Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$136K - $198K *

Champion analytics excellence by guiding clients and teams, leveraging deep expertise in Adobe Analytics to drive strategic decisions and enhance measurement practices in a fast-paced environment...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Shape the future of data-driven marketing by leading a dynamic team focused on analytics, measurement, and media intelligence. Drive strategic insights and build frameworks that connect media investme...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Champion data-driven marketing strategies by leading analytics, data operations, and media intelligence teams. Drive impactful insights and frameworks that connect media investments to business outcom...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$150K - $170K *

Lead the charge in optimizing client insights and measurement strategies, ensuring data-driven decision-making and enhanced campaign effectiveness while managing a diverse analytics team and fostering...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$104K - $135K *

Analyze and drive digital marketing strategies through robust analytics, transforming complex data into actionable insights and visual storytelling for key stakeholders. Collaborate closely with clien...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$140K - $160K *

Unlock data-driven strategies and insights to elevate retail campaigns. Lead a talented analytics team, manage client relationships, and drive innovation in measurement, enabling transformative result...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$120K - $145K *

Engage in a dynamic role to lead and enhance marketing analytics, driving impactful insights for clients. Oversee a diverse team, develop statistical models, and optimize advertising strategies to max...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Empower a dynamic team to enhance marketing analytics, develop statistical models, and optimize client campaigns. This role blends technical expertise with strategic insights to drive impactful busine...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Drive the development of a robust marketing data infrastructure, ensuring seamless integration of analytics and sales processes. Collaborate closely with teams to enhance data quality, reporting, and...

5 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$87K *

Elevate your analytical skills by producing insights and reports that drive strategic media decisions. Collaborate with teams to optimize client investments through data-driven narratives and ensure a...

Today

  •   Less than 5 years exp.  •   Media

$160K - $200K *

Elevate your career by leading a dynamic analytics team to transform data into strategic insights. Collaborate across functions to drive impactful marketing decisions and innovate measurement methodol...

1 week ago

  •   11 - 15 years exp.  •   Media

$150K - $180K *

Lead the charge in transforming data into strategic insights, guiding a high-performing analytics team to drive impactful marketing decisions and optimize performance across diverse client needs and i...

1 week ago

  •   11 - 15 years exp.  •   Media

$140K - $170K *

Lead the charge in developing integrated marketing measurement strategies, aligning cross-functional teams to drive insights and optimize guest engagement. Empower analytics to translate complex data...

6 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$225K - $275K *

Drive the observability program by identifying impactful use cases, prototyping solutions, and collaborating with teams to enhance business intelligence and workflow automation, ensuring measurable ad...

1 week ago

  •   8 - 10 years exp.  •   Media

$160K - $185K *

Shape the future of enterprise analytics by leading a talented team to drive optimal marketing strategies for top-tier insurance clients, leveraging robust data analysis and fostering collaboration ac...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $150K *

Transform media analytics by leading cross-channel measurement strategies and providing actionable insights. Drive team success and enhance client relationships by delivering timely analysis and foste...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$180K - $200K *

Lead the charge in driving growth marketing strategies across segments, crafting integrated campaigns and events. Ensure alignment with business goals while managing a talented multidisciplinary team...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$80K - $100K *

Elevate our marketing analytics by owning core reporting processes, translating business questions into actionable insights, and collaborating with cross-functional teams to drive strategic decisions...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Empower high-performing teams to deliver business intelligence insights, manage client relationships, and drive impactful category management strategies through innovative analysis and collaboration w...

Toronto, ONIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $191K *

Lead a dynamic team of analysts to deliver impactful data insights, ensuring quality and efficiency while driving innovation in analytics systems. Collaborate with cross-functional teams to enhance cl...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $191K *

Drive a high-performing analytics team to deliver impactful insights for clients. Lead complex analyses, enhance team capabilities, and foster collaboration across departments to shape data-driven str...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $191K *

Lead the charge in analytics excellence by managing a dynamic team of analysts, driving impactful insights for clients, and enhancing analytical frameworks to scale operations and foster innovation in...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$149K - $245K *

Lead the charge in media analytics and measurement, driving strategic insights across Social, TV, Influencer, and Content Marketing. Collaborate with cross-functional teams to enhance media effectiven...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$149K - $245K *

Lead media analytics and measurement strategies to drive impactful marketing decisions. Collaborate with cross-functional teams to enhance media effectiveness and customer insights, while developing a...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.