Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$190K - $267K *

Drive product vision for a real-time notifications platform, enhancing user engagement and retention through strategic improvements and data-driven insights. Collaborate with cross-functional teams to...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Unlock your potential by designing and executing consumer research studies, leveraging insights to shape marketing strategies, and collaborating with cross-functional teams to drive brand success in a...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$120K - $145K *

Drive transformation in Product Operations by leveraging AI and automation to enhance workflows, improve decision-making, and boost organizational effectiveness. Collaborate across teams to create sca...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Lead the charge in market intelligence and sales support, bridging teams to drive insights and strategies in U.S. power markets. Collaborate cross-functionally to identify opportunities and enhance cu...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$150K - $180K *

Transform global partner strategies to drive revenue and market share through innovative go-to-market models, collaborating with key stakeholders to establish impactful partnerships and optimize sales...

United StatesRemote

6 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Lead compliance excellence by conducting quality reviews, enhancing processes, and providing expert guidance to ensure timely, accurate client service and adherence to regulatory standards in a dynami...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$149K - $240K *

Unlock potential by driving go-to-market strategies for innovative AI products. Collaborate across teams to translate technical capabilities into compelling narratives, ensuring customer success and m...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $95K *

Unlock potential by driving strategic sourcing initiatives, managing supplier relationships, and optimizing costs. Collaborate with stakeholders to enhance procurement processes and ensure compliance...

Marysville, OHRemote

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$83K - $133K *

Unlock your potential by crafting competitive bids and proposals, ensuring market competitiveness and profitability. Collaborate with teams to deliver precise electrical solutions while enhancing cust...

Texas City, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$94K - $117K *

Champion integrated demand generation initiatives to drive pipeline and revenue growth. Leverage advanced digital marketing expertise and collaborate with cross-functional teams to optimize multi-chan...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$76K - $86K *

Transform digital marketing strategies for a leading publishing division. Drive innovative campaigns across platforms, enhance e-commerce performance, and collaborate with teams to amplify sales in th...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$106K - $115K *

Champion market growth by translating strategies into actionable plans. Collaborate with cross-functional teams to enhance execution, streamline processes, and drive pipeline success in a dynamic, rem...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Healthcare

$100K - $125K *

Lead innovative design solutions as a Senior Design Engineer, transforming client needs into actionable broadcast system designs. Collaborate with global teams, mentor junior engineers, and ensure pro...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$143K - $286K *

Join a team that's redefining risk management by building a scalable Risk Decision Platform. Leverage AI/ML to enhance decision-making processes, ensuring real-time accuracy and adaptability in a dyna...

Sunnyvale, CARemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$172K - $290K *

Transform the marketing landscape by owning critical cross-functional projects. Drive initiatives from conception through execution, aligning teams around strategic goals while adapting to evolving bu...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$177K - $260K *

Elevate your career by leading product design and strategy for innovative financial solutions. Shape user experiences and leverage AI as a founding member to drive impactful change in wealth managemen...

New York, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$123K - $186K *

Transform the way ISV partners innovate by crafting compelling demos and strategic narratives that leverage our platform. Drive adoption and growth through technical expertise and problem-solving apti...

San Francisco, CARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $212K *

Drive new product adoption across post-sale processes by integrating strategies, analyzing data, and executing plans. Collaborate with cross-functional teams to ensure successful implementation and me...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Empower project success by managing financial coordination, stakeholder relationships, and full-lifecycle oversight. Drive effective communication and risk management while adapting to changing priori...

St. Louis, MORemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Innovate with us to drive strategic product marketing initiatives that enhance capital equipment and consumable sales. Lead go-to-market strategies and foster market adoption, ensuring alignment with...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Join a team that's redefining product management by leading cross-product initiatives and shared services. Collaborate with diverse teams to drive innovation, enhance platform capabilities, and delive...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $190K *

Lead the charge in driving new business growth across complex technology solutions. Empower senior client relationships and oversee the complete sales lifecycle, leveraging expertise to navigate and n...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$90K - $140K *

Lead the charge in shaping retail media strategies, guiding brand partners through digital advertising landscapes while translating complex data into compelling narratives that drive executive-level d...

Washington, USRemote

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$215K - $235K *

Pioneer comprehensive commercial operations by designing, implementing, and optimizing pricing and deal negotiation processes. Drive ongoing analytics and continuous improvement, ensuring success in a...

United StatesRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $100K *

Grow your career with a pivotal role managing platform partnerships and campaign operations. Oversee execution from intake to delivery, ensuring quality and alignment with partner expectations while f...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.