Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Technical Product Marketing Specialist, Canada & Latin America
$80K - $95K *
Engage with a dynamic team to drive technical marketing initiatives, ensuring flawless product launches and demonstrations across diverse markets. Leverage your expertise in Apple platforms to enhance...
Yesterday
$110K - $130K *
Reimagine product marketing by crafting clear messaging and positioning. Collaborate across teams to understand customer needs and market dynamics, driving impactful product launches and sales enablem...
2 weeks ago
$110K - $130K *
Advance product marketing strategies by crafting clear messaging, understanding customer needs, and leading product launches. Collaborate across teams to ensure effective sales enablement and market i...
2 weeks ago
$135K - $160K *
Elevate our product marketing strategy by shaping narratives, leading launches, and equipping teams to engage with major insurers. Drive market insights into product development while building a high...
2 weeks ago
$110K - $130K *
Lead the strategic positioning and messaging for our product portfolio, ensuring alignment across teams. Drive go-to-market strategies, enable sales, and leverage AI to enhance efficiency and effectiv...
Yesterday
$110K - $130K *
Champion the positioning and go-to-market strategy for innovative products, collaborating cross-functionally to enhance messaging, drive launches, and leverage AI for impactful marketing initiatives t...
Yesterday
$110K - $130K *
Unlock potential by leading product marketing strategies that drive growth, enhance positioning, and enable cross-functional collaboration. Leverage AI to optimize messaging and ensure impactful launc...
Yesterday
$110K - $130K *
Transform product marketing by owning messaging, positioning, and launch strategies. Collaborate across teams to create a cohesive narrative that resonates with enterprise customers and drives impactf...
2 weeks ago
$120K - $150K *
Grow your career with a dynamic role in B2B product marketing, driving positioning, content creation, and demand generation strategies to engage health systems and enhance sales enablement. Own the na...
1 week ago
$80K - $95K *
Transform the go-to-market strategy for a procurement suite, driving product launches and sales enablement. Collaborate with cross-functional teams to analyze market data, craft compelling narratives...
2 weeks ago
$125K - $150K *
Drive product marketing initiatives that enhance provider understanding and adoption. Lead end-to-end launches, develop compelling messaging, and collaborate across departments to ensure product value...
Reposted 3 weeks ago
Sr. Product Marketing Specialist
$75K - $95K *
Champion the growth of our product marketing initiatives by collaborating with cross-functional teams to enhance customer engagement and drive market success. Leverage your fintech expertise to shape...
Yesterday
Principal Product Marketing Manager
$151K - $204K *
Drive product marketing and go-to-market strategy for innovative fintech solutions. Lead cross-functional teams to enhance customer experiences and revenue growth while shaping the future of financial...
Yesterday
Product Marketing Manager, GTM
$155K - $165K *
Help us build and enhance our go-to-market launch system, driving customer engagement and adoption for impactful releases. Collaborate cross-functionally to ensure alignment and seamless communication...
Reposted 3 weeks ago
$80K - $90K *
Grow your career with a dynamic team as you drive product marketing strategies that boost customer understanding and business growth. Collaborate cross-functionally to translate product features into...
Reposted 2 weeks ago
Product Marketing Manager (Direct)
$130K - $145K *
Transform product narratives into compelling go-to-market strategies. Collaborate across teams to define messaging that resonates with diverse buyers, optimize sales enablement, and elevate customer e...
3 weeks ago
$110K - $130K *
Drive a comprehensive marketing strategy and oversee collaboration across teams to optimize lead management, ensure ROI tracking, and elevate brand presence through targeted campaigns and events. Lead...
Reposted 6 days ago
$175K - $280K *
Drive impactful marketing strategies by owning messaging for finance teams, translating feedback into campaigns, launching products, and leading content creation across various channels to optimize en...
Reposted 3 weeks ago
$110K - $130K *
Lead the charge in transforming product vision into market success by leveraging customer insights, strategic positioning, and cross-functional collaboration to drive impactful go-to-market strategies...
Yesterday
$130K - $150K *
Lead the charge in product marketing by executing systematic launches and communication strategies that drive adoption and engagement across real estate platforms. Collaborate with cross-functional te...
3 days ago
Product Marketing Manager, Launches & Core Platform
$115K - $125K *
Lead the charge in product marketing by owning go-to-market launches and creating engaging content. Collaborate with teams to translate technical improvements into customer benefits, ensuring successf...
2 days ago
Technical Product Marketing Manager
$130K - $155K *
Champion innovative product marketing strategies that redefine observability. Collaborate with cross-functional teams to develop compelling narratives, technical content, and go-to-market initiatives...
2 weeks ago
Product Marketing Senior Manager
$115K - $201K *
Shape the future of connectivity by leading product marketing strategies for advanced solutions. Collaborate with cross-functional teams to enhance brand positioning, drive growth, and deliver compell...
Yesterday
Product Marketing Senior Manager
$105K - $201K *
Elevate your career by leading product marketing strategies for advanced network solutions. Collaborate with cross-functional teams to drive growth, enhance brand positioning, and deliver compelling c...
Yesterday
Product Marketing Senior Manager
$115K - $201K *
Transform the Advanced Solutions portfolio by leading product marketing strategies, collaborating with cross-functional teams, and driving growth through innovative marketing initiatives that enhance...
Yesterday
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.