Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$117K - $195K *

Lead the digital commerce strategy, enhancing customer journeys and driving growth. Collaborate across teams to optimize online experiences, remove friction, and establish a cohesive omnichannel appro...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$88K - $138K *

Lead the development and execution of B2B lifecycle marketing strategies, enhancing broker and customer engagement through targeted programs and data-driven insights. Collaborate cross-functionally to...

Toronto, ONIn-Person

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$200K - $250K *

Shape the future of marketing by building a dynamic team and strategy from the ground up. Drive brand narrative, product launches, and industry presence while collaborating with technical leaders to e...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$198K - $297K *

Drive comprehensive product strategies from conception to end-of-life, overseeing cross-functional collaboration and innovation. Lead market analysis, customer engagement, and roadmap execution for co...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$180K - $210K *

Join us to drive the development of innovative AI-powered products from concept to launch, collaborating with cross-functional teams to create valuable user experiences and solutions for enterprise ma...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $190K *

Join a team that's transforming category management into a strategic growth engine. Lead insights, shelving strategies, and customer engagement to drive impactful growth and strengthen partnerships ac...

Today

  •   8 - 10 years exp.  •   Food & Beverages

$125K - $150K *

Lead the charge in driving scalable revenue growth through integrated demand generation and digital marketing strategies. Collaborate with cross-functional teams to optimize marketing operations and e...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Healthcare

$175K - $210K *

Engage with strategic infrastructure operators to drive growth through executive engagement and technical strategy. Lead cross-functional teams in delivering complex data center networking and optical...

2 weeks ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$150K - $180K *

Drive the strategic vision and execution for our cybersecurity portfolio, leading product management and cross-functional initiatives to accelerate growth and enhance customer success in a dynamic mar...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$160K - $200K *

Join us to redefine retail marketing in the cannabis industry. Lead strategy, visual merchandising, and shopper engagement initiatives to enhance brand presence and drive sales across U.S. dispensarie...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$160K - $200K *

Join us to lead the product strategy for a transformative Customer Engagement Platform, driving growth and innovation across a global portfolio with a focus on licensing, identity, and customer experi...

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$100K - $125K *

Drive growth as you build and scale the marketing function, blending strategic planning with hands-on execution. Collaborate closely with leadership, leverage analytics, and optimize campaigns to crea...

4 weeks ago

  •   5 - 7 years exp.  •   Technical Services

$120K - $140K *

Drive the future of travel payments and invoicing by leading product strategy, defining OKRs, and integrating AI solutions. Collaborate with cross-functional teams to enhance user experience and ensur...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$121K - $208K *

Accelerate progress at delivering effective product solutions for SMBs, optimizing agency onboarding and enhancing workflows. Collaborate with cross-functional teams to drive product innovation and ac...

Reposted yesterday

  •   5 - 7 years exp.  •   Media

$130K - $160K *

Innovate donor acquisition strategies through paid media and community building. Lead campaigns, manage budgets, and optimize performance to expand Oath's grassroots donor base ahead of the 2028 presi...

6 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$128K - $153K *

Innovate product strategies and lead cross-functional teams to enhance the self-service experience for Brand Advertisers, driving campaign success through user-centric design and AI integration...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $110K *

Join a team that's shaping the future of digital commerce by driving product innovation and technical excellence. Collaborate across functions to enhance eCommerce platforms and deliver impactful solu...

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$85K - $100K *

Join a dynamic team to drive the development and optimization of digital eCommerce platforms, ensuring alignment with business goals while fostering innovation and collaboration across cross-functiona...

Richmond Hill, ONRemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$125K - $188K *

Transform international portfolio leadership for Spine Hardware & Biologics, focusing on lifecycle planning, surgeon insights, and cross-functional collaboration to enhance patient care and operationa...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$125K - $188K *

Reimagine surgical care by leading international portfolio management for Spine Hardware & Biologics. Collaborate cross-functionally to drive lifecycle planning, gather surgeon insights, and ensure su...

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$125K - $188K *

Shape the future of surgical care by leading international portfolio management for Spine Hardware & Biologics. Collaborate across functions to drive lifecycle planning, gather surgeon insights, and e...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$168K - $238K *

Join a team that's redefining life sciences marketing by leading go-to-market strategies for innovative AI and lab automation products. Drive impactful launches and create compelling narratives that r...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$125K - $188K *

Champion innovation by leading international portfolio management for Spine Hardware & Biologics. Collaborate across functions to drive lifecycle planning, gather surgeon insights, and ensure successf...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Transform strategic initiatives into actionable plans by coordinating across Business Management, GTM, and Operations. Drive measurable outcomes through effective governance and execution, ensuring al...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.