Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$80K - $95K *

Innovate product marketing strategies and drive growth by understanding customer needs, managing product life cycles, and collaborating with cross-functional teams to enhance market positioning and pr...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Transform the US retail landscape for a leading confectionery brand by driving strategic account management and optimizing listings across grocery and specialty channels. Collaborate with teams to ens...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$225K - $290K *

Lead the charge in owning the B2B product roadmap, defining features to drive enterprise adoption while maintaining a consumer-grade experience. Collaborate across teams and engage customers to shape...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Transform demand generation strategies by leading multi-channel campaigns that engage health insurance brokers, driving qualified pipeline growth and enhancing broker relationships for impactful resul...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Champion the transformation of enterprise email experiences by leading the product roadmap for Mail's admin and buyer journey, focusing on seamless onboarding, valuable insights, and enhancing enterpr...

4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's focused on driving revenue growth through innovative strategies. In this dynamic role, you'll manage the complete sales cycle, guiding customers through complex cybersecurity challe...

Toronto, ONIn-Person

Reposted today

  •   Less than 5 years exp.  •   Information Technology

$143K - $216K *

Champion product narratives and positioning to drive market success. Collaborate across teams to ensure customers understand product value and adoption pathways, while influencing strategy and storyte...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Transform product narratives and drive market success by bridging Product, customers, and market insights. Own positioning, messaging, and adoption strategies to ensure clear value delivery and cross...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $142K *

Lead the management and execution of the disability product portfolio, collaborating with cross-functional teams to implement new offerings, enhance existing products, and drive strategic initiatives...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $142K *

Lead the evolution of the disability product portfolio by managing initiatives, collaborating across teams, and delivering strategic enhancements to meet market needs and drive performance in support...

Waterloo, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$155K - $180K *

Drive successful delivery of complex, multi-year programs in a dynamic environment. Collaborate with cross-functional teams to manage scope, budget, and timelines while ensuring client satisfaction an...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Join a dynamic team to drive growth through market intelligence, analytics, and strategic partnerships. Leverage your expertise to shape actionable strategies and influence cross-functional collaborat...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$120K - $150K *

Empower growth by leading market intelligence and analytics initiatives, driving strategic partnerships, and translating trends into actionable business strategies. Collaborate cross-functionally to i...

Boston, MARemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Reimagine success by enhancing executive support operations, driving team efficiency. Join a collaborative environment where your organizational skills and proactive problem-solving will confidently e...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $220K *

Champion innovation and execution as you lead product management across diverse e-commerce channels. Drive strategic roadmaps, manage global teams, and deliver cutting-edge solutions that enhance cust...

United StatesRemote

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$341K - $409K *

Unlock the potential of physical operations by leading a high-performing sales team. Drive strategic initiatives, coach managers, and foster a culture of growth and collaboration while delivering impa...

CanadaRemote

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$211K - $338K *

Transform partner experiences by leading strategy and execution for autonomy, enhancing self-sufficiency, and optimizing processes. Drive measurable improvements in partner satisfaction and operationa...

6 days ago

  •   11 - 15 years exp.  •   Information Technology

$114K - $135K *

Lead strategic product development and management for electric kitchen appliances, driving innovations and aligning with financial goals to enhance consumer experiences and strengthen brand positionin...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$85K - $110K *

Unlock potential by leading product development in a dynamic environment. Drive innovation, manage cross-functional teams, and engage with stakeholders to deliver market-leading server solutions. Your...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$125K - $152K *

Drive the Incentives domain by leading product vision and strategy, enhancing performance incentive programs through AI-driven insights and automation, while collaborating across teams to optimize eng...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $206K *

Transform advertising experiences by leading innovative product strategies, identifying new monetization opportunities, and collaborating across teams to deliver impactful solutions that enhance custo...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$100K - $115K *

Empower innovation by driving product strategy and lifecycle management. Collaborate with cross-functional teams to execute go-to-market strategies and ensure successful project outcomes in a dynamic...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$105K - $120K *

Join a team that's shaping the future of server solutions. Drive product development and strategy in a dynamic market, leveraging your expertise in cross-functional leadership and product management t...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $105K *

Transform your career by driving innovative product strategies in a dynamic environment. Collaborate with cross-functional teams, engage with executive leadership, and lead the development of cutting...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$105K - $120K *

Transform the future of product management by leading cross-functional teams, driving innovation, and developing market-driven solutions in a dynamic environment. Engage with stakeholders to deliver i...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.