Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$399K - $453K *

Lead the charge in shaping research strategy across Experience Design, driving insights that influence product development and enterprise strategy. Build a cohesive understanding of customer needs, be...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$399K - $453K *

Lead the charge in shaping enterprise research strategy across diverse products. Foster continuous customer insights that drive impactful decision-making for product design and implementation. Build t...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Drive integrated member retention marketing strategies to enhance engagement, reduce disenrollment, and improve health plan renewals. Utilize data-driven insights to create personalized communications...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Lead integrated member retention marketing strategies to enhance engagement, reduce disenrollment, and improve health plan renewals. Collaborate across teams to develop data-driven communications and...

Pittsburgh, PARemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Transform member retention through data-driven marketing strategies that enhance engagement, reduce disenrollment, and improve satisfaction. Collaborate across teams to create personalized experiences...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$147K - $184K *

Join a team that's defining market strategies and elevating procurement narratives. You will lead product marketing efforts, guide a team, and leverage data-driven insights to drive impactful messagin...

CanadaRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$190K - $220K *

Lead the charge in shaping the go-to-market strategy for innovative data security services, driving customer adoption and engagement through compelling narratives and strategic partnerships across tea...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Information Technology

$190K - $220K *

Lead the charge in shaping the go-to-market strategy for innovative data security services. Collaborate with cross-functional teams to drive adoption and growth, ensuring impactful messaging and posit...

2 days ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Elevate operational excellence by leading strategic initiatives and scaling growth in a dynamic, fast-paced environment. Collaborate closely with the CEO and leadership team to drive measurable result...

Oregon, USRemote

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$175K - $200K *

Empower client success by managing senior relationships and driving growth strategies. Lead cross-functional teams to deliver measurable outcomes, enhance client engagement, and foster a culture of ac...

1 week ago

  •   11 - 15 years exp.  •   Media

$106K - $112K *

Elevate your career by leading innovative digital fundraising initiatives. Drive impactful donor engagement through strategic campaigns across multiple channels, collaborating with diverse teams to ac...

6 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$106K - $112K *

Join our team to lead a dynamic digital fundraising program, driving donor engagement and revenue growth through innovative strategies across multiple digital channels, while collaborating with intern...

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$150K - $180K *

Elevate your career by driving revenue and growth in a dynamic environment. Collaborate cross-functionally to execute impactful territory strategies, capitalize on market opportunities, and foster las...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$175K - $225K *

Empower our growth by leading a transformative Talent Acquisition strategy. Shape how we attract and hire talent across diverse markets, ensuring alignment with business goals and enhancing our employ...

1 week ago

  •   11 - 15 years exp.  •   Real Estate & Construction

$140K - $175K *

Join a team that's shaping the future of B2B enterprise sales by driving growth, managing complex sales processes, and developing key client relationships. Lead innovative strategies and collaborate a...

4 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $100K *

Elevate your marketing expertise by shaping omni-channel strategies, collaborating with teams to drive engagement and optimize performance, while managing partner relationships and campaign execution...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$80K - $100K *

Transform your career by leading omni-channel marketing strategies, collaborating with senior leadership, and driving impactful campaigns that enhance customer engagement and demand generation across...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$150K - $180K *

Unlock potential by leading enterprise data, analytics, and AI initiatives. Drive strategy, governance, and integration while managing a growing team to enhance data capabilities and foster responsibl...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$80K - $83K *

Join a dynamic team to lead marketing initiatives, enhance community engagement, and drive resident inquiries. Oversee strategic planning and execution to meet budgeted goals while fostering relations...

1 week ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$325K - $375K *

Engage your leadership skills to drive revenue growth by building and mentoring a high-performing sales team. Focus on customer acquisition and market penetration in a competitive environment, collabo...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $210K *

Drive the future of intelligent servicing by shaping AI and agent collaboration. Lead product strategy, enhance frontline productivity, and create impactful customer experiences through innovative sol...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $210K *

Transform customer service by leading the development of intelligent servicing solutions that enhance agent productivity and improve customer outcomes through innovative AI and automation strategies...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $210K *

Transform the future of intelligent servicing by leading product strategy and execution for AI-driven solutions that enhance agent productivity and customer experiences. Collaborate across teams to de...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $210K *

Elevate the future of intelligent servicing by leading product strategy and execution for AI-driven solutions that enhance agent productivity and customer experiences. Collaborate across teams to inno...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $210K *

Pioneer innovative agentic AI solutions to enhance customer service and agent productivity. Lead product strategy and execution, collaborating across teams to deliver impactful, user-centered experien...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.