Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$190K - $230K *

Lead the charge in managing client relationships and team development across a diverse portfolio, ensuring financial health and operational excellence while fostering a culture of growth and continuou...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$194K - $285K *

Analyze customer needs and drive product strategy for a major domain, overseeing the entire lifecycle from discovery to launch. Collaborate across teams to translate complex requirements into actionab...

Yesterday

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$194K - $285K *

Shape the future of enterprise infrastructure by leading product strategy, from discovery to delivery. Collaborate across teams to translate customer needs into impactful solutions, driving measurable...

Yesterday

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$194K - $285K *

Accelerate your career by owning a major product area, driving strategy from discovery to delivery. Collaborate across teams to translate customer needs into impactful outcomes for infrastructure oper...

Yesterday

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$130K - $175K *

Shape the future of access management by leading the development and optimization of identity governance policies. Collaborate with cross-functional teams to ensure secure, scalable solutions that mee...

1 week ago

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$130K - $175K *

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1 week ago

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$130K - $180K *

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2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $180K *

Drive the US marketing strategy, balancing brand vision with execution. Lead a dynamic team, manage a substantial budget, and leverage data to fuel growth. Collaborate cross-functionally to enhance br...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $118K *

Drive digital excellence by enhancing website experiences and marketing technology across a diverse portfolio. Collaborate with cross-functional teams to ensure compliance, optimize performance, and l...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $155K *

Drive digital product strategy and execution, enhancing user experiences across platforms. Lead end-to-end product processes, integrating technology and human-centered design to foster meaningful conn...

6 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$125K - $157K *

Transform the Dollar Channel marketing landscape by developing integrated strategies that drive household penetration and traffic growth through digital commerce and shopper insights, collaborating wi...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$125K - $157K *

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2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Drive innovative marketing strategies to elevate the legal industry, enhancing thought leadership and go-to-market execution. Collaborate with cross-functional teams to position the company as a trust...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $195K *

Engineer innovative growth strategies by leading cross-functional teams to identify market opportunities and drive product development, ensuring alignment with consumer needs and sustainability goals...

6 days ago

  •   8 - 10 years exp.  •   Food & Beverages

$80K - $95K *

Lead integrated marketing programs, managing complex initiatives across campaigns, events, and partnerships. Collaborate with cross-functional teams to drive results, establish operational rhythms, an...

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$95K - $115K *

Empower product innovation by managing development projects, analyzing market needs, and collaborating with cross-functional teams to launch successful products that meet customer demands and enhance...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Lead the strategic direction for Audio equipment preparation and quality control. Collaborate with stakeholders to enhance staff development, establish technical standards, and drive continuous improv...

2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$195K - $215K *

Transform the software landscape by driving strategy and execution for a dynamic product portfolio, collaborating across teams to enhance customer solutions and optimize market performance...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$90K - $110K *

Join a team that's redefining audio equipment preparation and quality control. Lead strategic initiatives, develop training programs, and enhance operational efficiency across multiple locations to en...

2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$90K - $110K *

Drive the strategic direction for Audio equipment quality control, ensuring efficient preparation processes and staff development across operational locations while fostering continuous improvement an...

2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$155K - $294K *

Shape the future of UroStim marketing by leading strategy, innovation, and commercialization efforts. Drive market expansion and therapy adoption while collaborating with cross-functional teams to enh...

Today

  •   11 - 15 years exp.  •   Healthcare

$155K - $294K *

Champion innovative marketing strategies and lead a high-performing team to drive growth and adoption of UroStim therapies, ensuring alignment with business objectives and enhancing patient access acr...

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  •   11 - 15 years exp.  •   Healthcare

$197K - $267K *

Invent the future of AI by defining product strategy and architecture for innovative platforms. Collaborate across engineering, ML, and design to launch transformative interfaces that enhance human-AI...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$108K - $162K *

Transform regional marketing efforts by executing targeted programs that align with sales priorities and drive pipeline growth across the U.S. West territory. Collaborate with cross-functional teams t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $160K *

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1 week ago

  •   Less than 5 years exp.  •   Legal & Accounting

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.