Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$108K - $162K *

Transform regional marketing efforts by executing targeted programs that align with sales priorities and drive pipeline growth across the U.S. West territory. Collaborate with cross-functional teams t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Drive market strategy and commercialization for a diverse product portfolio, leveraging customer insights and competitive analysis to enhance adoption and growth. Collaborate cross-functionally to ens...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$76K - $85K *

Drive talent development by creating engaging training solutions that enhance team performance and support business growth. Collaborate with cross-functional teams to ensure effective onboarding and c...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$91K - $156K *

Elevate your career by driving impactful communication strategies and recruitment marketing initiatives. Collaborate with teams to create engaging content, manage social media, and analyze data to enh...

5 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Empower our marketing team as a key Content & Marketing Operations Manager, overseeing content creation and marketing operations to drive engagement and growth. Collaborate across channels, optimize w...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Shape the future of e-commerce by defining and executing a compelling platform narrative. Lead product marketing initiatives, drive multi-product adoption, and build a high-performing team to enhance...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $120K *

Lead the charge in developing and executing innovative marketing strategies to drive demand and elevate brand presence in the IT solutions market, while managing co-marketing initiatives and collabora...

Toronto, ONIn-Person

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$89K - $112K *

Lead the charge in enhancing internal and external communications, driving brand advocacy, and positioning the company as an industry leader through strategic storytelling and stakeholder engagement...

1 week ago

  •   Less than 5 years exp.  •   Energy & Utilities

$110K - $130K *

Champion strategic initiatives for embedded products, enhancing customer engagement and driving market strategies through collaboration with sales and partners, while managing product lifecycle and en...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Drive the lifecycle management of custom computing products, from concept through production, by integrating customer needs with technical and commercial insights, ensuring profitability and competiti...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$200K - $371K *

Drive go-to-market strategy for SMB and Mid-Market segments, leading cross-functional initiatives to enhance customer engagement, positioning, and revenue growth, while establishing best practices for...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$137K - $171K *

Join a team that's pioneering innovative product management for retail projector solutions. Collaborate with global partners, drive strategic business goals, and ensure excellence in product forecasti...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$72K - $99K *

Unlock the potential of marketing operations by managing our MarTech stack, optimizing processes, and collaborating across teams to drive growth and efficiency in marketing initiatives...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$172K - $260K *

Champion innovation by transforming cutting-edge technologies into impactful solutions. Collaborate with diverse teams to drive product execution, engage with customers, and shape the future of techno...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $121K *

Unlock the potential of customer learning by delivering innovative, impactful training experiences. Drive engagement through digital programs and live sessions, ensuring thousands of customers succeed...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$115K - $145K *

Join a team that's driving impactful product marketing strategies, managing key service programs, and enhancing commercial execution across global teams to deliver structured service offerings effecti...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $125K *

Grow your career with a dynamic team focused on data analysis and insights. Collaborate across functions to enhance reporting workflows, support product launches, and drive strategic decision-making t...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$180K - $250K *

Shape the future of our marketing strategy by developing brand positioning and content that resonate across diverse financial sectors. Collaborate with teams to create impactful campaigns and elevate...

Reposted yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$160K - $250K *

Drive strategic product marketing initiatives, focusing on client engagement and messaging. Collaborate across teams to enhance customer journeys and advocate for client needs, ensuring impactful prod...

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$160K - $250K *

Transform client engagement and product marketing strategies to drive global expansion. Collaborate across teams to craft compelling narratives, enhance customer journeys, and position the brand as a...

Pennsylvania, USRemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$135K - $160K *

Transform the content landscape by spearheading product strategy and enhancing customer experiences. Leverage AI and market insights to innovate a comprehensive product portfolio while ensuring editor...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$137K - $200K *

Join a team that's passionate about safeguarding sensitive data through innovative product marketing strategies for Data Loss Prevention. Leverage your expertise to drive market awareness and enable s...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$187K - $275K *

Lead product marketing initiatives for an innovative DLP portfolio to enhance data protection and compliance, driving impactful GTM strategies and cross-functional collaboration across sales, marketin...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$137K - $200K *

Join a team that's shaping the future of data security. Lead product marketing for critical DLP solutions, strategizing GO-to-Market initiatives and collaborating with cross-functional teams to empowe...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.