collaborate cross-functionally to ens...
1 week ago
Technical Sales Enablement Specialist
$76K - $85K *
Drive talent development by creating engaging training solutions that enhance team performance and support business growth. Collaborate with cross-functional teams to ensure effective onboarding and c...
3 weeks ago
$91K - $156K *
Elevate your career by driving impactful communication strategies and recruitment marketing initiatives. Collaborate with teams to create engaging content, manage social media, and analyze data to enh...
5 days ago
$100K - $120K *
Empower our marketing team as a key Content & Marketing Operations Manager, overseeing content creation and marketing operations to drive engagement and growth. Collaborate across channels, optimize w...
Reposted 4 weeks ago
$150K - $180K *
Shape the future of e-commerce by defining and executing a compelling platform narrative. Lead product marketing initiatives, drive multi-product adoption, and build a high-performing team to enhance...
2 weeks ago
$90K - $120K *
Lead the charge in developing and executing innovative marketing strategies to drive demand and elevate brand presence in the IT solutions market, while managing co-marketing initiatives and collabora...
4 days ago
Technical Product Marketing Manager
$110K - $130K *
Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...
3 weeks ago
Marketing Communications Manager
$89K - $112K *
Lead the charge in enhancing internal and external communications, driving brand advocacy, and positioning the company as an industry leader through strategic storytelling and stakeholder engagement...
1 week ago
$110K - $130K *
Champion strategic initiatives for embedded products, enhancing customer engagement and driving market strategies through collaboration with sales and partners, while managing product lifecycle and en...
3 weeks ago
$110K - $130K *
Drive the lifecycle management of custom computing products, from concept through production, by integrating customer needs with technical and commercial insights, ensuring profitability and competiti...
4 weeks ago
Product Marketing Director, Velocity
$200K - $371K *
Drive go-to-market strategy for SMB and Mid-Market segments, leading cross-functional initiatives to enhance customer engagement, positioning, and revenue growth, while establishing best practices for...
Reposted 1 week ago
Product Manager - Consumer Projectors
$137K - $171K *
Join a team that's pioneering innovative product management for retail projector solutions. Collaborate with global partners, drive strategic business goals, and ensure excellence in product forecasti...
Reposted 1 week ago
Senior Marketing Operations Specialist
$72K - $99K *
Unlock the potential of marketing operations by managing our MarTech stack, optimizing processes, and collaborating across teams to drive growth and efficiency in marketing initiatives...
Yesterday
Senior Product Manager, Emerging Technology
$172K - $260K *
Champion innovation by transforming cutting-edge technologies into impactful solutions. Collaborate with diverse teams to drive product execution, engage with customers, and shape the future of techno...
4 days ago
Senior Product Training Specialist
$80K - $121K *
Unlock the potential of customer learning by delivering innovative, impactful training experiences. Drive engagement through digital programs and live sessions, ensuring thousands of customers succeed...
Reposted 3 weeks ago
$115K - $145K *
Join a team that's driving impactful product marketing strategies, managing key service programs, and enhancing commercial execution across global teams to deliver structured service offerings effecti...
Reposted 4 weeks ago
$90K - $125K *
Grow your career with a dynamic team focused on data analysis and insights. Collaborate across functions to enhance reporting workflows, support product launches, and drive strategic decision-making t...
1 week ago
$180K - $250K *
Shape the future of our marketing strategy by developing brand positioning and content that resonate across diverse financial sectors. Collaborate with teams to create impactful campaigns and elevate...
Reposted yesterday
Global Head of Product Marketing
$160K - $250K *
Drive strategic product marketing initiatives, focusing on client engagement and messaging. Collaborate across teams to enhance customer journeys and advocate for client needs, ensuring impactful prod...
2 weeks ago
Global Head of Product Marketing
$160K - $250K *
Transform client engagement and product marketing strategies to drive global expansion. Collaborate across teams to craft compelling narratives, enhance customer journeys, and position the brand as a...
2 weeks ago
Principal Product Manager - Content
$135K - $160K *
Transform the content landscape by spearheading product strategy and enhancing customer experiences. Leverage AI and market insights to innovate a comprehensive product portfolio while ensuring editor...
Reposted 3 weeks ago
Staff Product Marketing Manager - Data Security
$137K - $200K *
Join a team that's passionate about safeguarding sensitive data through innovative product marketing strategies for Data Loss Prevention. Leverage your expertise to drive market awareness and enable s...
Reposted 2 days ago
Staff Product Marketing Manager - Data Security
$187K - $275K *
Lead product marketing initiatives for an innovative DLP portfolio to enhance data protection and compliance, driving impactful GTM strategies and cross-functional collaboration across sales, marketin...
Reposted 2 days ago
Staff Product Marketing Manager - Data Security
$137K - $200K *
Join a team that's shaping the future of data security. Lead product marketing for critical DLP solutions, strategizing GO-to-Market initiatives and collaborating with cross-functional teams to empowe...
Reposted 2 days ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.