Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$150K - $180K *

Champion cross-functional excellence by driving strategic software portfolio initiatives, aligning teams, and ensuring accountability for measurable business outcomes...

4 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$125K - $150K *

Champion the technical development of innovative products from concept to production, ensuring seamless integration of structural, mechanical, and electrical systems while maintaining compliance and m...

1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$187K - $312K *

Lead the charge in developing integrated medical communication plans for oncology, ensuring timely delivery of scientifically accurate content and innovative communication strategies while collaborati...

5 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$187K - $312K *

Drive the development of Integrated Medical Communication Plans in Oncology, leading cross-functional teams to create scientifically accurate content and innovative communication strategies for health...

5 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Champion a dynamic marketing strategy that enhances branding and PR efforts. Lead a talented team to craft impactful communications while driving collaboration with firm leaders for strategic growth a...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$120K - $145K *

Engage your expertise to develop and execute strategic field marketing programs that drive customer engagement and revenue growth. Collaborate with sales teams to optimize account-based initiatives an...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$168K - $252K *

Champion the API platform roadmap, collaborating across teams to drive clarity and prioritize impactful outcomes. Lead product direction, ensuring alignment and successful delivery while enhancing dev...

Today

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $150K *

Manage and execute comprehensive marketing strategies to enhance brand visibility, oversee a creative team, and develop communication collateral, while collaborating with leadership to drive firm obje...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$143K - $216K *

Drive partner marketing initiatives by collaborating with technology partners to create impactful demos and assets. Leverage technical fluency to enhance co-marketing strategies and execute multi-chan...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Transform partner marketing by engaging with SIs, ISVs, and tech partners. Drive co-marketing initiatives, create demos, and enhance relationships to elevate Slack's narrative and product value in the...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$168K - $252K *

Join a team that's shaping the future of API platforms and data standards. As a Senior Product Manager, you'll drive strategic initiatives, collaborate across teams, and enhance developer experiences...

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Shape the future of web experiences by leading product strategy for multiple platforms. Drive conversion and experimentation initiatives that enhance SEO, performance, and personalization—creating sca...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Shape the future of fiber broadband by translating complex product capabilities into compelling narratives. Engage with customers to enhance sales enablement and lead impactful product launches, drivi...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Drive enterprise sales by building strategic partnerships, navigating complex negotiations, and delivering tailored solutions. Leverage your expertise to impact growth and foster long-term relationshi...

4 weeks ago

  •   5 - 7 years exp.  •   Transportation

$110K - $130K *

Lead the charge in shaping market strategies and messaging for innovative traffic management solutions, collaborating across teams to drive customer engagement and adoption through compelling content...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Transportation

$95K - $115K *

Drive market awareness and engagement by crafting compelling messaging and go-to-market strategies for innovative traffic management solutions, collaborating across teams to enhance customer understan...

2 days ago

  •   Less than 5 years exp.  •   Transportation

$148K - $200K *

Accelerate growth by owning competitive intelligence and technical demos, translating complex product narratives into compelling content for diverse audiences, and collaborating with engineers to enha...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $120K *

Unlock potential by leading sales strategies to maximize revenue through effective team management, market analysis, and client engagement. Drive growth in room, banquet, and catering sales while ensu...

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $150K *

Drive your career with a pivotal role in lifecycle marketing, focusing on personalized user journeys and retention strategies. Collaborate across teams to optimize member engagement and enhance produc...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$107K - $234K *

Lead the charge in developing innovative marketing strategies that position cutting-edge aftermarket solutions, driving growth and delivering exceptional value to customers in the aerospace and avioni...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$80K - $95K *

Join a team that's driving innovative marketing strategies and managing a dynamic department. Oversee daily operations, mentor staff, and enhance marketing collateral to support growth and excellence...

Yesterday

  •   5 - 7 years exp.  •   Real Estate & Construction

$95K - $115K *

Champion transformative marketing initiatives to boost brand visibility and customer engagement. As a key player, you'll drive product strategy, oversee impactful campaigns, and foster relationships w...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Staffing

$120K - $145K *

Inspire innovation and drive growth as you lead the consumer product line across web, mobile, and desktop platforms, crafting a unified user experience and championing customer-centric strategies for...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $200K *

Lead media strategy and operational excellence, driving growth and innovation across client portfolios. Oversee multidisciplinary teams, foster client relationships, and champion data-driven decision...

Toronto, ONIn-Person

1 week ago

  •   11 - 15 years exp.  •   Media

$165K - $200K *

Transform your career by leading product management for data services, driving innovation and strategy in a dynamic environment. Collaborate cross-functionally to deliver impactful solutions that enha...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.