Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$135K - $216K *

Transform data into actionable insights as you lead analytics strategies, collaborate with teams, and drive innovative solutions that align marketing efforts with business goals. Your expertise will s...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$135K - $216K *

Drive strategic media analytics and insights to enhance client performance. Leverage data to inform media strategies, optimize campaigns, and foster continuous improvement in both direct response and...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$135K - $216K *

Shape the future of media analytics by driving insights and strategies for client campaigns. Lead data-driven decision-making, optimize performance, and enhance client relationships through innovative...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$88K - $141K *

Drive data-driven strategies to optimize marketing campaigns, enhance client relationships, and lead a team of analysts in delivering actionable insights and innovative solutions for diverse stakehold...

2 days ago

  •   Less than 5 years exp.  •   Media

$125K - $150K *

Advance your career by leading a dynamic Media decision sciences team, driving growth through data-driven media strategies, and optimizing marketing effectiveness across various channels while mentori...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$140K - $160K *

Lead the charge in data strategy and analytics for Retail clients, driving innovation and optimizing media programs. Collaborate with stakeholders to develop actionable insights and measurement strate...

6 days ago

  •   5 - 7 years exp.  •   Media

$193K - $241K *

Transform the digital landscape by leading performance marketing strategies, optimizing paid acquisition channels, and enhancing buyer engagement to drive measurable growth in a dynamic B2B SaaS envir...

CanadaRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$220K - $230K *

Lead the charge in shaping insights for a diverse portfolio, managing a high-performing analytics team to drive data-driven strategies and narratives that influence brand performance across multiple m...

Today

  •   5 - 7 years exp.  •   Hospitality & Recreation

$109K - $136K *

Elevate data-driven decision-making by leading a high-impact team of product analysts. Drive strategic insights, foster analytical rigor, and collaborate across departments to enhance product performa...

Yesterday

  •   5 - 7 years exp.  •   Media

$82K - $125K *

Join our team to drive innovative analytics solutions, oversee diverse projects, and engage with clients. Leverage your expertise to transform data into actionable insights while mentoring junior anal...

Today

  •   8 - 10 years exp.  •   Media

$158K - $198K *

Explore marketing performance analytics to drive ROI through data insights. Lead a team in evaluating marketing effectiveness, collaborating across functions to align strategies with business objectiv...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$125K - $150K *

Empower marketing strategies through advanced analytics, driving data-informed decisions and effective measurements. Collaborate with cross-functional teams to innovate and influence marketing success...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$178K - $294K *

Join a team that's redefining data engineering and analytics. Lead strategy, architecture, and execution of scalable data solutions while mentoring professionals and driving business outcomes through...

United StatesRemote

Reposted 5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$80K - $110K *

Take ownership of a dynamic analytics team, driving insights and ensuring high-quality deliverables while fostering collaboration and professional growth in a fast-paced environment...

Today

  •   Less than 5 years exp.  •   Media

$146K - $171K *

Lead the charge in SEM analytics, owning strategy and execution to drive performance. Manage and develop a skilled team while leveraging data insights and experimentation to optimize campaigns and bud...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$149K - $196K *

Transform your career by leading precision digital marketing strategies and analytics. Drive growth through innovative CRM, consumer data strategies, and precise marketing analytics while mentoring a...

Reposted yesterday

  •   8 - 10 years exp.  •   Food & Beverages

$110K - $130K *

Champion data-driven marketing insights by leading a talented analytics team. Drive measurement strategies, optimize client campaigns, and deliver actionable results to enhance business performance ac...

Today

  •   5 - 7 years exp.  •   Media

$150K - $180K *

Elevate your career by leading integrated marketing strategies that drive growth, engage enterprise buyers, and strengthen partnerships in the Data, AI, Cloud, and Digital Transformation sectors. Coll...

6 days ago

  •   11 - 15 years exp.  •   Information Technology

$73K - $112K *

Discover insights by analyzing diverse data sets to optimize marketing strategies. Collaborate with cross-functional teams to create impactful presentations that drive business decisions and enhance c...

2 days ago

  •   Less than 5 years exp.  •   Media

$90K - $120K *

Unlock potential by driving data quality and analytics for a multi-market social marketing program. Be the go-to expert for reporting standards, collaborate across teams, and influence product success...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Media

$179K - $280K *

Lead the charge in shaping and executing a global social marketing strategy that drives measurable impact across diverse audiences, leveraging deep expertise and innovative approaches to elevate brand...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$169K - $210K *

Create impactful marketing analytics strategies to drive growth. Collaborate with performance teams, manage data pipelines, and optimize campaigns through detailed analysis. Leverage advanced quantita...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $150K *

Lead and scale a dynamic performance marketing strategy to enhance demand generation, optimize marketing initiatives, and drive revenue across multiple service units. Collaborate with teams to create...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Staffing

$150K - $180K *

Lead the charge in data enablement and analytics for Digital & Marketing, driving strategy, governance, and insights to enhance customer experiences and optimize investments, while fostering a high-pe...

Yesterday

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$160K - $190K *

Elevate your career by leading data strategy and analytics for Digital and Marketing. Drive insights, optimize investments, and enhance customer experiences while managing a high-performing team in a...

Yesterday

  •   8 - 10 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.