Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$120K - $247K *

Drive visibility and influence for a leading brand by managing key industry relationships, shaping event strategies, and enhancing external communications across major platforms in the U.S. and Canada...

New York, NYRemote

5 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Shape the future of client partnerships by leading loyalty strategies and cross-functional teams to enhance retail programs, driving measurable impact and client satisfaction in a fast-paced environme...

Dallas, TXRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$110K - $130K *

Lead compliance efforts in marketing by ensuring all materials meet legal standards. Collaborate with cross-functional teams to apply guidelines effectively while maintaining a keen attention to detai...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Join a team that's driving enterprise sales success by crafting compelling messaging and sales tools for complex ERP integrations. Collaborate cross-functionally to enhance product positioning and emp...

Texas, USRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$157K - $228K *

Lead the charge in B2B performance marketing strategy, driving measurable pipeline and revenue growth through multi-channel paid initiatives. Collaborate with cross-functional teams to optimize campai...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$162K - $209K *

Shape strategic growth by leading sales efforts for large Data Center accounts. Drive revenue, strengthen customer relationships, and expand market presence while managing a high-performing sales team...

Atlanta, GARemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $170K *

Drive product strategy and innovation in a collaborative environment, leading cross-functional initiatives that enhance customer experiences and deliver measurable business outcomes. Elevate your care...

Austin, TXRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Drive impactful sales strategies by analyzing data and trends, collaborating with leadership, and delivering actionable insights to enhance decision-making across recurring revenue and advertising sec...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$178K - $223K *

Champion high-level strategies to drive successful pre-sale engagements, aligning creative content with client objectives in the consumer technology space. Lead efforts from concept to closure, ensuri...

New York, NYRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Media

$96K - $118K *

Advance strategic partnerships by managing high-value commercial opportunities from inception to implementation, ensuring seamless coordination among stakeholders and clarity in contractual obligation...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $110K *

Help us shape the future of technical services by providing expert support across the Americas. You will drive new product development, enhance client satisfaction, and maintain regulatory compliance...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$130K - $155K *

Lead the charge in driving end-to-end strategy and discovery for complex client engagements. Collaborate with cross-functional teams to deliver actionable insights, build trusted relationships, and na...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$107K - $125K *

Join a team that's transforming industrial automation by driving sales of advanced robotic solutions. Leverage your expertise to build strategic partnerships, enhance customer relationships, and expan...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$141K - $177K *

Join us to shape the future of cybersecurity by leading product vision and strategy for our innovative Autonomous and Continuous pentesting platform, driving impactful solutions that enhance security...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$95K - $115K *

Lead the charge in product innovation. Own strategy and execution, collaborating with cross-functional teams to transform customer insights into impactful solutions that drive business success and enh...

Alpharetta, GARemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Lead the charge in driving demand generation efforts through hands-on execution of outbound strategies, nurture campaigns, and landing page optimization, directly impacting the growth of our sales pip...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Healthcare

$143K - $286K *

Drive the strategy and development of a cutting-edge Risk and Compliance Decision Platform, leading cross-functional teams to enhance risk assessment and decision-making processes across the Marketpla...

Sunnyvale, CARemote

6 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$115K - $181K *

Champion innovative multi-channel B2B marketing strategies to drive pipeline growth across North American accounts. Collaborate with teams to execute campaigns, optimize performance, and leverage AI f...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Drive your career with a leadership role overseeing marketing operations, guiding teams to enhance sales processes, optimize technology strategies, and deliver impactful data analysis for informed dec...

United StatesRemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Information Technology

$141K - $184K *

Drive user engagement by designing top-of-funnel experiences that convert leads into owners. Collaborate with cross-functional teams to optimize acquisition flows and enhance user journeys through dat...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$150K - $160K *

Design innovative solutions for a secure online proctored testing platform, guiding engineering teams in modernizing architecture and ensuring scalable, reliable delivery while enhancing candidate and...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$120K - $145K *

Transform complex organizational dynamics by designing strategic communication and operational frameworks for a large product team. Lead initiatives that align with overarching company goals, ensuring...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Food & Beverages

$120K - $150K *

Accelerate your career by leading sales growth and strategic partnerships in the Executive Benefits sector. Drive revenue, expand market presence, and enhance employee protection through innovative id...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $130K *

Lead the proposal development process, enhancing strategies and systems to elevate submissions. Collaborate with executives and technical experts to create compelling, client-focused proposals that sh...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Energy & Utilities

$207K - $311K *

Champion innovative marketing technology solutions that enhance global strategies, drive audience engagement, and optimize performance. Lead cross-functional teams to deliver scalable, AI-enabled plat...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.