Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$115K - $201K *

Transform the Advanced Solutions portfolio by leading product marketing strategies, collaborating with cross-functional teams, and driving growth through innovative marketing initiatives that enhance...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Join a team that's redefining product marketing strategies for advanced solutions. Drive growth and retention through innovative marketing plans, collaboration with cross-functional teams, and a deep...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Champion innovative marketing strategies for high-performance network solutions. Collaborate with cross-functional teams to enhance product positioning, drive growth, and execute impactful marketing p...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$105K - $201K *

Join a dynamic team to lead product marketing strategies for advanced network solutions. Collaborate across departments to enhance product positioning, drive growth, and create impactful marketing col...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$120K - $150K *

Shape product positioning and go-to-market strategies to enhance user engagement and adoption. Collaborate cross-functionally to translate insights into compelling narratives, ensuring alignment betwe...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $110K *

Lead the charge in shaping product marketing strategies for two dynamic markets. Collaborate with cross-functional teams to drive customer adoption, competitive positioning, and revenue growth while e...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Join our dynamic team to evolve and execute go-to-market strategies for innovative AI products, partnering with Sales and Marketing to boost customer engagement and drive growth in a fast-paced, compe...

3 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$125K - $150K *

Drive strategic product marketing initiatives, shaping positioning and narratives to empower cross-functional teams, elevate launches, and enhance customer engagement in a fast-paced, AI-driven enviro...

San Francisco, CARemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Transportation

$120K - $145K *

Drive your career forward by owning product marketing from concept to launch. You'll create compelling narratives and collateral to engage investors and GTM teams, ensuring impactful product launches...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Join a dynamic team to drive product positioning and market strategy, translating technical capabilities into compelling narratives that resonate with engineering leaders and enterprise customers, whi...

Today

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Join a team that's redefining essential services by crafting impactful narratives, sharpening market positioning, and leading innovative product launches in a fast-paced environment. Shape customer en...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$74K - $116K *

Transform content strategy and execution by managing the full lifecycle of engaging materials. Collaborate with stakeholders to create impactful content that drives brand awareness and supports market...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$146K - $159K *

Lead the charge in US product marketing, translating global strategies into market-specific campaigns, executing product launches, and boosting customer adoption while collaborating with global teams...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $160K *

Join a team that's driving growth in low-voltage switchboards by translating customer insights into impactful product strategies and market success. Collaborate cross-functionally to enhance customer...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$100K - $160K *

Help us drive market success for low-voltage switchboards by translating customer insights into effective product strategies and collaborating with cross-functional teams to enhance growth and custome...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$100K - $160K *

Drive the growth of low-voltage switchboards by translating customer insights into effective product strategies and collaborating with cross-functional teams to enhance market share and customer exper...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$100K - $160K *

Join a team that's driving growth in low-voltage switchboards by translating customer insights into impactful product strategies and market success. Collaborate cross-functionally to enhance customer...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$71K - $119K *

Grow your career with a dynamic team that drives product success through market insights, competitive analysis, and cross-functional collaboration, ensuring products meet customer needs and remain com...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Accelerate progress at a dynamic organization by driving go-to-market strategies and enablement for a diverse product portfolio. Collaborate cross-functionally to enhance customer outcomes and achieve...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$88K - $105K *

Lead product marketing initiatives by crafting compelling messaging and strategies that drive customer engagement and adoption. Collaborate cross-functionally to ensure alignment and measure performan...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$97K - $126K *

Lead the charge in product marketing strategy, driving product launches and competitive outreach while collaborating across teams to ensure effective messaging and increased market visibility for tech...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$87K - $114K *

Unlock potential by driving impactful product marketing strategies and launches. Collaborate across teams to enhance brand awareness and customer engagement while utilizing market insights to influenc...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Shape compelling narratives that highlight impactful outcomes for patients, while driving the success of our marketing content. Collaborate with diverse teams and stakeholders to create valuable, data...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$98K - $147K *

Unlock potential by designing engaging, story-driven demonstrations that showcase technology's real-world impact. Collaborate with cross-functional teams to create compelling content that bridges prod...

CanadaRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $175K *

Shape compelling narratives for our innovative edge-native products, driving go-to-market strategies across diverse audiences. Collaborate with cross-functional teams to ensure impactful launches and...

Yesterday

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.