Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$100K - $130K *

Shape impactful B2C marketing strategies and campaigns across multiple channels, driving consumer engagement and retention. Collaborate with teams to create compelling content and optimize performance...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Media

$80K - $105K *

Pioneer the evolution of our marketing technology ecosystem, shaping strategies and driving integration to empower growth and enhance scalability. Collaborate cross-functionally to optimize performanc...

Toronto, ONRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$97K - $155K *

Lead strategic initiatives in commercial lines product management, optimizing profitability and growth. Collaborate with cross-functional teams to develop innovative solutions and mentor others, ensur...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $200K *

Shape the future of our digital product and engineering landscape by defining a multi-year vision, driving strategic investments, and ensuring a seamless customer experience that aligns with business...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Food & Beverages

$110K - $130K *

Pioneer product partnerships by driving strategy and execution for growth. Collaborate cross-functionally to evaluate opportunities, negotiate terms, and ensure long-term success while representing th...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Elevate sales performance by developing and scaling a forward-thinking sales enablement strategy. Lead onboarding, ongoing skills enhancement, and sales methodology adherence while leveraging AI-drive...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Champion global labeling strategy for innovative therapies, leading complex initiatives from development to post-approval. Collaborate with cross-functional teams to ensure compliance and high-quality...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$133K - $186K *

Empower enterprise administrators by leading the development of API-centric workflows and features that enhance management, monitoring, and support capabilities, ensuring a seamless admin experience a...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $180K *

Transform the digital manufacturing landscape by driving sales growth and market expansion. Collaborate across teams to develop strategies, support federal opportunities, and enhance customer value th...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$106K - $147K *

Lead the charge in developing innovative software solutions by collaborating with cross-functional teams, shaping product roadmaps, and delivering high-quality user interfaces and APIs that enhance us...

Kentucky, USRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Drive product innovation by managing the lifecycle of metal roofing solutions, collaborating across teams to meet market demands and optimize profitability while ensuring alignment with corporate grow...

Beachwood, OHRemote

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$125K - $170K *

Drive your career with a pivotal role managing customer readiness for dock programs. Oversee project timelines, build relationships, and ensure successful deployments while collaborating with various...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$100K - $160K *

Elevate your career by leading the start-up and commissioning of critical power systems for large-scale data centers. Drive project success through effective planning, execution, and stakeholder manag...

Arizona, USRemote

6 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the charge in transforming tax software by eliminating manual tasks through AI. Own product outcomes, shape new concepts, and drive client success in an agile environment, ensuring measurable imp...

Springfield, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$143K - $286K *

Shape the future of logistics by leading product strategy and execution. Drive innovation in delivery optimization, collaborating with cross-functional teams to enhance customer experience and operati...

Sunnyvale, CARemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$92K - $138K *

Join a dynamic team as a Communication Manager to enhance media visibility, build strategic relationships, and drive impactful communications in the healthcare sector. Leverage your creativity and exp...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Hospitals & Medical Centers

$175K - $215K *

Launch impactful product initiatives by bridging engineering and design while driving user-centered solutions and leveraging AI tools for enhanced workflows in a high-growth environment...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $143K *

Optimize your career by developing and executing clinical marketing strategies that enhance customer engagement and drive adoption of innovative patient monitoring solutions. Collaborate with cross-fu...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $110K *

Transform corporate communications by leading external and internal strategies, fostering media relationships, and partnering with executives to enhance visibility and engagement across the organizati...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$80K - $95K *

Transform your career by leading the proposal lifecycle for federal and defense opportunities. Collaborate with cross-functional teams to ensure compliance and quality in submissions, enhancing win ra...

Springville, UTRemote

2 days ago

  •   Less than 5 years exp.  •   Technical Services

$110K - $130K *

Drive logistics innovation by optimizing end-to-end processes for large-scale data centers. Leverage engineering expertise to enhance efficiency, safety, and scalability in warehouse operations and ma...

Arizona, USRemote

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$196K - $245K *

Join us to lead technical enablement and validation for our Zero Trust solutions. Leverage your networking expertise to enhance customer experience, drive sales readiness, and create impactful enablem...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$90K - $110K *

Empower the Foot and Ankle team by driving growth and building key relationships. Engage with surgeons in the operating room and support sales initiatives to enhance product adoption and customer sati...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Transform the future of product management by leading AI-driven initiatives, collaborating across teams, and shaping strategies that enhance customer experiences and drive business growth in a dynamic...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$132K - $165K *

Shape the future of billing and collections by driving product strategy and enhancing user experiences. Collaborate with cross-functional teams to deliver reliable payment solutions that boost revenue...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.