Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$140K - $185K *

Transform product management by leveraging AI to enhance customer experiences, drive retention, and shape the roadmap for our largest accounts. Collaborate with cross-functional teams to deliver impac...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $185K *

Unlock your potential as a Senior Product Manager, driving innovation and customer success through AI integration. Collaborate with enterprise clients to shape product features that enhance retention...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$100K - $120K *

Take ownership of lifecycle marketing strategies that enhance Merchant engagement, drive loyalty, and maximize lifetime value. Lead cross-functional initiatives, leveraging data insights to optimize c...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $120K *

Empower small business owners by leading lifecycle marketing strategies that enhance engagement, retention, and loyalty. Drive measurable impact through innovative, data-driven campaigns while mentori...

4 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $185K *

Develop innovative healthcare products by collaborating with cross-functional teams. Leverage your technical expertise to enhance platform capabilities and deliver impactful solutions that improve pat...

United StatesRemote

Reposted 6 days ago

  •   8 - 10 years exp.  •   Hospitals & Medical Centers

$185K - $225K *

Join a team that drives innovation by guiding product development from ideation to launch. Collaborate with design and engineering, manage projects, and enhance user experiences through research and p...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $200K *

Join a team that's dedicated to enhancing user experiences through innovative design. Lead complex UX projects, collaborate with cross-functional teams, and mentor junior designers while driving user...

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$125K - $200K *

Unlock potential by leading innovative UX design projects that enhance user experiences. Collaborate with cross-functional teams to create impactful designs, mentor junior designers, and contribute to...

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$125K - $200K *

Join a team that's dedicated to enhancing user experiences through innovative design. Lead comprehensive research, create impactful prototypes, and collaborate with cross-functional teams to drive use...

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$110K - $130K *

Transform regional growth by leading strategic pricing initiatives, optimizing commercial strategies, and driving profitability through advanced data analysis and cross-functional collaboration within...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$170K - $180K *

Unlock potential by driving growth in airport security solutions. Engage with key stakeholders, manage sales pipelines, and lead the full sales lifecycle to enhance critical infrastructure protection...

Yesterday

  •   5 - 7 years exp.  •   Staffing

$125K - $150K *

Partner with us to lead innovative product development, driving strategies from concept to launch. Collaborate with cross-functional teams to ensure alignment with business goals and market needs whil...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $180K *

Empower growth by owning strategy and execution in a high-impact role. Drive metrics across acquisition, activation, and retention for a cutting-edge developer platform. Collaborate across teams and i...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $160K *

Drive growth by owning strategy, metrics, and full acquisition funnel for our cutting-edge AI agent platform. Collaborate cross-functionally to build innovative growth loops and unlock new channels, i...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by driving product strategy and execution for data and identity solutions. Collaborate across teams to deliver impactful products, ensuring alignment with business goals and customer...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$151K - $204K *

Empower your career as a Sr. Product Manager, driving impactful features and strategies for millions of Selling Partners. Lead innovative solutions in listing management and enhance seller experiences...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$203K - $275K *

Champion innovative advertising solutions by leading technical roadmaps and cross-functional initiatives. Drive generative AI capabilities and scalable strategies that enhance audience engagement acro...

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Join a team that's shaping the future of product marketing. Lead strategic initiatives, craft compelling narratives, and collaborate across teams to drive growth and innovation in a fast-paced environ...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$114K - $171K *

Drive the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuous i...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$114K - $171K *

Champion the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuou...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$114K - $171K *

Empower your career by shaping lead operations strategy and execution. Own systems and processes for lead qualification and routing, collaborating with teams to enhance performance and drive improveme...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $135K *

Elevate your career by driving commercial strategies and insights that propel growth in the Infant Nutrition sector, partnering across teams to harness data and market trends into actionable business...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$172K - $290K *

Transform the marketing landscape by owning critical cross-functional projects. Drive initiatives from conception through execution, aligning teams around strategic goals while adapting to evolving bu...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Shape the future of channel marketing by leading strategies that empower partners to effectively sell and deliver technology solutions, enhancing customer engagement and driving revenue growth through...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Transform our eCommerce landscape by driving DTC strategies to elevate revenue, profitability, and customer experience across digital brands through innovative leadership and data-driven decision maki...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.