Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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1
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$140K - $160K *

Seeking a strategic leader to drive client growth and oversee portfolio management across B2B sectors. This role involves fostering executive relationships, developing innovative media strategies, and...

1 week ago

  •   8 - 10 years exp.  •   Media

$140K - $160K *

Empower client growth as a strategic advisor, managing senior relationships across diverse B2B sectors. Drive innovation, optimize media strategies, and develop talent while ensuring operational excel...

1 week ago

  •   8 - 10 years exp.  •   Media

$140K - $160K *

Unlock potential by leading strategic initiatives across diverse B2B portfolios. Drive client growth through innovative media planning, executive relationship management, and talent development, ensur...

1 week ago

  •   8 - 10 years exp.  •   Media

$125K - $150K *

Elevate your career by leading the product-led growth strategy for an AI-native platform. Own the customer journey from discovery to expansion, driving user adoption and monetization through innovativ...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$164K - $235K *

Champion digital growth by leading paid media and SEO strategies, optimizing budgets, and driving pipeline performance. Collaborate cross-functionally to enhance acquisition efficiency and deliver act...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$16K - $261K *

Drive impactful sales strategies by leveraging data analytics and program management. Collaborate across teams to enhance sales performance, optimize resource allocation, and deliver compelling insigh...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$149K - $268K *

Lead and shape the product strategy for our Customer Data Platform, driving innovation and collaboration across teams to enhance guest experiences through data-driven personalization and advanced tech...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Lead the charge in transforming healthcare analytics by building robust data models and dashboards. Collaborate with diverse stakeholders to deliver actionable insights, ensuring data quality and clar...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$180K - $220K *

Champion analytics transformation by leading a team to empower business units with self-service data insights while optimizing merchant performance and loan application analytics for strategic growth...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$136K - $155K *

Champion integrated B2B marketing strategies by leading client relationships, driving account growth, and connecting marketing performance to business outcomes. Collaborate with cross-functional teams...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Business Services

$149K - $268K *

Shape the future of Target's Customer Data Platform by leading a talented product team focused on delivering real-time, AI-driven guest experiences, driving innovation and transforming enterprise mark...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$97K - $189K *

Lead the charge in developing and executing strategic marketing initiatives that enhance brand visibility, drive engagement, and accelerate business growth through collaboration and innovative solutio...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$97K - $189K *

Lead the charge in strategic marketing initiatives that drive growth, enhance brand presence, and align with business goals. Collaborate across teams to translate insights into impactful strategies th...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$317K - $500K+*

Champion innovative programmatic advertising strategies, driving go-to-market initiatives for the US and Canada. Collaborate with cross-functional teams to enhance product positioning and maximize rev...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$162K - $244K *

Elevate your career by leading an AI-driven digital marketing strategy that transforms pipeline generation and revenue growth. Drive innovation, optimize performance, and mentor a high-performing team...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the development of compelling product messaging and positioning, driving sales enablement and product launches while collaborating with cross-functional teams to enhance market communication and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$195K - $226K *

Optimize data science initiatives by leading cross-functional teams in developing actionable insights using advanced analytics and machine learning techniques. Mentor junior talents while driving inno...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Food & Beverages

$135K - $160K *

Unlock your potential by leading client engagements in advanced analytics and AI. Drive strategic solutions, manage stakeholder relationships, and lead cross-functional teams to deliver impactful resu...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Create data infrastructure from scratch to empower strategic decision-making across the organization. Collaborate with engineering to ensure reliable data flow and drive growth through optimized analy...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$85K - $156K *

Transform data insights into impactful solutions while leading cross-functional teams. Own product lifecycle from discovery to delivery, driving adoption of scalable data products aligned with strateg...

Toronto, ONIn-Person

Reposted 3 days ago

  •   5 - 7 years exp.  •   Legal & Accounting

$148K - $237K *

Elevate your career by leading credit risk and analytics initiatives. Drive strategic decision-making, build a high-performing team, and innovate lending practices through data-driven insights and adv...

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$148K - $237K *

Champion credit risk innovation and analytics; lead strategy and P&L, evolving lending capabilities through data and tech while building a high-performing analytical team to shape the future of auto f...

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Analyze digital audience behavior to drive engagement and growth. Partner with cross-functional teams to develop actionable insights and segmentation strategies, translating complex data into clear re...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$85K - $100K *

Transform marketing strategies by owning performance campaigns across channels. Drive pipeline growth through data analysis, automation, and optimization while managing HubSpot and analytics to enhanc...

Calgary, ABIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Staffing

$240K - $315K *

Lead transformative data science initiatives in Core Insurance & Network, driving strategy and operational excellence while enhancing member and provider experiences. Collaborate with cross-functional...

3 weeks ago

  •   11 - 15 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.