Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$120K - $145K *

Engage your expertise to develop and execute strategic field marketing programs that drive customer engagement and revenue growth. Collaborate with sales teams to optimize account-based initiatives an...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $200K *

Lead the delivery of innovative AI/ML solutions by managing program execution and security compliance. Collaborate with teams to ensure timely project completion and accreditation processes, driving g...

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Innovate and lead the delivery of AI/ML solutions while managing program execution and security compliance. Collaborate with cross-functional teams to ensure timely project completion and accreditatio...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Accelerate progress at the intersection of AI/ML and secure cloud solutions. Lead programmatic execution and accreditation processes, ensuring timely delivery and compliance across key initiatives in...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Empower our customer engagement by crafting compelling CRM strategies that enhance loyalty, retention, and overall customer experience through data-driven insights and innovative tactics while managin...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$85K - $115K *

Join a team that's dedicated to driving customer success through strategic account management, ensuring retention, renewals, and product adoption while fostering strong relationships across diverse in...

Wellesley, MARemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$85K - $115K *

Lead the charge in customer success by managing a diverse portfolio, driving retention, renewals, and product adoption. Collaborate cross-functionally to ensure seamless onboarding and maximize custom...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$125K - $150K *

Transform the technology landscape by leading product strategy and development. Drive initiatives affecting both internal operations and customer experiences while collaborating with cross-functional...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$90K - $110K *

Partner with us to enhance sales performance by developing impactful enablement programs that accelerate onboarding, improve productivity, and drive cohesive team operations across a rapidly scaling o...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$110K - $130K *

Elevate your career by leading a technical team to enhance collaboration tools in a dynamic, cloud-based environment. Engage with federal clients, drive Agile practices, and ensure toolset efficiency...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$100K - $120K *

Empower growth by driving sales in the Automation sector, focusing on Measurement products. Develop strategic customer relationships and deliver tailored solutions while collaborating in a dynamic, re...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $125K *

Launch and optimize B2B demand generation campaigns that drive growth. Collaborate cross-functionally to transform complex concepts into compelling strategies that engage brokers and HR leaders, enhan...

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$160K - $185K *

Play a key role in driving conversion strategies across web and app platforms, leveraging analytics to optimize user experiences and accelerate growth through innovative testing and copy creation...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $175K *

Accelerate progress at building a scalable digital demand engine for B2B Security. Lead paid media strategy, optimize campaigns, and analyze performance to drive qualified pipeline growth and enhance...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $100K *

Develop impactful marketing strategies that position products and brand effectively. Collaborate with cross-functional teams to translate complex concepts into engaging narratives, driving awareness a...

Today

  •   5 - 7 years exp.  •   Staffing

$90K - $100K *

Join a dynamic team to drive product positioning and brand storytelling. You'll craft compelling narratives, lead go-to-market strategies, and collaborate with experts to enhance market awareness and...

Today

  •   5 - 7 years exp.  •   Staffing

$150K - $195K *

Optimize industrial robotics platforms by developing standards and applications for automation. Engage in hands-on design, programming, and integration of robotic systems to enhance manufacturing effi...

2 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$110K - $130K *

Lead the charge in creating innovative customer identity solutions through technical oversight of engineering teams and robust MarTech architectures that power a data-driven marketing landscape and en...

1 month ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $145K *

Empower global manufacturing by leading automation strategies and teams, driving productivity and quality improvements across cable assembly operations. Ensure consistent execution and replication of...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$144K - $211K *

Join a team that's driving innovation in software and robotics. As a Senior Technical Program Manager, you'll lead complex projects, ensuring timely delivery and quality while fostering collaboration...

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$80K - $110K *

Elevate customer solutions by collaborating with sales teams to design and engineer electronic control systems. This role combines technical expertise with customer engagement to deliver tailored prop...

6 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$170K - $243K *

Transform the advertising landscape by creating compelling content that drives new consumer advertisers to launch successfully with AppLovin Ads, managing the entire content program from ideation to p...

Reposted today

  •   Less than 5 years exp.  •   Business Services

$170K - $243K *

Develop impactful content strategies that empower consumer advertisers to launch and thrive on our platform. Own the end-to-end content creation process, ensuring clear communication and actionable in...

Reposted today

  •   Less than 5 years exp.  •   Business Services

$170K - $243K *

Champion advertiser success by crafting compelling content that drives consumer brands to launch and grow on AppLovin Ads. You'll lead content strategy, ensuring advertisers thrive from launch to scal...

Reposted today

  •   Less than 5 years exp.  •   Business Services

$153K - $295K *

Explore innovative Human Capital Management solutions by collaborating with cross-functional teams to define product requirements, prioritize features, and oversee the product lifecycle, ensuring alig...

1 week ago

  •   Less than 5 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.