Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$80K - $95K *

Support our sales and marketing teams by developing targeted account strategies and optimizing lead generation efforts. Collaborate with cross-functional teams to enhance sales follow-up and drive con...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Transform B2B marketing by connecting sales and digital strategies, optimizing account targeting, and enhancing lead management to drive conversions and growth across teams...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Lead the charge in driving global marketing programs for our Sensing, Safety, & Industrial Components portfolio. Collaborate across teams to enhance product launches, demand generation, and customer a...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$85K - $120K *

Unlock potential by driving sales in automation solutions across diverse industries. Engage with customers to craft tailored solutions, build relationships, and thrive in a dynamic, high-volume sales...

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$109K - $160K *

Join a team that's driving consumer engagement through innovative marketing operations. You'll manage our platform, ensuring seamless integration and support for regional teams to launch impactful cam...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Drive targeted ABM strategies across diverse verticals, enhancing engagement and revenue growth through personalized, data-driven marketing programs. Collaborate with sales and industry leaders to opt...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Transform the future of growth marketing by leading demand programs, enhancing social presence, and optimizing marketing operations to drive pipeline and engagement for a dynamic brand in the AI searc...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $178K *

Unlock potential by leading product marketing initiatives that drive awareness and demand. Collaborate cross-functionally to shape strategies, create compelling narratives, and deliver impactful campa...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $120K *

Drive innovation by automating workflows and building AI tools to enhance team efficiency. Collaborate with the AdOps team to streamline processes, document solutions, and integrate new technologies f...

1 week ago

  •   Less than 5 years exp.  •   Media

$146K - $171K *

Lead the charge in SEM analytics, owning strategy and execution to drive performance. Manage and develop a skilled team while leveraging data insights and experimentation to optimize campaigns and bud...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$105K - $125K *

Drive strategic account-based marketing initiatives by collaborating with sales teams to evaluate target accounts, develop tailored campaigns, and measure success through data-driven insights, enhanci...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$166K - $208K *

Champion the automation of operational processes by leading a technical initiative that integrates AI-driven solutions and cross-functional collaboration, ensuring streamlined execution across a diver...

1 month ago

  •   5 - 7 years exp.  •   Business Services

$92K - $137K *

Explore a pivotal role in marketing analytics, driving data-driven insights and strategic decisions. Collaborate across teams to enhance reporting, measurement, and AI capabilities, shaping the future...

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$141K - $231K *

Lead the design and execution of AI-driven demand workflows, collaborating across teams to enhance B2B marketing and sales operations. Drive measurable outcomes and optimize enterprise systems with in...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $100K *

Join a team that's driving innovation in automation projects. Oversee schedules, coordinate with vendors, and ensure timely execution of phases while maintaining communication with internal teams and...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$156K - $234K *

Innovate the marketing ecosystem by architecting AI-driven solutions to enhance data flow and customer journeys, integrating marketing systems, and improving ROI through performance insights and strat...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$156K - $234K *

Empower marketing systems by designing and architecting AI-driven solutions. You will integrate data processes, enhance customer journeys, and streamline performance insights for improved marketing RO...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Join a dynamic team, driving strategy and execution within our marketing technology stack while optimizing student engagement and internal communications through innovative automation and data integra...

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$88K - $105K *

Create and optimize automated marketing journeys using Salesforce Marketing Cloud. Collaborate with teams across the organization to deliver personalized, data-driven communication to enhance the stud...

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $100K *

Elevate our marketing analytics by owning core reporting processes, translating business questions into actionable insights, and collaborating with cross-functional teams to drive strategic decisions...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $155K *

Reimagine employer engagement by leading a strategic ABM program that drives conversations with key decision-makers. Collaborate across teams to create impactful marketing initiatives and optimize dig...

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Unlock potential by driving automation sales and solutions for diverse clients. Collaborate with engineers and sales teams to identify needs, develop concepts, and manage projects, ensuring seamless e...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $125K *

Unlock innovative AI solutions by building and automating workflows, integrating systems, and enhancing team efficiency. Collaborate closely with leadership to shape the future of technology and drive...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.