Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$100K - $135K *

Help us drive project success by leading teams in enhancing product areas, managing budgets, and ensuring quality delivery. Collaborate across departments to achieve project goals while navigating ris...

United StatesRemote

Reposted 5 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$125K - $135K *

Lead the charge in driving strategic project delivery across multiple squads, ensuring alignment with business priorities and effective communication among stakeholders. Utilize program management exp...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$149K - $185K *

Lead the strategy and execution of paid digital advertising programs, optimizing campaigns across multiple channels to drive measurable pipeline and revenue impact. Collaborate with cross-functional t...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $120K *

Drive sales success by leading a team while managing your own territory. Utilize GIS and AI tools to enhance customer engagement and forecast accuracy, ensuring growth and satisfaction across diverse...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Aerospace & Defense

$100K - $120K *

Join a team that's pioneering AI-driven creative strategies to elevate global Direct Response marketing. You'll translate business needs into scalable solutions, collaborate closely with cross-functio...

Myrtle Point, ORRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$100K - $120K *

Engage with key military and defense customers to drive growth through strategic business development. Leverage your expertise in procurement processes and compliance to identify opportunities and fos...

Michigan, USRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$200K - $300K *

Elevate company growth by leading strategic initiatives in sales and marketing, developing key partnerships, and managing client relationships to drive revenue in the solar and renewable energy sector...

United StatesRemote

1 month ago

  •   8 - 10 years exp.  •   Energy & Utilities

$121K - $146K *

Drive digital customer success initiatives by designing and optimizing targeted journeys throughout the customer lifecycle, enhancing engagement and adoption while collaborating cross-functionally to...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$175K - $265K *

Elevate quality standards by architecting a rigorous Quality Management System for medical device launches, ensuring compliance with ISO 13485 and ISO 9001 while driving product excellence across a fa...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$100K - $120K *

Drive the development and execution of impactful experiential events for senior manufacturing leaders, focusing on emerging technologies and industry trends. Collaborate cross-functionally to create e...

Southfield, MIRemote

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Drive impactful email and SMS marketing strategies while mentoring a talented team. Optimize communication efforts to enhance brand loyalty and performance. Collaborate cross-functionally to implement...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$99K - $165K *

Transform sourcing strategies by leading initiatives across key spend categories, collaborating with stakeholders to optimize supplier performance, mitigate risks, and drive cost savings while ensurin...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$200K - $230K *

Accelerate progress at a leading firm by driving sales strategies that enhance revenue enablement solutions for commercial accounts. Manage complex sales cycles, engage with C-level executives, and en...

United StatesRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $185K *

Unlock your potential by leading a dynamic team to drive channel partnerships, transforming opportunities into revenue-generating relationships across diverse verticals in a fast-growing ecosystem...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$175K - $190K *

Innovate the deployment process by leading two squads to ensure seamless integration and self-service capabilities for customers, driving measurable outcomes and enhancing product effectiveness in a d...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$182K - $290K *

Elevate product innovation by leading cross-functional teams to define and execute a strategic vision that enhances customer experience and drives business outcomes at scale. Collaborate with senior l...

California, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$150K - $180K *

Champion integrated marketing strategies to drive growth, enhance brand awareness, and support sales initiatives. Lead cross-functional teams in executing customer-centric programs that generate deman...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $150K *

Elevate your career by designing and delivering innovative video solutions across diverse sectors. Collaborate with teams to create scalable architectures that enhance broadcast, streaming, and cloud...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Shape the future of marketing by leading strategy and execution in a dynamic B2B SaaS environment. Collaborate closely with leadership to drive pipeline growth and create compelling narratives that re...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$161K - $242K *

Lead the charge in driving the cardiology portfolio's growth and modernization. Own strategy, adoption, cloud migration, and pricing while collaborating across teams to enhance patient outcomes and op...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Champion the technical side of sales by delivering tailored demos, managing RFPs, and collaborating on complex deals. Immerse yourself in the sales cycle, ensuring prospects see the value of our solut...

Chicago, ILRemote

Reposted 6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $132K *

Drive impactful technical implementations by managing projects and collaborating with diverse teams to ensure successful deployment of solutions, enhancing client satisfaction and operational efficien...

Pennsylvania, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$117K - $234K *

Elevate marketing intelligence operations by driving strategic execution and overseeing cross-functional collaboration. Lead the team in establishing governance, optimizing resource management, and tr...

San Bruno, CARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$175K - $200K *

Lead the charge in developing integrated media strategies and client partnerships across pharmaceutical and life sciences accounts, driving business growth and ensuring exceptional delivery and client...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$137K - $231K *

Lead the charge in crafting impactful user experiences across multiple sectors. Drive design strategies, engage with customers, and collaborate closely with product and engineering teams to shape end...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.