Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$281K - $391K *

Lead the charge in transforming data center manufacturing through innovative modular designs. Drive efficiency and quality by bridging engineering and manufacturing, ensuring rapid deployment of AI in...

1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$110K - $130K *

Partner with us to drive innovative go-to-market strategies, enhance product positioning, and execute impactful marketing campaigns. Collaborate with cross-functional teams to analyze market trends an...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$155K - $259K *

Shape the future of manufacturing engineering by leading a large team to enhance automation, reliability, and operational performance in a regulated environment. Drive strategic initiatives and foster...

2 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$150K - $185K *

Advance our international product portfolio by collaborating with cross-functional teams to define, develop, and launch innovative solutions that meet market needs and drive growth in diverse global m...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $145K *

Transform customer supply chains by defining strategic planning solutions. Collaborate across teams to shape product vision and drive measurable outcomes, ensuring market leadership and growth in a dy...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Advance your career by owning the customer experience across mobile and web platforms. Drive the agile process from design to release, collaborating with cross-functional teams to deliver a seamless p...

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$175K - $263K *

Drive cross-functional initiatives to enhance semiconductor sourcing, yield, and cost efficiency. Collaborate with global teams to implement strategic improvements that align with corporate gross marg...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$175K - $263K *

Transform semiconductor sourcing and yield strategies by leading cross-functional teams to enhance cost efficiency and drive gross margin improvements across product lines. Collaborate globally to imp...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$92K - $138K *

Drive product line success from conception to lifecycle, leading cross-functional teams to achieve strategic goals and enhance profitability while ensuring market alignment and competitive edge...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$92K - $138K *

Transform your career by leading product strategies from conception to market. Drive growth and profitability while collaborating with cross-functional teams to deliver innovative solutions that meet...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Elevate the EdTech landscape by driving innovative programming and community engagement. Lead strategic initiatives, foster relationships, and enhance GSV's presence as a thought leader in educational...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Shape the future of product pricing strategies by defining and delivering innovative monetization approaches. Collaborate across teams to create scalable offerings that enhance customer value while ac...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$95K - $115K *

Champion product marketing by driving launches, pricing strategies, and sales enablement for key therapy lines. Collaborate cross-functionally to ensure compliance and optimize performance metrics, pa...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$115K - $206K *

Lead the development of Planit's Assortment Planning capabilities, driving strategic product initiatives and enhancing the merchant experience. Collaborate with cross-functional teams to deliver data...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$171K - $273K *

Shape the future of sales operations by leading a high-performing team focused on strategic business planning, capacity management, and performance analysis to drive growth and productivity across glo...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$123K - $185K *

Elevate demand generation efforts by executing multi-channel campaigns that align with strategic goals. Collaborate across teams to engage prospects and drive new-logo acquisition while analyzing perf...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$123K - $185K *

Optimize demand generation strategies by executing multi-channel campaigns that drive engagement and new customer acquisition. Collaborate with cross-functional teams to analyze performance and refine...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $125K *

Drive product marketing initiatives by collaborating cross-functionally to enhance product strategies, manage launches, and support sales training, ensuring alignment with company goals and market nee...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$125K - $150K *

Drive growth by leading a full-funnel marketing strategy, optimizing digital channels to expand customer acquisition, retention, and brand trust in a mission-driven health and wellness company...

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$135K - $150K *

Empower revenue growth by driving sales efforts in Mid-Market and Emerging accounts. Collaborate with clients to enhance satisfaction, understanding their needs, while leveraging expertise in the ad-t...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Innovate with us to drive AI-enabled product strategies, collaborating across teams to translate business needs into impactful solutions. Lead the product lifecycle from vision to delivery, ensuring a...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$90K - $150K *

Elevate the future of technology for independent Stylists by owning the vision, strategy, and execution of a dynamic business platform. Collaborate with cross-functional teams to enhance user experien...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$132K - $147K *

Elevate your career by leading global marketing strategies that drive growth. Collaborate with cross-functional teams to create impactful campaigns, ensuring alignment and scalability across diverse m...

3 weeks ago

  •   5 - 7 years exp.  •   Transportation

$120K - $145K *

Engage with key customers to ensure their success by managing programs, setting strategic plans, and driving operational efficiency. Collaborate across teams to meet customer needs and uphold satisfac...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.