Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$122K - $145K *

Champion a cohesive content strategy that elevates our health platform's narrative, leading a team to create impactful messaging across channels while collaborating closely with product marketing and...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$122K - $145K *

Champion a dynamic content strategy that elevates brand visibility and aligns messaging across channels. Lead a team to create impactful narratives, ensuring consistency and clarity in communications...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$140K - $180K *

Accelerate growth by leading a dynamic sales team, managing key agency relationships, and driving strategic initiatives to exceed fiscal objectives while fostering innovation and collaboration across...

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$140K - $150K *

Optimize sales training and enablement programs to empower cross-functional teams. Drive onboarding, coaching, and product training for sales success while utilizing technology and performance data to...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Drive the future of product marketing by shaping positioning, go-to-market strategies, and sales enablement. Collaborate with cross-functional teams to enhance customer education and competitive intel...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$264K - $366K *

Join a team that's redefining digital commerce by leading innovative marketing strategies for premium retail e-commerce, driving customer engagement and conversion across global markets...

Yesterday

  •   11 - 15 years exp.  •   Enterprise Technology

$130K - $155K *

Innovate strategies that drive go-to-market success by collaborating with sales and marketing teams. Own the execution of launch plans, create impactful sales tools, and develop competitive insights t...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in product marketing strategy and customer success with a focus on competitive differentiation, adoption, and sales enablement for a B2B software product. Leverage AI insights to drive...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$175K - $215K *

Optimize product marketing strategies for a cutting-edge Identity Security solution. Lead go-to-market initiatives, define target audiences, and create compelling narratives to drive customer engageme...

3 weeks ago

  •   8 - 10 years exp.  •   Technical Services

$130K - $155K *

Lead the charge in revolutionizing our product marketing strategy for an innovative AI-driven platform. Collaborate across teams to craft compelling narratives and launch initiatives that empower cust...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Elevate your career by leading product marketing and go-to-market strategies for a dynamic platform. Collaborate across teams to redefine messaging, positioning, and customer engagement while adapting...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Elevate your career by owning product marketing initiatives that drive market success. Collaborate cross-functionally to shape positioning, execute launches, and leverage customer insights, all while...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$141K - $166K *

Lead the charge in shaping product messaging and go-to-market strategies, driving awareness and adoption through cross-functional collaboration and strategic insights. This role demands a proactive in...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$211K - $373K *

Innovate the consumer experience by leading product strategy and execution. Drive a high-performing team to enhance onboarding and insurance purchasing while aligning with cross-functional partners to...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$150K - $180K *

Unlock potential by leading the development of strategic marketing initiatives, enhancing product positioning, and building a robust inbound pipeline for sustainable growth in a niche market—all while...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$202K - $213K *

Lead a dynamic team of product marketers to shape the future of advertising strategies, ensuring seamless product launches and cohesive messaging that drives market leadership and enhances advertiser...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$203K - $214K *

Transform the Ads ecosystem by leading a team of product marketers to create cohesive go-to-market strategies, ensuring seamless product launches and a strong narrative that drives advertiser engageme...

CanadaRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Shape the future of product excellence by leading operational alignment, enhancing team delivery, and driving go-to-market execution. Collaborate with engineering and stakeholders to ensure seamless e...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$150K - $180K *

Lead the charge in driving brand P&L through strategic marketing initiatives, ensuring sales and profit targets are met across the Home and Garden division while fostering a high-performing team envir...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$80K - $90K *

Transform your marketing career by driving product strategies and campaigns. Collaborate with cross-functional teams to create compelling messaging and targeted programs that enhance customer engageme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$80K - $90K *

Join a dynamic team to drive product marketing and ABM strategies, enhancing customer engagement and market presence through compelling messaging and targeted campaigns that foster growth and awarenes...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$192K - $278K *

Lead the charge in driving product strategy and execution for AI platforms, collaborating cross-functionally to enhance enterprise capabilities and deliver innovative solutions that empower teams and...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$192K - $278K *

Join a team that's redefining search by driving Personalization Quality across AI. Collaborate cross-functionally to guide innovative products from conception to launch, ensuring user trust and enhanc...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$90K - $150K *

Join a dynamic team to create impactful rack-level demonstrations for AI/ML applications, showcasing innovative interconnect solutions. Collaborate with industry leaders to drive adoption and validate...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.