Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$90K - $120K *

Drive strategic go-to-market initiatives and foster cross-functional collaboration to translate technical insights into impactful marketing narratives that enhance product adoption and resonate with d...

3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$129K - $216K *

Join a team that's driving innovation in medical technology by leading product strategy and commercialization efforts. Collaborate cross-functionally to enhance sales enablement and ensure successful...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$130K - $160K *

Elevate market presence by owning positioning and messaging across multiple industries. Collaborate cross-functionally to develop go-to-market strategies, create impactful content, and drive business...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$159K - $234K *

Join a team that's redefining product marketing by shaping strategies and driving growth for our Identity portfolio. Collaborate with leaders across product and commercial sectors to connect market de...

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$159K - $234K *

Drive strategic growth in our Identity portfolio by partnering with Product and Commercial leaders. Shape market strategies, engage with customers, and translate complex technology into actionable ins...

San Francisco, CARemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$115K - $140K *

Join a team that's dedicated to transforming patient engagement through innovative marketing strategies. You'll develop and execute multichannel campaigns, crafting compelling content that drives enro...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$124K - $180K *

Drive the evolution of retail performance strategies, integrating Search and Shopping to maximize growth. Collaborate with clients to enhance their buying experience and leverage AI solutions for impa...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $180K *

Join a team that’s pioneering wastewater solutions for the semiconductor industry, driving product marketing strategies that shape our innovation trajectory and meet customer needs while ensuring regu...

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$185K - $225K *

Join a team that's driving impactful product launches and GTM initiatives. You'll orchestrate cross-functional collaboration, ensuring timely market readiness while leading strategic projects that enh...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$191K - $258K *

Unlock your potential by leading investment strategies that bridge Paid Media, Data Science, and Finance. Drive real-time decision-making and build a robust Central Decision Engine to optimize marketi...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$126K - $169K *

Elevate your career by leading our SEO and paid media efforts. You'll directly manage campaigns, optimize for AI-driven search, and collaborate with core marketing teams to drive revenue growth throug...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$190K - $235K *

Transform the future of digital marketing strategy by leading cross-functional initiatives that align brand objectives with innovative digital capabilities, ensuring a cohesive and effective customer...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$159K - $272K *

Collaborate with cross-functional teams to shape and execute product marketing strategies for US Equity. Leverage investment expertise to drive compelling messaging and market positioning, ensuring al...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $158K *

Build and execute comprehensive go-to-market strategies for mobile games, focusing on player acquisition, engagement, and retention through collaboration with cross-functional teams and innovative mar...

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $180K *

Drive innovation in microelectronics by leading product marketing strategies for wastewater and reclaim applications. Collaborate with R&D to translate market insights into actionable product developm...

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$120K - $180K *

Join a team that's transforming the semiconductor industry by driving innovative product marketing strategies for wastewater applications. Collaborate across functions to shape technology roadmaps and...

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$120K - $180K *

Develop and own product marketing strategy for semiconductor wastewater solutions. Assess market needs, drive innovation funnel, and collaborate with R&D and commercial teams to accelerate product com...

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$120K - $180K *

Unlock potential by leading our product marketing strategy for wastewater solutions in the semiconductor industry, driving customer insights into innovative offerings and market positioning that accel...

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$196K - $234K *

Accelerate market growth as a Senior Marketing Manager, leading initiatives that enhance product adoption and customer engagement. Oversee staff in developing strategic marketing tools, market analysi...

4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Empower a dynamic team to drive Finance Automation solutions to market. Collaborate across product, sales, and marketing to enhance customer engagement and support business growth through effective co...

Markham, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Media

$110K - $130K *

Join a team that's shaping the future of Finance Automation. Leverage your product marketing expertise to drive go-to-market strategies, enhance customer engagement, and support business growth across...

1 week ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Help us accelerate the commercialization of a new MedSurg device by developing and executing innovative marketing strategies, collaborating with cross-functional teams, and managing key partnerships t...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$175K - $200K *

Shape the future of product marketing by leading go-to-market strategies across multiple industries. Collaborate cross-functionally to create impactful messaging and collateral that drives customer en...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$210K - $270K *

Champion the product development lifecycle, driving accountability and on-time delivery across teams. Lead strategic customer engagements and ensure seamless execution of product milestones in a fast...

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Drive innovation by leading pricing strategies and go-to-market initiatives for Retail Media products. Collaborate cross-functionally to optimize revenue growth and enhance advertiser value through ef...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.