Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$90K - $110K *

Drive analytics to enhance omnichannel media strategies, ensuring impactful measurement solutions that deliver data-driven insights and optimize campaign performance, while collaborating with diverse...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Accelerate progress at the forefront of paid search strategy, leading a team to optimize and scale campaigns across platforms. Drive measurable outcomes through innovative thinking and collaboration w...

3 days ago

  •   5 - 7 years exp.  •   Media

$112K - $161K *

Unlock potential by leading data-driven strategies for enterprise clients in health and wellness. Drive insights from analytics to optimize marketing campaigns and enhance client engagement through ef...

1 week ago

  •   5 - 7 years exp.  •   Media

$156K - $260K *

Join a team that's redefining marketing analytics by leading media measurement strategies, optimizing investments, and translating insights into actionable recommendations for enhanced business decisi...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$156K - $260K *

Lead the charge in media analytics, shaping measurement strategies and optimizing marketing effectiveness through data-driven insights and actionable recommendations for business growth...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Champion analytics excellence by owning audits, integrations, and insights that drive client revenue through improved data quality and measurement strategies. Leverage AI and SEO knowledge while colla...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $175K *

Explore a pivotal role in shaping performance marketing strategies that drive franchisee growth. Collaborate across teams to enhance local marketing execution and optimize lead generation, ensuring sc...

3 days ago

  •   5 - 7 years exp.  •   Staffing

$135K - $160K *

Lead the charge in applied analytics for growth and placement, transforming data into actionable insights that drive measurable revenue outcomes. Build and manage a high-performing team while scaling...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$139K - $285K *

Drive the analytics engineering team to create AI-ready data solutions, ensuring trusted access to data across the organization. Lead strategic initiatives, build self-service capabilities, and foster...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$180K - $200K *

Engage with clients to drive impactful analytics solutions, lead audience strategies, and mentor teams. Shape the future of marketing through innovative data insights and strategic consulting, ensurin...

1 week ago

  •   11 - 15 years exp.  •   Media

$180K - $200K *

Lead the charge in delivering impactful analytics solutions, consulting with clients to identify opportunities, and driving audience strategies. Mentor teams while staying ahead of industry trends to...

1 week ago

  •   11 - 15 years exp.  •   Media

$170K - $195K *

Empower customer engagement by leading the lifecycle marketing function. Develop high-performing teams and strategies to enhance product adoption and retention. Leverage data-driven insights to drive...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$170K - $195K *

Shape the future of lifecycle marketing by leading a high-performing team, defining strategies that connect customer engagement to measurable outcomes, and driving product adoption through innovative...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$170K - $195K *

Strategize and lead innovative lifecycle marketing initiatives, shaping customer engagement across B2B SaaS audiences. Build and develop a high-performing team while driving measurable outcomes from p...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$170K - $195K *

Redefine lifecycle marketing by leading a high-performing team to drive customer engagement and retention. Leverage data-driven strategies to connect product adoption to measurable growth outcomes acr...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$150K - $180K *

Transform the Paid Search landscape by leading strategy and performance across platforms like Google and AI search. Drive growth, mentor future leaders, and shape innovative practices in a fast-paced...

Today

  •   8 - 10 years exp.  •   Media

$160K - $200K *

Transform the Paid Search practice by leading strategy, performance, and team growth. Drive innovation across traditional and AI search platforms while shaping best-in-class service offerings and nurt...

Today

  •   8 - 10 years exp.  •   Media

$150K - $175K *

Shape the future of analytics by leading strategic measurement initiatives that integrate complex performance data into actionable frameworks, driving insights and guiding decision-making for client s...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$150K - $175K *

Unlock potential by leading analytics strategy for clients, turning complex data into actionable insights. Drive enterprise-level measurement frameworks and foster strong relationships with stakeholde...

New York, USRemote

4 weeks ago

  •   8 - 10 years exp.  •   Media

$113K - $210K *

Empower your career by leading the Sponsor Analytics function, delivering actionable insights and strategic reporting to enhance benefits programs and improve health outcomes for Canadians through dat...

Montreal, QCIn-Person

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$113K - $210K *

Transform your career by leading the Sponsor Analytics function, delivering actionable insights and reporting to enhance benefits programs and improve health outcomes for Canadians. Drive innovation a...

Toronto, ONIn-Person

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$113K - $210K *

Shape the future of sponsor analytics by leading a high-performing team to deliver actionable insights and reporting, enhancing decision-making for plan sponsors and driving healthier outcomes across...

Waterloo, ONIn-Person

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $200K *

Elevate marketing performance by leading analytics and insights for growth initiatives. Collaborate with cross-functional teams to ensure data-driven decisions, leveraging AI tools to enhance reportin...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $210K *

Drive impactful marketing analytics by leading measurement and insights across growth functions. Collaborate with cross-functional teams to enhance data accessibility and automate workflows, ensuring...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Contribute to data-driven marketing strategies by leading analytics and reporting across growth functions. Drive insights and optimize performance using AI tools to enhance decision-making and ensure...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.