Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$175K - $210K *

Shape enterprise-level product marketing strategies, aligning customer needs with business goals. Lead cross-functional teams to drive market insights, product positioning, and successful launches, en...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Optimize enterprise-level product marketing strategies, aligning customer needs with business goals. Lead cross-functional teams to drive measurable outcomes, enhance market positioning, and translate...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Elevate your career by shaping enterprise-level product marketing strategies, leading cross-functional teams, and driving measurable business outcomes through innovative go-to-market plans and custome...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Lead the charge in shaping enterprise-level product marketing strategy, aligning customer needs with business priorities. Drive measurable outcomes through collaboration, strategic insights, and effec...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Unlock potential by leading product marketing strategy for enterprise solutions. Collaborate with cross-functional teams to drive market success, enhance customer engagement, and translate complex cap...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Lead transformative product marketing strategies that drive enterprise growth, aligning customer insights with business priorities. Develop high-performing teams and scalable processes to enhance mark...

1 week ago

  •   11 - 15 years exp.  •   Business Services

$110K - $130K *

Partner with us to drive growth through strategic supplier engagement in the Specialty surfactants market, collaborating across teams to implement effective programs and enhance business relationships...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Elevate market presence by driving go-to-market strategies, customer insights, and sales enablement for technology solutions in the Life Science and Medical sectors. Collaborate cross-functionally to...

1 month ago

  •   5 - 7 years exp.  •   Consumer Technology

$145K - $175K *

Elevate product strategy and market presence for automotive wireless SoCs, driving innovation across BLE, UWB, and emerging standards. Collaborate with cross-functional teams to launch impactful solut...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$176K - $327K *

Unlock potential by leading product marketing strategies for a cutting-edge data platform. Collaborate with cross-functional teams to create compelling content that simplifies complex technology, driv...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$131K - $160K *

Champion the go-to-market strategies for a leading education platform, driving awareness and adoption through innovative marketing initiatives, content creation, and event management while collaborati...

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$84K - $195K *

Shape the future of sports technology by leading go-to-market strategies for our Tactics & Coaching product portfolio. Collaborate with cross-functional teams to drive impactful launches and enhance m...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Champion go-to-market strategy for a suite of AI-driven fundraising products, acting as the key liaison among product, sales, and marketing to create impactful messaging and empowering materials that...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Join a team that's shaping the future of product messaging and launch strategies. Drive impactful narratives, create compelling assets, and influence product development while collaborating across fun...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform regional growth by leading strategic pricing initiatives, optimizing commercial strategies, and driving profitability through advanced data analysis and cross-functional collaboration within...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$101K - $157K *

Grow your career with a strategic role in product marketing that empowers global advertisers by translating data insights into compelling go-to-market strategies and messaging while collaborating acro...

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $160K *

Empower the narrative in AI by transforming complex innovations into engaging content. Collaborate with engineers and researchers to craft clear, impactful stories that resonate with developers and th...

3 days ago

  •   8 - 10 years exp.  •   Information Technology

$200K - $290K *

Partner with us to redefine product marketing for a pioneering developer tools portfolio. Drive market narratives, integrated launches, and client engagement strategies while collaborating with cross...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$55K - $140K *

Unlock potential by driving impactful paid search campaigns that enhance student enrollment. Collaborate with teams to optimize performance, analyze data, and implement strategies across multiple plat...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Transform product marketing strategies by developing business plans and executing marketing activities. Collaborate with cross-functional teams to drive growth and maintain customer relationships whil...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $120K *

Drive growth by transforming complex AI capabilities into clear customer value. Lead go-to-market strategies, enhance sales tools, and connect product strategies to real outcomes for contractors in th...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $155K *

Drive the narrative for a cutting-edge AI platform, partnering with cross-functional teams to elevate product positioning and market adoption across global life sciences. Engage stakeholders with stra...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Transform the narrative of an innovative B2B SaaS platform. Drive strategic storytelling, product positioning, and market strategies while collaborating with cross-functional teams to elevate adoption...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Lead the charge in shaping the narrative for a groundbreaking B2B SaaS platform. Collaborate across departments to drive go-to-market strategies and establish ZAIDYN as a leader in the field performan...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining field performance in life sciences by leveraging AI. You'll drive go-to-market strategies and storytelling, working closely with cross-functional teams to elevate our pla...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.