Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$150K - $200K *

Advance innovation by leading product development from inception to scale, collaborating with executives and cross-functional teams to deliver impactful solutions that meet complex business needs and...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Drive product innovation by leading the creation of scalable solutions, collaborating across teams, and managing complex projects with a focus on delivering business value and enhancing user experienc...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Elevate innovation by building scalable solutions and leading cross-functional teams. Drive product strategy, agile processes, and meaningful project delivery, while collaborating closely with senior...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Optimize product delivery by leading innovation efforts that impact thousands. Collaborate with cross-functional teams to drive strategic initiatives from concept to launch while ensuring alignment wi...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Join a team that drives strategic AMER Field Marketing initiatives, managing a skilled team to enhance pipeline growth. Lead data-driven marketing efforts across North America, LATAM, and the Public S...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$180K - $240K *

Champion a dynamic marketing strategy that drives brand growth and sales ROI. Lead a small team, manage full-funnel marketing efforts, and collaborate closely with product and sales to convert leads i...

4 weeks ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$160K - $220K *

Drive marketing strategy and execution to elevate brand awareness and revenue while leading a dynamic team in a growth-focused hardware environment. Collaborate across functions to enhance performance...

4 weeks ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$150K - $180K *

Manage the product roadmap for advanced optical components, collaborating with cross-functional teams to meet customer needs and expand market presence while leading product development initiatives an...

3 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$185K - $255K *

Transform the financial engine of R&D by leading revenue strategies, pricing, and cost management. Collaborate with senior leaders to align short-term goals with long-term product vision, while buildi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$163K - $179K *

Champion product development by leading market research, defining user needs, and collaborating with cross-functional teams to enhance product offerings and drive successful launches in the medical de...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$165K - $185K *

Shape a global marketing strategy that drives growth and enhances customer engagement. Lead a diverse team to execute integrated campaigns, leveraging market insights and digital strategies to optimiz...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$165K - $185K *

Transform global marketing strategies by leading a diverse team to enhance customer engagement, drive growth, and execute integrated campaigns across multiple channels, ensuring alignment with market...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Transform product marketing strategies by developing business plans and executing marketing activities. Collaborate with cross-functional teams to drive growth and maintain customer relationships whil...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Join a team that's poised to revolutionize product marketing strategies by developing impactful campaigns and value propositions that resonate globally, while collaborating with cross-functional teams...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$170K - $200K *

Transform the wealth management landscape by leading strategic marketing initiatives for affluent segments. Drive full-funnel performance, influence executive decisions, and create a connected client...

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$130K - $160K *

Elevate market presence by owning positioning and messaging across multiple industries. Collaborate cross-functionally to develop go-to-market strategies, create impactful content, and drive business...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join a dynamic team to drive product marketing for our flagship SMB solution. You'll craft compelling messaging, create impactful sales assets, and enhance our competitive positioning, all while direc...

2 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$165K - $175K *

Champion product strategy and lifecycle management, translating customer needs into market-driven solutions. Collaborate with cross-functional teams to drive product success in the rapidly evolving li...

Reposted yesterday

  •   8 - 10 years exp.  •   Healthcare

$164K - $197K *

Champion data product initiatives by leading cross-functional teams to enhance product reliability, adoption, and business value. Drive strategic direction and stakeholder engagement to deliver high-i...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Business Services

$172K - $206K *

Champion data product initiatives by owning a portfolio that drives business value, adoption, and continuous improvement. Collaborate with cross-functional teams to shape product strategy and ensure a...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Business Services

$165K - $205K *

Drive the future of food access and benefits by leading product strategy and execution. Own the roadmap for innovative services that enhance member experiences and streamline operations across diverse...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$125K - $150K *

Lead the charge in driving counterparty acquisition and revenue growth for a fast-scaling liquidity provision business. Own the sales lifecycle, build strategic relationships, and exceed targets in a...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $140K *

Join a team that's shaping the future of healthcare products. Lead the discovery, validation, and launch of innovative solutions for diverse healthcare customers, driving market success and enhancing...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$225K - $255K *

Accelerate product readiness as a New Product Introduction Leader, driving cross-functional collaboration and managing the phase gate framework to ensure timely delivery of innovative solutions in a f...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Engage with a dynamic team to drive technical marketing initiatives, ensuring flawless product launches and demonstrations across diverse markets. Leverage your expertise in Apple platforms to enhance...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.