Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$227K - $362K *

Innovate the future of healthcare by leading a global team focused on claims, value marketing, and strategic pricing for hospital patient monitoring solutions. Collaborate across functions to deliver...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$155K - $190K *

Join a dynamic team as a Senior Product Manager, driving user-centric software experiences. Collaborate with engineers and data scientists to simplify complex workflows, ensuring intuitive design that...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Collaborate across functions to build effective API documentation and content, empowering developers through clear use cases and collateral to drive adoption and trust in new capabilities...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$115K - $206K *

Lead the charge in shaping finance data products that drive business value. Collaborate with cross-functional teams to define strategies, prioritize needs, and deliver innovative solutions that enhanc...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Partner with us to bridge engineering and market needs by translating API capabilities into actionable insights. You'll create impactful content and lead product launches to empower developers and enh...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Champion operational excellence by leading client delivery initiatives, enhancing relationships, and driving strategic growth. Collaborate with diverse teams to ensure successful engagements and excee...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$175K - $205K *

Lead the development of innovative products and customer-focused solutions, driving strategy and execution in a dynamic environment. Collaborate with cross-functional teams to enhance user experience...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$194K - $282K *

Join our team to define and optimize monetization strategies for Adobe's Creativity and Productivity segment, driving growth through innovative pricing, market analysis, and cross-functional collabora...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $270K *

Lead the establishment of a comprehensive product marketing function for Global Services, driving strategy, messaging, and sales enablement to enhance customer outcomes and service adoption across the...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$106K - $177K *

Unlock potential by leading cross-functional teams to shape product strategy, drive growth, and enhance customer value through data-driven insights and innovative solutions across the full product lif...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$223K - $273K *

Unlock potential by leading cross-functional teams to deliver complex IC development programs, ensuring customer success and quality in both NPI and mass production phases while managing risks and dri...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$116K - $166K *

Join a dynamic team to shape and scale global marketing initiatives that empower advertising agencies and partners, driving growth and delivering impactful results through innovative digital solutions...

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $160K *

Unlock potential by leading a dynamic team to enhance digital subscription marketing operations, focusing on technology, processes, and cross-department collaboration to optimize customer engagement a...

Today

  •   5 - 7 years exp.  •   Media

$150K - $160K *

Elevate your career by leading a dynamic team in optimizing digital marketing operations. Drive innovation in email, newsletters, and customer journeys while collaborating across departments to enhanc...

Today

  •   5 - 7 years exp.  •   Media

$150K - $160K *

Lead the charge in optimizing digital subscription marketing operations, enhancing email and newsletter strategies, and managing a skilled team. Collaborate across departments to drive technology solu...

Today

  •   5 - 7 years exp.  •   Media

$140K - $170K *

Champion innovative product marketing strategies to drive member engagement and success. Collaborate across teams to launch compelling financial offerings, leveraging insights and data to shape narrat...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$117K - $130K *

Transform your career by leading strategic go-to-market initiatives for a fast-growing ELA Core Curriculum portfolio. Drive impactful messaging, cross-functional alignment, and scalable processes to e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$140K - $170K *

Shape the future of financial product marketing by leading launches, crafting compelling narratives, and collaborating across teams to drive member success and adoption in a dynamic environment...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $170K *

Elevate your career by shaping product marketing strategies for financial offerings. Collaborate with cross-functional teams to drive member success and adoption through compelling narratives and data...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Drive your career with a key role shaping product marketing strategies. Collaborate with cross-functional teams to drive success, define priorities, and establish strong go-to-market plans backed by c...

Montreal, QCIn-Person

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$185K - $231K *

Lead the charge in optimizing marketing operations and data systems to enhance sales conversions and streamline processes. Collaborate with cross-functional teams to build a scalable, reliable funnel...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$185K - $231K *

Drive your career forward by leading marketing operations to optimize the sales funnel, enhance data governance, and improve conversion rates. Collaborate with cross-functional teams to establish scal...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$185K - $231K *

Transform the marketing funnel by leading operations from demand capture to sales handoff. Collaborate with cross-functional teams to enhance efficiency, scalability, and data governance while driving...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$185K - $231K *

Lead the marketing operations to optimize the sales funnel, enhancing lead capture, qualification, and conversion. Collaborate with cross-functional teams to establish scalable processes and drive dat...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$80K - $95K *

Unlock potential by leading multichannel customer marketing initiatives to enhance engagement, loyalty, and advocacy. Collaborate closely with sales and product teams to drive adoption and measure suc...

Montreal, QCIn-Person

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.