Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$160K - $185K *

Unlock your potential by leading a dynamic team to drive channel partnerships, transforming opportunities into revenue-generating relationships across diverse verticals in a fast-growing ecosystem...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$175K - $190K *

Innovate the deployment process by leading two squads to ensure seamless integration and self-service capabilities for customers, driving measurable outcomes and enhancing product effectiveness in a d...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$182K - $290K *

Elevate product innovation by leading cross-functional teams to define and execute a strategic vision that enhances customer experience and drives business outcomes at scale. Collaborate with senior l...

California, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$150K - $180K *

Champion integrated marketing strategies to drive growth, enhance brand awareness, and support sales initiatives. Lead cross-functional teams in executing customer-centric programs that generate deman...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $150K *

Elevate your career by designing and delivering innovative video solutions across diverse sectors. Collaborate with teams to create scalable architectures that enhance broadcast, streaming, and cloud...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$161K - $242K *

Lead the charge in driving the cardiology portfolio's growth and modernization. Own strategy, adoption, cloud migration, and pricing while collaborating across teams to enhance patient outcomes and op...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Champion the technical side of sales by delivering tailored demos, managing RFPs, and collaborating on complex deals. Immerse yourself in the sales cycle, ensuring prospects see the value of our solut...

Chicago, ILRemote

Reposted 6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $132K *

Drive impactful technical implementations by managing projects and collaborating with diverse teams to ensure successful deployment of solutions, enhancing client satisfaction and operational efficien...

Pennsylvania, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$117K - $234K *

Elevate marketing intelligence operations by driving strategic execution and overseeing cross-functional collaboration. Lead the team in establishing governance, optimizing resource management, and tr...

San Bruno, CARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$175K - $200K *

Lead the charge in developing integrated media strategies and client partnerships across pharmaceutical and life sciences accounts, driving business growth and ensuring exceptional delivery and client...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$137K - $231K *

Lead the charge in crafting impactful user experiences across multiple sectors. Drive design strategies, engage with customers, and collaborate closely with product and engineering teams to shape end...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$104K - $139K *

Join a team that shapes the future of mobile browsing, enhancing user experience on iOS and Android. Drive activation, retention, and innovative features while collaborating across teams to build a be...

CanadaRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $106K *

Analyze and optimize Amazon DSP and paid search campaigns to drive results across Retail Media. Leverage data insights to enhance performance, ensuring KPI excellence while managing fast-paced, multif...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$172K - $260K *

Unlock the future of AI in B2B marketing by leading the development of our intelligent agent. Drive conversation quality, define success metrics, and collaborate across teams to enhance user experienc...

San Francisco, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Contribute to innovative automated storage solutions by developing competitive proposals and collaborating with sales teams to ensure project feasibility and execution, enhancing customer satisfaction...

Romeoville, ILRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$125K - $155K *

Innovate product strategy and execution, bridging cross-functional teams to deliver impactful solutions that align with customer needs and organizational goals throughout the product lifecycle...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in transforming talent acquisition by partnering with executives to drive strategic hiring initiatives, manage complex recruitment processes, and enhance candidate experiences across s...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$70K - $140K *

Lead the charge in enhancing our Partner ecosystem by managing relationships and driving growth initiatives. Oversee onboarding, operations, and support for System Integrators while implementing autom...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$190K - $267K *

Drive product vision for a real-time notifications platform, enhancing user engagement and retention through strategic improvements and data-driven insights. Collaborate with cross-functional teams to...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $110K *

Engage clients by crafting impactful programmatic strategies that align with business goals, leveraging data and cross-functional collaboration to optimize campaigns across various channels and drive...

RemoteRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Unlock your potential by designing and executing consumer research studies, leveraging insights to shape marketing strategies, and collaborating with cross-functional teams to drive brand success in a...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$120K - $145K *

Drive transformation in Product Operations by leveraging AI and automation to enhance workflows, improve decision-making, and boost organizational effectiveness. Collaborate across teams to create sca...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Lead the charge in market intelligence and sales support, bridging teams to drive insights and strategies in U.S. power markets. Collaborate cross-functionally to identify opportunities and enhance cu...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$150K - $180K *

Transform global partner strategies to drive revenue and market share through innovative go-to-market models, collaborating with key stakeholders to establish impactful partnerships and optimize sales...

United StatesRemote

5 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Lead compliance excellence by conducting quality reviews, enhancing processes, and providing expert guidance to ensure timely, accurate client service and adherence to regulatory standards in a dynami...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.