Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$92K - $116K *

Drive customer engagement and retention by executing strategic marketing campaigns that enhance the customer lifecycle. Collaborate with cross-functional teams to optimize advocacy programs and suppor...

1 week ago

  •   Less than 5 years exp.  •   Technical Services

$110K - $130K *

Elevate your career by leading innovative marketing strategies that enhance brand visibility, drive customer engagement, and support revenue growth through multi-channel initiatives and strategic part...

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's driving innovative marketing strategies to enhance brand visibility and customer engagement. Lead multi-channel initiatives, partner marketing, and events to support revenue growth...

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$149K - $205K *

Elevate the digital customer experience by leading AI-driven strategies and innovations. This role integrates marketing, technology, and data to enhance customer engagement and streamline operations a...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $145K *

Elevate market presence by owning product messaging, launches, and sales enablement. Collaborate with cross-functional teams to drive customer insights and competitive intelligence, shaping strategies...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$104K - $194K *

Join us to drive the development of agentic customization tools, overseeing product surfaces and technical contracts. Collaborate with cross-functional teams to enhance user experience and ensure robu...

4 days ago

  •   5 - 7 years exp.  •   Media

$104K - $194K *

Manage the development of agentic customization tools, overseeing product surface and technical contracts. Collaborate with cross-functional teams to enhance skill authoring, integration, and security...

4 days ago

  •   5 - 7 years exp.  •   Media

$149K - $205K *

Innovate the digital customer experience landscape by leading AI-driven strategies and platforms. Collaborate across teams to enhance engagement, streamline operations, and redefine customer journeys...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$149K - $205K *

Reimagine digital customer experiences by leading AI-driven strategies that enhance engagement, streamline operations, and transform workflows across global platforms, ensuring measurable business out...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$150K - $180K *

Shape the future of financial services by driving sales growth, building relationships, and expanding market share. Collaborate with partners and clients to identify opportunities and close complex de...

Connecticut, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$175K - $210K *

Transform product vision into reality by leading cross-functional teams, driving strategic initiatives, and shaping industry-leading solutions that align with organizational goals and user needs. Your...

2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$80K - $95K *

Drive outreach and occupancy growth for our senior living community by building relationships with prospective residents and local partners, ensuring a strong census and promoting our services effecti...

2 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$175K - $215K *

Transform the acquisition marketing landscape by leading global strategies, managing a seven-figure budget, and building international programs from the ground up while driving performance and team gr...

6 days ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $135K *

Lead regional field marketing initiatives to drive pipeline growth in manufacturing. Collaborate with Sales and Marketing teams to execute impactful events and campaigns, leveraging AI for efficiency...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $135K *

Drive impactful regional field marketing initiatives that enhance pipeline growth in manufacturing. Collaborate with Sales and Marketing teams to execute events and campaigns, leveraging AI for effici...

Chicago, ILRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $135K *

Transform the future of manufacturing marketing by driving regional field programs that accelerate pipeline growth. Collaborate with cross-functional teams to execute impactful events and campaigns, l...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Shape the future of In-System and Memory Test & Repair solutions by driving product strategy, engaging with customers, and collaborating across teams to deliver innovative solutions that meet market n...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Unlock potential by driving product strategy and market growth in power solutions. Collaborate with engineers and sales teams to translate customer needs into innovative products, ensuring competitive...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $120K *

Drive revenue growth by leading high-performing sales teams and executing strategic sales initiatives. This role combines leadership with deep expertise in performance marketing to achieve ambitious b...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Media

$208K - $327K *

Lead the development of cutting-edge AI-RAN products, driving the roadmap and lifecycle management for NVIDIA's ARC portfolio. Collaborate cross-functionally to deliver innovative solutions that enhan...

Santa Clara, CARemote

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$208K - $327K *

Lead the development of cutting-edge AI-RAN products, driving the product lifecycle from concept to launch. Collaborate with cross-functional teams to define solutions and enhance customer value in th...

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Lead marketing strategy and brand development to enhance customer engagement and drive growth. Oversee digital and traditional marketing initiatives, collaborating with stakeholders to strengthen mark...

Surrey, BCIn-Person

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Champion the Home Entertainment Division by designing and executing marketing programs, managing product lifecycles, and achieving sales goals while collaborating with sales channels and ensuring effe...

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$100K - $120K *

Champion product evolution by managing the TM Master backlog, collaborating with stakeholders, and delivering impactful features that enhance maritime operations and compliance in a dynamic environmen...

Montreal, QCIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $180K *

Champion the evolution of PromoMats by driving product strategy and AI integration, enhancing marketing and regulatory workflows for life sciences companies. Collaborate with cross-functional teams to...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.