Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$80K - $95K *

Contribute to dynamic social media strategies that enhance brand visibility and engagement. Drive content creation and community interaction across platforms while analyzing performance to optimize ou...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Manage and optimize a dynamic social media marketing strategy. Enhance brand presence and engagement via LinkedIn, Meta, and YouTube. Integrate social initiatives with broader marketing efforts for im...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $206K *

Shape the future of data-driven decision-making by leading product strategy and development for enterprise-scale data products that enhance store space planning and merchandising effectiveness...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$180K - $261K *

Transform your career by owning the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technica...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$180K - $261K *

Elevate the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technical storytelling and enabl...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$133K - $183K *

Transform marketing strategies by collaborating with sales to develop integrated plans that drive pipeline growth, enhance customer engagement, and elevate Tableau's positioning in the evolving data l...

Gatineau, QCIn-Person

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$133K - $183K *

Join a team that's redefining field marketing by developing strategic, integrated programs that drive pipeline growth, enhance customer engagement, and align with evolving industry trends in AI and an...

Toronto, ONIn-Person

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $120K *

Engage in innovative product marketing strategies for video security solutions, focusing on federal and defense sectors. Collaborate with cross-functional teams to craft compelling messaging and drive...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $120K *

Help us drive innovation in video security by leading product marketing for our Silent Sentinel camera, focusing on federal and defense sectors. Collaborate with cross-functional teams to craft compel...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$102K - $153K *

Lead strategic product initiatives, driving lifecycle management and marketing plans to enhance business performance in a dynamic market. Collaborate cross-functionally to innovate and ensure alignmen...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$114K - $129K *

Elevate your career by owning integrated marketing strategies that drive demand and engage customers. Collaborate with cross-functional teams to translate business priorities into actionable campaigns...

2 days ago

  •   5 - 7 years exp.  •   Media

$114K - $129K *

Empower growth by crafting integrated marketing strategies that engage customers and drive demand. Collaborate with cross-functional teams to translate business priorities into actionable campaigns an...

New York, NYRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Champion product marketing strategies in the cybersecurity sector, collaborating across teams to enhance product positioning, messaging, and customer engagement. Drive market presence through compelli...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$92K - $142K *

Lead the management and execution of the disability product portfolio, collaborating with cross-functional teams to implement new offerings, enhance existing products, and drive strategic initiatives...

Toronto, ONIn-Person

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $142K *

Lead the evolution of the disability product portfolio by managing initiatives, collaborating across teams, and delivering strategic enhancements to meet market needs and drive performance in support...

Waterloo, ONIn-Person

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Unlock potential by optimizing our Marketing Operations tech stack, managing CRM systems, and enhancing lead workflows. Collaborate with Sales to streamline processes and deliver actionable insights t...

Ottawa, ONIn-Person

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Shape product marketing strategies by leveraging expertise in electrical power distribution. Collaborate across teams to drive competitive market analysis, optimize product launches, and enhance custo...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Engage in defining and implementing product marketing strategies for electrical power distribution, focusing on market analysis, product launches, and cross-functional collaboration to drive business...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Champion the technical development of innovative products from concept to production, ensuring seamless integration of structural, mechanical, and electrical systems while maintaining compliance and m...

3 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$115K - $130K *

Shape the future of regional marketing by developing impactful programs that drive demand, enhance brand visibility, and accelerate pipeline growth. Collaborate with sales and global teams to align st...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $300K *

Partner with us to drive captivating narratives and market strategies that elevate our agentic observability platform, influence customer engagement, and support rapid growth in a dynamic, cross-funct...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $130K *

Drive the commercial success of product lines by providing technical support, training, and collaboration with sales and partners. Enhance customer relationships and sales productivity through effecti...

1 week ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$85K - $100K *

Accelerate progress at the intersection of agriculture and technology, driving product marketing and customer acquisition for an innovative AI platform, while shaping strategies to engage farmers and...

Calgary, ABIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$97K - $126K *

Transform marketing strategies by connecting buyer needs with sales execution. Lead integrated campaigns, enhance customer engagement, and drive growth through innovative go-to-market planning and col...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$120K - $155K *

Elevate your career by driving impactful marketing initiatives in the AI sector. Collaborate with cross-functional teams to enhance brand presence and engage key stakeholders through innovative events...

3 days ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.