Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$110K - $130K *

Transform customer experiences by leading product strategy and delivery. Collaborate across teams to develop innovative solutions that drive revenue growth and operational efficiency while ensuring al...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Transportation

$125K - $150K *

Join us to revolutionize our GTM hiring strategy, focusing on sourcing and closing top-tier sales talent for enterprise roles. You'll drive the recruitment process from start to finish, ensuring we at...

Today

  •   5 - 7 years exp.  •   Legal & Accounting

$90K - $110K *

Execute strategic field marketing initiatives to drive demand and pipeline growth through events, ensuring alignment with sales and marketing goals while managing budgets and performance metrics effec...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $200K *

Transform marketing strategies by leveraging data insights, driving customer segmentation, and collaborating with cross-functional teams to achieve growth objectives in a dynamic, high-growth environm...

4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$120K *

Collaborate with cross-functional teams to drive go-to-market strategies for key growth areas, transforming insights into impactful product launches and customer engagement initiatives that enhance ad...

5 days ago

  •   Less than 5 years exp.  •   Information Technology

$154K - $247K *

Unlock potential by driving revenue growth for Enterprise customers through strategic relationship management and effective sales strategies. Leverage your expertise to exceed targets and enhance cust...

5 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$154K - $247K *

Lead revenue growth for Enterprise customers by managing sales pipelines, building relationships, and exceeding targets. Utilize strong communication skills to address customer needs and drive long-te...

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$154K - $247K *

Drive revenue growth by managing key Enterprise accounts, leveraging strong sales skills to exceed targets and build lasting relationships with decision-makers, while ensuring alignment with customer...

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$154K - $247K *

Join a team that's driving revenue growth for Enterprise customers by leveraging strong sales skills and building trusted relationships. You'll manage a pipeline of deals and exceed sales targets whil...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$154K - $247K *

Drive revenue growth by managing key Enterprise accounts, leveraging your sales expertise to exceed targets and build lasting relationships with decision-makers. Collaborate with a dynamic team to ach...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Champion digital transformation by leading delivery teams in Salesforce projects, ensuring excellence in project management, client relationships, and issue resolution while mentoring consultants and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$190K - $210K *

Transform the owner activation journey by streamlining processes from agreement to live listing. Drive metrics on activation rates and retention while collaborating with teams to enhance onboarding ef...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$75K - $90K *

Accelerate progress at digital marketing initiatives by managing campaigns, analyzing performance, and optimizing strategies across multiple channels to enhance engagement and ROI while collaborating...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Transform product strategy and execution in a dynamic environment. Lead a talented team to innovate and enhance user experiences across Banking and FinTech sectors, driving growth and aligning with bu...

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $145K *

Join a team that's redefining product management by driving end-to-end strategies for innovative financial technology solutions. Collaborate across functions to enhance product adoption and optimize p...

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$165K - $210K *

Transform retail sales strategies and lead a dynamic team to achieve revenue goals. Drive account management, develop talent, and collaborate with cross-functional teams to enhance product offerings a...

United StatesRemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$200K - $240K *

Elevate regional marketing efforts by leading strategy execution, aligning teams, and driving demand generation. This high-impact role focuses on pipeline growth, sales alignment, and modernizing mark...

RemoteRemote

Today

  •   11 - 15 years exp.  •   Real Estate & Construction

$150K - $200K *

Advance the Remix platform by driving usability, scalability, and AI-led insights. Own the roadmap and ensure seamless integration from planning to operations, enhancing decision-making for transit ag...

1 week ago

  •   5 - 7 years exp.  •   Transportation

$150K - $200K *

Manage the Remix platform's roadmap, ensuring usability and scalability while driving AI-led insights for transit agencies. Collaborate across teams to enhance features and maintain a continuous feedb...

2 weeks ago

  •   5 - 7 years exp.  •   Transportation

$265K - $290K *

Drive impactful brand strategy and launch for a pioneering rare disease treatment. Lead HCP and patient marketing initiatives while fostering a high-performing team and engaging key opinion leaders to...

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$140K - $190K *

Transform demand generation by leading strategy, team growth, and market launches, ensuring a sustainable pipeline and maximizing occupancy and services revenue while navigating uncharted territory in...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $190K *

Create a scalable demand generation engine that drives lead acquisition, optimizes market launches, and builds a collaborative team, all while directly impacting revenue generation strategies and anal...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $190K *

Engage in building a scalable demand generation strategy and team while managing tactical outputs. Collaborate across channels to ensure alignment of marketing efforts to support occupancy goals and r...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$500K+*

Unlock your potential as a Group Product Manager, leading a dynamic team to develop innovative monetization strategies. Drive product vision, ensure organizational alignment, and foster collaboration...

4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$145K - $185K *

Champion partner growth by developing and executing multi-tiered GTM strategies, driving revenue expansion across the MSSP and MSP ecosystem while collaborating with sales to enhance market awareness...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.