Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$150K - $180K *

Lead the strategy and execution of enterprise applications and data management. Own product roadmaps, ensure system efficiency, and build a high-performing team while driving innovation through AI and...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$110K - $130K *

Empower our team by leading social media strategy, managing client relationships, and developing junior talent. Drive innovative campaigns while ensuring effective execution and collaboration across d...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$171K - $273K *

Shape the future of sales operations by leading a high-performing team focused on strategic business planning, capacity management, and performance analysis to drive growth and productivity across glo...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $150K *

Join a team that's redefining marketing strategy and execution. Lead a dynamic marketing function, collaborate across departments, and drive brand growth through innovative campaigns and technology in...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$180K - $250K *

Champion the growth of a dynamic gift card program by leading cross-functional teams, driving omnichannel marketing strategies, and managing key partnerships to enhance operational efficiency and reve...

Today

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$125K - $150K *

Drive high-value B2B paid media strategies and growth across multiple channels while leading a team of media professionals, ensuring client success and operational excellence in performance marketing...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$107K - $199K *

Lead the charge in optimizing data analytics and reporting processes, ensuring accuracy and efficiency across core business functions. Collaborate with cross-functional teams to drive improvements and...

Missouri, USRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$125K - $145K *

Join a team that's transforming data into actionable insights, driving product strategy, and enhancing decision-making across the organization. Collaborate with cross-functional teams to deliver scala...

Vancouver, BCIn-Person

6 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$180K - $270K *

Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $250K *

Deliver strategic analytics leadership and business intelligence to drive decision-making across Workplace & ICS, enhancing growth opportunities and executive reporting for diverse stakeholders in Wea...

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $250K *

Shape the future of Workplace analytics by leading strategic initiatives, delivering actionable insights, and driving decision-making across Wealth Management. Collaborate with senior stakeholders to...

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$174K - $200K *

Transform global sales incentive compensation strategies while leading a dynamic team. Align compensation plans with growth objectives, drive operational excellence, and leverage data analytics to enh...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$180K - $220K *

Shape innovative data strategies and analytics to drive actionable insights, managing cross-functional teams in advanced predictive modeling, and enhancing client engagement through data storytelling...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$180K - $220K *

Partner with us to lead our Data Science team by developing actionable insights, managing stakeholder expectations, and applying advanced analytics to drive marketing strategies and optimize decision...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$180K - $220K *

Advance your career with a leadership role in data science, managing stakeholder expectations, developing predictive models, and delivering actionable insights to enhance marketing strategies and driv...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$180K - $220K *

Make your mark at the forefront of data science, leveraging advanced analytics and machine learning to drive actionable insights and strategic solutions for marketing challenges while leading a talent...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$162K - $195K *

Architect the future of data at an enterprise level, driving innovation and operational excellence in data platform engineering. Lead a high-performing team to enhance analytics, AI capabilities, and...

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$150K - $180K *

Lead the charge in defining and executing the strategic vision for an enterprise data platform. Drive scalable, secure data capabilities that empower analytics and AI, while fostering collaboration ac...

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$150K - $180K *

Deliver strategic vision for enterprise data platform, driving scalable, secure data capabilities. Lead modernization initiatives, partner with stakeholders, and enhance data governance while building...

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$100K - $120K *

Join us to leverage your analytical expertise in Amazon and Commerce data, driving actionable insights and advanced reporting. Collaborate with cross-functional teams to enhance decision-making and op...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Champion growth by leading a dedicated SMB sales team, building processes and frameworks from the ground up to drive performance and expansion. Collaborate closely with peers to establish operational...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$317K - $443K *

Transform the consumer experience by leading data science strategies that integrate measurement, experimentation, and machine learning. Drive multi-team collaboration to enhance relevance and optimize...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Media

$160K - $200K *

Lead the charge in establishing a robust marketing PMO, driving integrated campaigns, and implementing AI transformation initiatives to enhance operational efficiency and execution across a fast-scali...

Texas, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Contribute to transformative growth by identifying and scaling high-impact marketing strategies across multiple channels, driving acquisition, engagement, and revenue while collaborating with cross-fu...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $142K *

Innovate measurement strategies as a key contributor in developing and optimizing advanced data pipelines that enhance attribution and testing capabilities within a dynamic marketing ecosystem, ensuri...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.