Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$100K - $120K *

Innovate your career by driving go-to-market strategies and customer marketing for CPQ solutions. Collaborate across teams to launch initiatives, craft compelling narratives, and leverage AI tools to...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$130K - $150K *

Lead the charge in product marketing by executing systematic launches and communication strategies that drive adoption and engagement across real estate platforms. Collaborate with cross-functional te...

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$120K - $145K *

Engage in shaping market strategies for an enterprise modernization platform. Collaborate with engineering and product teams to translate technical capabilities into impactful narratives, driving sale...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $185K *

Shape the future of product marketing by crafting compelling narratives and strategies. Collaborate with cross-functional teams to translate technical capabilities into impactful content and drive suc...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $185K *

Shape the customer narrative for a tech platform by collaborating with cross-functional teams. Drive product marketing initiatives, conduct market research, and create compelling content to effectivel...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$177K - $231K *

Lead the charge in strategic marketing for investment solutions, guiding a team of product marketers to create compelling narratives and drive execution across equity and fixed income offerings, while...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$184K - $253K *

Elevate your career by leading product marketing for innovative Reality Capture & Robotics solutions. Drive commercial success, mentor a dynamic team, and shape market strategies in a collaborative en...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by leading marketing operations to enhance efficiency, drive demand generation, and optimize analytics. Collaborate with cross-functional teams to build scalable systems that support...

1 week ago

  •   5 - 7 years exp.  •   Media

$165K - $175K *

Drive customer-centric product strategies by owning the feedback loop between clients and product management. Synthesize insights to shape messaging, positioning, and market intelligence, ensuring ali...

Toronto, ONIn-Person

Reposted 2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $175K *

Transform market insights into impactful product strategies. Engage with customers to shape product offerings and enhance messaging, ensuring alignment across cross-functional teams. Drive growth by i...

Toronto, ONRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Help us drive impactful product marketing strategies in healthcare IT. Leverage your expertise to execute go-to-market plans, enhance sales enablement, and conduct market intelligence for our innovati...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $170K *

Join a team that's transforming data privacy strategies through innovative product launches. Drive customer adoption and revenue by building impactful marketing programs that enhance product positioni...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Champion innovative education and enablement strategies for our platform, driving seamless understanding and adoption across teams and clients while evolving product knowledge into dynamic, AI-powered...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

Unlock potential by crafting compelling product narratives and go-to-market strategies that resonate with customers and drive engagement. Collaborate with cross-functional teams to translate complex c...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $130K *

Engage in strategic product marketing to drive growth and customer value. Collaborate across teams to develop compelling go-to-market plans, ensuring alignment with business priorities and enhancing p...

3 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$185K - $231K *

Take ownership of product marketing strategies, leading a team to craft compelling narratives and creative assets that drive market success. Collaborate cross-functionally to ensure clear positioning...

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$185K - $231K *

Join a team that's redefining product marketing by leading strategic positioning and creative storytelling for innovative hardware and software solutions, ensuring impactful narratives that resonate w...

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$148K - $297K *

Shape the future of personalized healthcare by driving product marketing strategies. Collaborate cross-functionally to enhance user experiences and accelerate global growth through innovative go-to-ma...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$136K - $228K *

Innovate marketing strategies for Communications & Connected Devices, transforming customer challenges into impactful campaigns. Collaborate with global teams to drive demand and enhance engagement ac...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Lead the charge in transforming marketing strategies and team dynamics, driving growth and brand awareness across diverse business units while aligning with strategic objectives and fostering collabor...

RemoteRemote

2 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$226K - $339K *

Lead the product marketing strategy for a key technology portfolio, driving go-to-market initiatives and cross-functional collaboration to enhance application delivery and security solutions in a dyna...

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$175K - $185K *

Unlock potential by leading global product strategies that drive growth and innovation. Collaborate cross-functionally to prioritize customer needs, enhance product performance, and support internatio...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Transform growth strategies for a global surgical business unit by leveraging market insights, driving innovation, and overseeing strategic partnerships. Collaborate across functions to develop and ex...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Healthcare

$148K - $215K *

Drive product strategy and execution across teams, enhancing marketing technology solutions. Collaborate with leadership to optimize workflows and ensure alignment with business goals, delivering impa...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$88K - $105K *

Join a team that's driving innovative marketing strategies for retail partners. You'll manage product marketing plans, collaborate across teams, and execute impactful campaigns to enhance partner succ...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.