Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$110K - $130K *

Lead the charge in shaping marketing strategies for the US market, driving demand generation and executing impactful campaigns. Collaborate with teams to enhance brand recognition and support commerci...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $300K *

Lead cross-functional teams to drive ML/AI initiatives, ensuring alignment and execution of strategic goals. Collaborate with senior leaders to transform ambitious strategies into actionable plans, me...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$145K - $300K *

Pioneer innovative AI solutions by leading complex, cross-functional programs that drive strategic outcomes in ML/AI capabilities, collaborating with senior leaders to ensure successful execution and...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$95K - $115K *

Transform digital engagement by crafting compelling content and managing integrated campaigns. Collaborate with global teams to align strategies with business goals, ensuring impactful storytelling an...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Transform paid media strategies for premium DTC brands by executing and optimizing campaigns across Meta and Google. Lead client relationships and drive performance with a focus on data-driven decisio...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$100K - $120K *

Accelerate progress at a dynamic growth-focused company, where you'll manage ad accounts, conduct A/B testing, and develop automation tools. Collaborate closely with leadership to drive strategic grow...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Champion integrated commerce media strategies across diverse accounts, leading a talented team to deliver high-quality results. Drive innovation in planning, optimization, and client communication whi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Empower marketing strategies through advanced analytics, driving data-informed decisions and effective measurements. Collaborate with cross-functional teams to innovate and influence marketing success...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$136K - $163K *

Unlock potential by leading a dynamic team to drive impactful digital marketing campaigns, enhancing customer engagement and revenue through strategic collaboration and performance management...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$152K - $221K *

Shape the future of digital advertising by leading global strategies for enterprise bidding solutions, driving adoption, and enhancing product narratives across diverse teams and markets...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$236K - $355K *

Elevate performance marketing by leading a global team to drive paid user acquisition across diverse channels, managing budgets, and ensuring impactful measurement strategies that align with business...

1 week ago

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$120K - $145K *

Engage in shaping market strategies for an enterprise modernization platform. Collaborate with engineering and product teams to translate technical capabilities into impactful narratives, driving sale...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $185K *

Drive innovative solutions by leading cross-functional teams to define technical products and manage complex programs, ensuring alignment between client needs and engineering capabilities while delive...

6 days ago

  •   8 - 10 years exp.  •   Media

$125K - $172K *

Transform user experiences by leading strategic initiatives that enhance service design and business strategy. Collaborate across teams to drive impactful solutions that improve member satisfaction an...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$125K - $172K *

Shape user-centered experiences by leading strategic initiatives that drive growth and satisfaction. Collaborate across teams to translate insights into actionable strategies, ensuring alignment betwe...

Long Beach, CARemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$194K - $282K *

Join our team to define and optimize monetization strategies for Adobe's Creativity and Productivity segment, driving growth through innovative pricing, market analysis, and cross-functional collabora...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Shape the future of healthcare by leading AI-driven growth initiatives across HCP and patient journeys. Drive measurable brand impact through innovative AI solutions while navigating a regulated envir...

4 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Innovate AI-driven growth strategies to enhance HCP and patient outcomes across the commercial funnel. Lead cross-functional teams to implement generative AI solutions, ensuring compliance and measura...

4 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Execute paid media strategy across digital channels, driving high-performing campaigns. Collaborate with teams to optimize performance, manage budgets, and leverage AI tools for reporting and analysis...

Austin, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $179K *

Empower creators by leading integrated marketing campaigns that enhance engagement and retention. Drive lifecycle marketing strategies across multiple channels, ensuring consistent messaging and optim...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$122K - $183K *

Join a team that's driving web experience strategy to enhance buyer engagement and conversion. Leverage data insights to shape roadmaps, align marketing teams, and create scalable web experiences that...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$153K - $230K *

Drive web experience strategy to enhance enterprise buyer engagement and conversion. Leverage data insights to shape roadmaps, align marketing teams, and create scalable web experiences that meet busi...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$240K - $333K *

Champion innovation by leading cross-functional teams to develop and launch cutting-edge developer-facing platforms and APIs, enhancing user experiences and driving impactful advertising solutions in...

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$87K - $106K *

Manage end-to-end email campaigns, leveraging data-driven insights to optimize performance and enhance audience engagement. Collaborate with global teams to ensure timely execution and innovative stra...

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$88K - $105K *

Join us to drive impactful email marketing campaigns, leveraging data and collaboration to optimize performance. You'll manage workflows, execute strategies, and innovate within a dynamic team focused...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.