Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$150K - $180K *

Lead the charge in advancing experimental methodologies to optimize product decisions. Guide and mentor teams while developing innovative solutions that enhance our data science capabilities in a dyna...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$127K - $163K *

Partner with us to drive data-driven insights that enhance product performance and merchandising strategies. Collaborate across teams to optimize assortment decisions and improve product lifecycle man...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$189K - $220K *

Lead the development of innovative digital communications solutions, integrating AI and optimizing user engagement. Collaborate across teams to enhance digital platforms and drive measurable business...

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$80K - $95K *

Join a team that's redefining client acquisition through innovative paid media strategies. You'll directly manage campaigns, optimize budgets, and collaborate across departments to transform digital i...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$200K - $215K *

Drive strategic paid search and video initiatives, managing significant budgets and agency relationships. Serve as a key individual contributor, providing insights to executives while innovating acros...

2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$231K - $323K *

Elevate data engineering and AI capabilities to enhance marketing automation and customer engagement. Lead cross-functional teams to develop scalable solutions, ensuring data quality and responsible A...

6 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$201K - $281K *

Lead global IT support operations, crafting strategies that enhance employee experiences, optimize vendor partnerships, and ensure seamless service delivery across multiple regions and offices 24/7. D...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$110K - $130K *

Build transformative BI solutions that empower federal attorneys and staff. Collaborate closely with end-users to create dashboards and ensure products drive adoption, accuracy, and effective decision...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $160K *

Join us to drive customer growth and retention through strategic analytics. Leverage data insights to influence decision-making and optimize business performance across digital markets, collaborating...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $170K *

Lead data-driven insights to enhance customer acquisition, retention, and business performance. Collaborate across teams to develop models and dashboards that support strategic decision-making and dri...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $170K *

Drive strategic insights and analytics to enhance business performance, focusing on customer behavior, financial modeling, and executive reporting. Collaborate across teams to identify growth opportun...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$187K - $252K *

Transform the global Product Marketing function by architecting strategies that connect creators and audiences, driving adoption and growth while leveraging insights to enhance the Twitch ecosystem ac...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$187K - $252K *

Elevate product marketing by leading a global team that connects insights, strategy, and creators. Drive innovation through data, while translating user needs into compelling narratives for a diverse...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$205K - $278K *

Lead the charge in building a dynamic global product marketing function, driving impactful strategies and collaboration across teams to elevate creator and viewer experiences. Foster deep connections...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$125K - $195K *

Drive customer engagement and retention by implementing innovative lifecycle marketing strategies across digital channels, collaborating with sales teams to optimize campaigns and enhance customer val...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $185K *

Discover innovative ML approaches to optimize pricing, inventory, and yield in programmatic marketplaces. Collaborate cross-functionally while owning data architecture, model deployment, and real-time...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Champion the delivery of high-quality digital products by leading multiple technology teams and client engagements. Build trusted relationships, drive innovation, and ensure successful outcomes in a d...

2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$145K - $175K *

Pioneer marketing operations excellence by designing analytics frameworks that connect campaigns to pipeline, ensuring efficient execution and impactful reporting in collaboration with cross-functiona...

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$151K - $203K *

Build the marketing engine that drives growth by creating unified messaging, leading cross-department initiatives, and developing scalable go-to-market systems. Empower teams to communicate effectivel...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$175K - $215K *

Pioneer your career by leading financial planning and analysis, driving strategic initiatives, and guiding cross-functional collaboration to impact organizational success at a high level of decision-m...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$125K - $150K *

Join a team that's focused on enhancing account engagement strategies and driving revenue growth. Collaborate cross-functionally to create personalized marketing initiatives that empower Account Execu...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $170K *

Join a team that's transforming data privacy strategies through innovative product launches. Drive customer adoption and revenue by building impactful marketing programs that enhance product positioni...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$244K - $279K *

Lead the charge in transforming data into actionable insights, collaborating with cross-functional teams to enhance customer experiences and drive strategic initiatives through innovative data science...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $180K *

Unlock potential by leading analytical initiatives that shape customer insights. Collaborate with cross-functional teams to design measurement frameworks, build dashboards, and drive data-driven decis...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $180K *

Join our dynamic team to design innovative measurement systems and lead analytical investigations, enhancing customer intelligence and driving impactful insights across the organization...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.