Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$150K - $200K *

Pioneer innovative data solutions in a hands-on leadership role, guiding teams to design and implement data models that empower CFOs and operators to make informed decisions in fast-paced financial en...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$67K - $112K *

Shape the future of client engagements by leveraging data insights to drive marketing strategies. Collaborate with clients to diagnose needs, architect data solutions, and deliver actionable recommend...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$67K - $112K *

Optimize client engagement by diagnosing business needs and translating them into actionable insights. Collaborate across functions to integrate data, conduct analyses, and develop strategic recommend...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$67K - $112K *

Transform client engagements by diagnosing business needs and architecting data-driven solutions. Collaborate across functions to deliver actionable insights and strategic recommendations that align w...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $230K *

Lead measurement strategy for outcome-based media programs, optimizing campaign execution and business outcomes. Manage a team while advising stakeholders on measurement insights and methodologies in...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$124K - $180K *

Lead the charge in developing strategic partnerships and advancing measurement maturity. Collaborate with cross-functional teams to deliver insights and drive account growth while influencing stakehol...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $150K *

Champion growth marketing strategies to drive pipeline generation and customer retention. Lead a dynamic team across demand generation, account-based marketing, and customer success initiatives to ach...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Unlock potential by leading integrated media strategies and fostering impactful client partnerships. Oversee account performance and team development, ensuring alignment between media plans and busine...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $166K *

Partner with us to analyze complex datasets, develop statistical models, and deliver actionable insights that drive product decisions. Collaborate with cross-functional teams to enhance data-driven st...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$67K - $113K *

Drive data-driven decision-making by translating business needs into actionable insights. Collaborate with cross-functional teams to develop and maintain reporting solutions, ensuring data quality and...

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$110K - $135K *

Elevate insights and analytics to drive brand growth and consumer understanding. Collaborate with cross-functional teams to transform data into actionable strategies, shaping the future of a leading c...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$73K - $112K *

Engage with data to drive strategic insights and marketing success. As a Senior Analyst, you'll analyze large datasets, provide actionable recommendations, and collaborate with clients and teams to op...

2 days ago

  •   Less than 5 years exp.  •   Media

$73K - $112K *

Transform the competitive landscape by analyzing complex datasets to uncover insights and trends. Collaborate with cross-functional teams to deliver strategic recommendations that drive business succe...

1 week ago

  •   Less than 5 years exp.  •   Media

$73K - $96K *

Explore innovative strategies in a dynamic team, driving audience insights and media performance for a major electronics account. Collaborate with experts to tackle diverse marketing challenges and en...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$85K - $95K *

Elevate your career by leading programmatic campaign strategies and managing client relationships. Drive account growth through data analysis and collaboration, while mentoring a talented team to achi...

6 days ago

  •   Less than 5 years exp.  •   Media

$85K - $95K *

Lead programmatic campaign strategy and execution, managing client relationships and a talented team. Drive account growth through data-backed strategies while collaborating across creative and media...

6 days ago

  •   Less than 5 years exp.  •   Media

$215K - $315K *

Partner with us to drive data partnerships, shaping strategy and execution. Lead sourcing, negotiations, and relationship management to create value in a rapidly evolving market. Build a team and esta...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Innovate with us to design and implement advanced AI/ML solutions that enhance product safety analytics, ensuring actionable insights are leveraged to improve consumer protection and decision-making...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $175K *

Join a dynamic team as a strategic leader in lifecycle marketing, driving customer engagement and retention through innovative strategies across multiple channels. Shape the future of customer relatio...

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $175K *

Accelerate progress at customer engagement by leading lifecycle marketing strategies. Drive growth through innovative CRM, segmentation, and retention initiatives, ensuring a seamless customer journey...

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Pioneer financial operations and analytics, guiding strategic decisions and enhancing performance. Collaborate with leaders to translate data into actionable insights, optimize workflows, and drive su...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$80K - $95K *

Lead the digital experience strategy, enhancing web performance and user engagement through analytics, accessibility, and continuous improvement initiatives, while collaborating with stakeholders to a...

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$185K - $231K *

Lead the charge in optimizing marketing operations and data systems to enhance sales conversions and streamline processes. Collaborate with cross-functional teams to build a scalable, reliable funnel...

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$185K - $231K *

Drive your career forward by leading marketing operations to optimize the sales funnel, enhance data governance, and improve conversion rates. Collaborate with cross-functional teams to establish scal...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$185K - $231K *

Transform the marketing funnel by leading operations from demand capture to sales handoff. Collaborate with cross-functional teams to enhance efficiency, scalability, and data governance while driving...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.